Recently, the well-known domestic VR manufacturer Pico teamed up with the top domestic virtual idol girl group A-SOUL to hold the first virtual live broadcast VR night talk. This virtual live broadcast, through the integration of virtual reality VR equipment, the picture effect is clearer and more three-dimensional than the ordinary live broadcast picture. In addition, it also breaks the traditional live broadcast "screen" barrier, allowing you to experience the immersive scenes, content and interaction of A-SOUL around you. The method was refreshing, the atmosphere of the live broadcast was lively, and the fans were very enthusiastic. They left messages saying that they "really entered the life of a virtual idol" and had a "wonderful experience".
This time, the super popular virtual idol A-SOUL launched a VR virtual live show, opening up a new immersive virtual live broadcast format for Chinese virtual idols. The "virtual digital image" loved by fans is embedded into real life, and through the combination of virtual and real technology, more possibilities for "dialogue" between fans and virtual idols are unlocked.
The metaverse wave promotes the rapid development of the virtual digital human industry
In the past two years, with the rise of the metaverse concept and the layout of virtual idols in the capital world, the attention of virtual idols has been raised to a new height, ushering in an explosion growth. SM Entertainment , South Korea's largest agency, announced earlier that it would establish a virtual empire and launched a new girl group aespa with real people and AI; Alibaba launched digital manager AYAYI, and Hua Xizi also announced the virtual idol spokesperson; Liu Yexi, a storyline beauty expert on Douyin, has attracted more than 8 million fans in half a year; Ling Ling, a Chinese idol born in the variety show "Huacai Boy", appeared in the first annual issue of "VOGUE ME".
As a combination of entertainment and technology, virtual idols with different image styles have emerged. Nowadays, virtual idols can hold performances, brand endorsements, and participate in live broadcasts to bring goods, etc., which has become a new ecosystem in the entertainment industry. Virtual idols currently mainly appear in the form of virtual anchors, celebrity virtual clones, brand spokespersons, etc. For example, virtual idols can upload videos on social platforms, interact with users live, and have their own exclusive characters. At the same time, virtual idols combine virtual scenes, VR, AR and other virtual technologies to produce a new dimension of immersive virtual-real interaction, allowing users to interact with the interactive layer. , the conscious level gets more satisfaction from watching.
Deeply cultivate virtual technology, Shiyou is committed to building a digital human factory
The reason why virtual idols have generated commercial value and become a hot topic is that as the main target group of virtual idols, Z generation is driving this market into the red ocean. As the entrance to the metaverse, virtual digital humans are currently the most down-to-earth and first-to-implement industry among related industries. Under the call of huge market demand, virtual digital human production technology brings potential beyond imagination, driving product innovation and business model innovation.
Shiyou Technology already has a set of mature technical operation processes and solutions in real-time virtual digital human driving and virtual content creation through motion capture technology, from original painting design, to model production, to refined rendering and other subsequent content production. It has mature experience in real-time live broadcast interaction and can achieve deep integration with brand marketing through virtual technology.
So far, Shiyou Technology has reached in-depth cooperation with leading brands in many fields, and has "resurrected" 500+ virtual digital human IPs in total, and has become an digital human factory. It has successively created the "Ayang" virtual IP with CCTV, and also cooperated to create virtual images such as , Baidu, , Xijiajia, and virtual singer Xiaomiao to participate in multiple online interactive scenes of the brand, bringing users a fresh visual experience while also It further enhances awareness and memory, and enhances the value of the brand IP image itself.
From the perspective of future development, virtual idols, as an emerging and important branch industry, have many new opportunities. As the digital native group becomes the main body among netizens, the acceptance of virtual digital people will gradually increase, and as its technology and cost improve, the application scenarios will become more abundant.
