Recently, there has been a sudden wave of "expelling English from the college entrance examination" on the Internet. This is a landmark turning point:
has swept the English boom in China for 30 years. It started to turn off slowly!
In this grand trend of the times, there is a Xinjiang man who was once a well-deserved trender, but was later photographed by the back wave and turned into the front wave.
He is the founder of Crazy English- Li Yang !
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Li was born in 1span, the ancestral city of Changjiang, in 1span, north of Jiangsu Province in 1969.
Since his parents responded to the call to support Xinjiang’s construction after graduating from middle school in the 1960s, his childhood was spent at the foot of the Tianshan Mountains.
parents are very good workers at work,But they ignored the education of Li Yang, so that Li Yang formed a relatively introverted character.
He is usually unwilling to communicate with other people, and he is unwilling to communicate with the teacher even if he encounters difficulties in his studies.
Therefore, Li Yang's reading career in Xinjiang Experimental Middle School was very difficult. At the most difficult time, he even wanted to give up his studies.
Fortunately, parents have principles on Li Yang's study, and they did not agree. In the end, Li Yang persisted, and successfully passed the Lanzhou University in the college entrance examination.
In the first two years of university, Li Yang's English scores were very poor. However, this did not depress Li Yang, but aroused Li Yang's fighting spirit.
In order to change the current situation of English learning, Li Yang began to think seriously. How can I learn English well?
English is a language and an applied subject.
Li Yang decided to start with the application,After changing the paper-based learning method that used to focus on grammar reading in the past, starting from the application of spoken English, he finally found a set of learning methods that suits Li Yang himself.
After four months of hard work and repeated practice. Li Yang tried his best and succeeded in one fell swoop. In the College English Test Band 4, Li Yang achieved the second place in the school, from an English learner to an English learner.
He summarized his successful experience in learning English and gave a public speech in the school. After the speech, Li Yang organized a few classmates to help him put up posters on campus to hold a training class. One month is a semester, two classes a week, and the tuition fee is about 20 yuan.
During that period, Li Yang made more than 1,400 yuan.
In 1990, after graduating from university, Li Yang first went to the Northwest Electronic Equipment Research Institute for two years, and then applied for Guangdong People’s Broadcasting Station as the host.
The step-by-step work is not suitable for Li Yang's character. In the 1990s, it was an era of English myths for the whole people.
At that time, the Chinese were learning English, lacking systematic methodology and materials in English.More lack of an idol.
The current situation makes a hero, Li Yang keenly seized the opportunity!
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Li Yang and Li Yang resigned from the studio in Guangzhou in 1994. Domestic promotion of his crazy English:
As long as you put down your old face and shout, you can speak fluent English.
The implicit and introverted Chinese were shocked, which completely subverted their initial understanding of English.
Especially for those learners who can't find the trick, overcoming dumb English and practicing good spoken English has become their new hope for success.
With the original method of "5 0% method +50% spirit ",Coupled with a pure accent, Li Yang's Crazy English became very popular as soon as it was launched.
More importantly, he also catered to the nationalist sentiment to the greatest extent, and put forward the slogan " let the voice of China ring through the world 14strong". Stimulate people's emotions.
Combining the right time, place and people, Li Yang's popularity has risen sharply, and the brand Crazy English has quickly become popular across the country.
In the large classroom of thousands and tens of thousands of people, Li Yang shouted loudly and screamed crazy English teaching materials from all over the country. Supply exceeds demand and attracts countless gold.
In fact, not only parents, but many teachers also recognize him very much. At the peak, Li Yang was invited to serve as the honorary principal and English consultant of more than 500 schools in China.
As Li Yang's fame grew, the government also extended an olive branch to him-in the CCTV Spring Festival Gala in 2002, Li Yang performed a rap show "English Everyone"; several Years later, he was appointed as the head coach of English for the 2008 Olympic Games.
is the so-called "popular red right and wrong",As Li Yang's career was in full swing, doubts about Crazy English gradually increased.
Some people say that the core of Crazy English is actually inspirational blood. Those inspirational goals are mostly empty and lack the necessary content, and ultimately cannot solve the essential problem of learning English.
Others say that Crazy English just lets everyone call out the memorized sentences out loud. This is just a recitation, and lacks the ability to use language, sentence formation, logical thinking, and finally Can't learn English well.
At the same time, in the fierce market competition, various education brands emerge in endlessly, but Crazy English does not have a long-term strategic plan, and it is too bound to Li Yang's personal image.
Once Li Yang’s personal design collapses, it will have a devastating blow to the brand. The emergence of " domestic violence door " became the last straw that overwhelmed crazy English.
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September 15, 2011Li Yang’s wife Li Jin (Kim Lee), published evidence of Li Yang’s domestic violence on Weibo, and the public was in an uproar.
As an educator, Li Yang is an idol in the hearts of many students, but the bloody photos completely made him fall from the altar.
After the "domestic violence door" was fermented, the company's customer service took the initiative to call to promote it. When it comes to crazy English, it is often hung up.
In Li Yang's speech, there were constant protests against domestic violence. In this way, with other education brands advancing vigorously, Crazy English inevitably went downhill.
The divorce lawsuit that lasted for 3 years ended in Li Jin's big victory. On the other hand, Li Yang not only lost his child's custody rights, but also lost his prosperous career.
For a long time after that, Li Yang never appeared in front of the public again. Just when everyone gradually forgot about him, Li Yang exposed a big news.
In 2014, he announced that he had converted to Buddhism and worshipped Shaolin Temple abbot Shi Yongxin as his teacher.
Did Li Yang really put everything down?
Of course not!
He tweeted that he planned to provide English training for monks and held the first Shaolin Kungfu Crazy English International Winter Camp.
Obviously, Li Yang is the same Li Yang, still possessing the undefeated fighting spirit and the crazy ideas that will surprise the world.
In 2015, Li Yang stepped into the field of mobile phones again. He wanted to be a "crazy phone" of 699 yuan. He couldn't install an APP, and could only store 100 calls and 100 text messages. The special features are learn English.
Li Yang said in an interview: " will surpass in the future market value. New Oriental will rely on it. _strong14 sp5p So deep? Because when he was all going well,I once had exchanges with Yu Minhong , the founder of New Oriental.
At that time, Li Yang asked Yu Minhong, who do you think can do better in the future? Yu Minhong told him that we can all do well, but your brand relies too much on your individual, and behind me is a team.
It turns out that relying on the crazy English of the individual, did not succeed; relying on the team’s crazy English span _span3 p0sp _span3 p234 On July 24, 2021, the state issued the "Double Reduction Policy", and all discipline training, including English, was eliminated by the regiment.
Even if Li Yang still has the ambition to make a comeback, there is no such thing as the time of the day.
The time and the earth are all in the same force, and the hero is not free to transport!
No one is always young,The post-80s and post-90s who once regarded him as an idol have grown up and matured and will no longer be cut leek.
But Li Yang is always crazy, his life has become "not crazy, not alive".
Then, just cherish it, and I hope each one is well!
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