One code traceability, the whole chain knows! The country's first "Central and Eastern European Commodities" anti-counterfeiting and traceability platform unveiled

China Ningbo Net reporter Zhang Kaikai Correspondent Cao Xiaoqin Mei Ruqiu Text/Photo

The first anti-counterfeiting traceability platform for "Central and Eastern European commodities" in China was unveiled at the Central and Eastern Europe Expo! Today, the reporter learned from the Market Supervision Branch of Ningbo Bonded Zone that the platform, through traceable, scientific and permeable supervision methods, has realized the "traceable source, data integration, and credit query of imported goods under the background of the digital economy." ".

"At present, the first batch of more than 600 categories and more than 30,000 Central and Eastern European products have completed code traceability. The 'traceability anti-counterfeiting QR code' attached to the product is equivalent to an ID card, which is the entry of Central and Eastern European products into China. The consumer market's 'name rectification and empowerment' also escorts the rights and interests of consumers." Zhou Rong, deputy director of the Market Supervision Branch of the Free Trade Zone, told reporters.

How much information is contained in the QR code of Xiaoyifang? Picking up a bottle of red wine originating in Bulgaria , the reporter tried to scan the QR code, and on the page that popped up on the phone, he saw the "past and present" of the bottle of red wine. On November 03, 2019, this bottle of Bulgarian red wine was transported by water from the loading port of Saronica to Ningbo port. The page also details the importer/agent, QR code serial number, China Customs declaration number and other information of the bottle of red wine. If consumers have doubts about the authenticity of this bottle of red wine, they can also scrape off the anti-counterfeiting coating and enter a 13-digit traceability verification code for verification.

"The anti-counterfeiting and traceability platform for imported goods from Central and Eastern Europe is an open platform that integrates regulators, platform operators, importers, and consumers."Introduced by Song Yuchi, Director of the Market Supervision Branch of the Bonded Zone, the "ID cards" posted on commodities in Central and Eastern Europe are the fifth generation since the "Cross-border Trade Anti-Counterfeiting Traceability Source Code" was launched in 2013, using ILD shading and anti-counterfeiting coating. Layer technology, implanted the "ICTM" registered trademark in the bonded area, and realized the integrated supervision mode of "full chain , full closed loop". The

"mobile phone scan mode is now acceptable to the general public. Simply being able to get the detailed information behind the cross-border goods makes me feel very at ease when making purchases. "Ms. Wang, who was shopping at the annual exhibition of special products in Central and Eastern European countries, said.

not only makes consumers more assured, a small QR code is also a concrete demonstration of Ningbo's first-class business environment . For enterprises, there is no commodity The risk of counterfeiting and collusion with will further enhance the credibility of products, and a high-quality commodity circulation environment will be formed; for regulatory authorities, systems such as "Internet + Supervision" and "Smart City Supervision" can be used to carry out daily supervision and inspection, point-to-point The push form orders enterprises to make timely rectifications, forms a closed loop of law enforcement, and guides enterprises to operate in good faith and standardize their operations. In the future, we will continue to take ensuring product quality and safety as our top priority, and continue to improve the full-chain application of smart supervision, deepen closed-loop law enforcement inspections, and effectively create a first-class business environment in the Central and Eastern European trade market! "Song Yuchi said.