Nowadays, we all say that Coke is Happy Water for Fat House. Many people will drink a few bottles of ice coke in the hot summer. In fact, Coke is not only very popular in today's society, it was sought after by millions of people when it was first launched. During World War II, the commanders of the U.S. military were even more obsessed with Coke. The war was about to let the soldiers drink ice Coke and spent a lot of manpower and resources to transport 3 million Coke from the United States to the North African battlefield. This move also made Coke Coke a reality. Brilliant history.
Once Coca-Cola was launched on the American market, it became the favorite drink of Americans. During the Second World War, Coke became a must for the American military. Many U.S. troops in harsh environments will be equipped with a lot of Coke even if they are not equipped with some necessary materials. Of course, because of the harsh environment, transporting Coke is also a headache. But even those American troops on the front line want their officers to prepare as much Coke for them as possible.
One of the more interesting things that happened in World War II was that many American soldiers who went out to fight would write letters to their families, crying out how sad it was not to taste Coke while fighting. I want my family to send them some Coke, of course, this is also a difficult thing to accomplish. But for the US military going out to fight, drinking Coke is the biggest luxury.
However, there will always be a solution to the problem. The US military has a big advantage in buying Coke. At that time, no matter where American soldiers were in the region, it only cost five cents to buy Coke. This was something that many American civilians envied.
In 1943, the U.S. military fighting in North Africa was deeply troubled by the scorching weather in Africa. In order to inspire the soldiers on the battlefield, General Eisenhower, the army chief, made an impressive move. He directly contacted the U.S. headquarters. An emergency telegram was sent asking them to deliver 3 million bottles of Coke to the soldiers on the front line. The reason for this is that the temperature in North Africa is too high and the soldiers need Coke to cool down; the second is that it can greatly enhance the combat momentum of the soldiers.
was like this, when the United States really shipped 3 million bottles of Coke to the front. In fact, when General Eisenhower sent this request to the headquarters, the Chief of Staff of the US Army immediately approved the request and contacted the Coca-Cola Company. For a company, no matter how high the cost is, it is naturally very happy. The company advertises for free. In any case, this kind of thing is very profitable for their company, and in this way, Coke was quickly sent to the front line.
However, transporting back and forth requires huge capital and manpower. In order to reduce the cost of transporting back and forth, they simply built a Coca-Cola factory directly on the front line. The US military can buy ice-cola directly on the front line. And those Coca-Cola factory personnel are also wearing US military uniforms, perhaps this is also to be able to work better on the front line.
But making drinks on the front line is very difficult. The first is the issue of raw materials, after all, it is not easy to transport to the battlefield. And after processing and packaging, it is even more challenging. In order to overcome this challenge, the Coca-Cola Company produced the syrup and delivered it to the front line. The factory staff only needed to make a simple blending to bottle it and send it to the front line, saving a large part of the process. And this incident invisibly made a big advertisement for Coca-Cola Company, after which Coca-Cola's sales in the United States also rose again and again. It can be said that although this is also a good story in the United States, it is also the biggest opportunity for Coca-Cola.
