On June 27, the list of winners of the "West Lake Award·The Most Popular Star Product in Pharmacies" was officially announced at the 2022 West Lake Forum, and Ma Yinglong Babao Eye Ointment was shortlisted. In the 10th year of Wanli Dynasty in the Ming Dynasty, Ma Yinglong starte

2024/04/2403:28:32 news 1034

On June 27, the list of winners of the "West Lake Award·The Most Popular Star Product in Pharmacies" was officially released at the 2022 West Lake Forum, and Ma Yinglong Babao Eye Ointment was shortlisted.

In the tenth year of Wanli in the Ming Dynasty , Ma Yinglong started with eye medicines. The founder devoted himself to studying the ophthalmic prescriptions contained in medical classics, explored and summed up a unique set of eye medicine production techniques, and used bezoar, musk , borneol " Eight Treasures Eye Medicine " was created with eight precious medicinal materials such as amber, pearls and so on.

Mayinglong eye medicine selects only the best ingredients, has strict compatibility, and is exquisitely processed. Because of its unique curative effect on eye diseases, mayinglong eye medicine is famous far and wide. It is also one of the earliest four major export products of China and is marketed in Southeast Asian countries.

In 2011, the production technique of Mayinglong eye medicine was selected into the "National Intangible Cultural Heritage List".

As a core product that inherits ancient Babao prescriptions and intangible cultural heritage techniques, Ma Yinglong Babao Eye Ointment has been recognized by the majority of patients for many years due to its remarkable efficacy, safe formula, and profound heritage.

West Lake Award • The most popular star product in pharmacies

In order to promote Chinese pharmaceutical brand building, enhance the social image and influence of Chinese pharmaceutical brands, promote the optimization and upgrading of the pharmaceutical industry, and discover and disseminate a number of excellent pharmaceutical products, Drive the brand with products, lead the high-quality development of China Pharmaceutical with brand building. At the same time, tell the brand story well, help the industry and commerce linkage, and make the products and brands deeply rooted in the hearts of the people.

Focusing on retail pharmacy channels and meeting people's daily health medication needs, a batch of selected products were selected based on the product's sales scale in retail pharmacies, quality processes, channel empowerment, cooperation linkage, integrated marketing, social visibility investment and other dimensions. The star product with the most influence, sales power, competitiveness and attention in the retail field.

Disclaimer: This article is for reference only and does not constitute investment advice.

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