physical store wants to do marketing activities, what should the plan do? Xiaohui will tell you a few more practical skills today! Merchants can conduct activities based on their own actual conditions, and do not need to learn from others blindly.
1. Low-price drainage
No matter what type of offline physical store, this method of low-price drainage is definitely a tried-and-tested marketing strategy. It takes advantage of the psychology that people love to take advantage, lower the price, and let When customers place orders happily, physical stores can also bring benefits.
Of course, what customers want is not cheap, but taking advantage. It is very important to choose something to drain. If you choose something like paper and spoon to drain, it is difficult to arouse the customer's desire to buy. On the contrary, you will feel that there is nothing new. If you are not interested or attract high-quality people, then this activity is not a success in the sense, because it does not bring more useful value.
So when we choose drainage products, high-value things tend to have better results. Don’t feel distressed about the temporary high payments. They will definitely bring equal or even higher benefits. For example: the original price of a restaurant The 198 yuan grilled fish sells for 80 yuan. Intuitively, the first impression for customers is that it is more than a hundred cheaper. If you have taken a big advantage, you will definitely try it. For merchants, the cost of grilled fish ingredients is added. The production cost may be only forty or fifty yuan, and customers will definitely support more than the same dish after entering the store, and usually add a few other side dishes. A rough estimate is that the average business can earn 60-80 yuan per table.
This marketing plan not only brings a large number of customer traffic to this store, but also allows businesses to make a lot of money while diverting traffic, which can kill two birds with one stone.
2. Tiered price
This marketing method is also called time-sharing automatic price reduction. (Similar to a spike) For example, "10% off sales on the first day of the event; 25% off sales on the second day; 50% off sales on the third day; 20% off sales on the fourth day". Generally speaking, customers are waiting on the first day,Accumulate popularity; on the second day, a small deal; on the third day, a big sale; on the fourth day, the discount is lower, but the merchandise has been sold out.
An electrical appliance store owner used this method for marketing activities, and sales volume increased by 10 times. He launched a batch of small appliances with a cost price of 100 yuan and a list price of about 300 yuan for activities. They will sell for 300 yuan at 6 pm, 240 yuan at 7 pm, 180 yuan at 8 pm, and if they are not sold out at 9 pm, they will be all 100. Yuan clearance processing.
Finally, of course no one came to buy it at 6 o'clock, but during this time period, many customers who wanted to buy had already gathered, and they were all waiting for the time. By 7 o'clock, a small group of people will place an order directly when they are impatient. Wait until 8 o'clock, during this period of time will be big sales, because the customers present see that there are fewer and fewer goods that can be bought, and if they do not buy, they may not even be able to enjoy a little discount. Of course, some people think about buying at 9 o'clock, but when it comes to 9 o'clock, they find that everything is sold out.
III. Cash Activated Rebate
Cash Rebirth Mode is activated by returning cash to activate customers to turn back and lock customers' continuous consumption.
A beauty shop launched an event: Consumers who spend 100 yuan in the store can get a 100 yuan cash activation card without threshold. The rules for using this card are as follows: As long as you spend more than 500 yuan in this store, this 100 yuan cash card can be activated for use.
After the 100 yuan cash card is activated, the barber shop will give him another 200 yuan cash activation card without threshold. In the future, you can activate it after you accumulate 1,000 yuan... below, and so on.
In this way, the circulation of customers is realized, and the business of the beauty shop is also full every day.
The above several methods are more practical and in line with the marketing activities used by most stores. If you need it, you can choose one to do the activity and see the effect.
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