This talent allows them to accurately grasp the public psychology, and then use rhetoric to make the public pay for their ridiculous behavior. At its peak, Parker operated 28 West Coast dental practices, employing more than 70 dentists and grossing $3 million in annual revenue.

There is no shortage of speculators in this world.

They seem to be born with a certain "talent" given by God.

's talent allows them to accurately grasp the public's psychology, and then use rhetoric to make the public pay for their ridiculous behavior.

Edgar Randolph Parker, One of the most notorious representatives of dentists in the United States at the beginning of the last century!


A born salesman

Edgar Randolph Parker

Edgar Randolph Parker was born in Tynemouth Creek, New Brunswick, Canada in 1872.

From an early age he proved himself to be a natural salesman.

htmlWhen he was 47 years old, he sold the playground where he attended elementary school to one of his classmates for 20 cents (the concept of money was different from today's).

html When he was 49 years old, he got a hen, some eggs and a chicken coop from his neighbor through barter.

At this time, he was dreaming of becoming a chicken farmer.

Because he firmly believes that he can eventually become a rich man through the infinite cycle of chicken laying eggs and eggs laying chickens.

Edgar has not been a quiet person since he was a child.

He is rebellious and naughty, and boring things like reading are naturally not acceptable to him.

He often pretended to be sick in order to skip school.

The most shocking thing is that his acting skills are so superb that he can escape the eyes of adults so easily.

Later, Edgar had a sudden idea and openly sold his father's horse and cart.

Because he now wanted to be a street trinket seller.

However, his father disagreed.

You can imagine what his father would have done to him in that era.

experienced punishment from his father, and the arrogant Edgar decided to fight against it.

So, he left home and joined his uncle, becoming a sailor at sea.

However, it is not an easy job for a sailor. He was injured at sea.

He was sent to a hospital in Buenos Aires, where he spent the entire summer.


Appreciate the work of dentists

Successful people always have a high vision that is difficult for ordinary people to understand.

While in hospital, he began to appreciate the work that doctors do and decided to become a doctor.

Even though his mother was a devout Christian and did not believe in medicine.

Edgar chose to become a dentist because he liked the idea.

Maybe he can save the public from the pain caused by wisdom teeth that his mother once suffered.

But we still overestimate him.

In 1889, Edgar enrolled at the New York Dental College.

Not long after he entered school, he started a business, treating patients outside under the name of a dentist.

Academy could not tolerate his behavior, finally expelled him .

But geniuses are never discouraged. In the same year, he enrolled in a dental college opened in Philadelphia, USA.

years later, in 1892, he actually graduated.

Of course, there is an important prerequisite for this - . He begged the dean to let him pass .

So, Edgar returned to Canada and began his "legendary" experience.


"Painless Parker" was born

At that time, soliciting patients was considered unethical in the industry.

He can join a medical club or actively participate in community activities, but he should not directly ask patients for business.

After not seeing a single patient for six weeks, Parker decided to put aside ethical concerns and start an advertising campaign.

In exchange for a new set of dentures , the desperate dentist traded a placard that read "Painless Parker" with a sign maker.

Since then, Ed Parker has called himself Painless Parker, just like the current title party .

Full-page newspaper ad for "Painless Parker" dental clinic

Ed opens a corner shop, shocking and attracting customers by teaching patients the horror stories of tooth decay .

Many patients are addicted to his vivid and vivid "wonderful speeches".

However, at that time, the most feared thing about tooth extraction was the pain it caused.

How could the sharp-eyed Ed not solve this problem for the public?

He promised that the tooth extraction would be completely painless, and if the patient was not satisfied, he would offer him $5.

He concocted a mixture of cocaine and water he called "hydrocaine" to numb the pain.

"Hydrocaine": Made by Dr. Ed

Surprisingly, this anesthetic actually worked.

Therefore, A shrewd businessman has never lacked the business thinking of "small profits but quick turnover".

Soon Parker was making his own money as a traveling dentist for 50 cents.


"Outstanding" Performer

A few years later, Ed and his family moved to New York, USA.

There he met William Beebe, a former employee of the local circus.

Bibby has simply given wings to his business.

He suggested that Ed use a circus show to sell.

And so Dental Circus was born - a traveling medical show.

Dental Circus Advertisement

He will start his show with some scary symptoms about oral hygiene.

Then invite a volunteer from the crowd to the stage.

And this so-called volunteer has been paid in advance.

He will pretend to pull out a molar from the mouth of the fake volunteer, and the fake volunteer will cooperate with him and admit that the operation is painless.

And when a real patient climbs into his carriage for surgery,

a group of musicians play hard, drowning out the screams from the patient.


Huge Wealth and Shame

In the eyes of modern people, tooth extraction should be a good thing for toothache patients. Why is Ed guilty?

Besides, doesn’t his small profits but quick turnover benefit the people?

But you must know that in that era, Penicillin was discovered by Fleming in 1929, and this was just limited to academic discovery, and there was no

method for mass production.

And the time when Ed was active was around the 1930s.

In other words, Ed's tooth extraction has always been about extracting teeth, regardless of medical issues such as infection after tooth extraction .

Moreover, Ed was always rough in extracting teeth, after all, the teeth did not grow in his mouth.

Even he claimed that he once had 357 teeth extracted in one day in order to promote himself.

He also made it into a necklace and often wore it around his neck.

Tooth Necklace: Master Ed carefully crafted

and the number of teeth he extracted is staggering. The picture below is from the collection of his masterpieces at the Temple University Museum.

Temple University Museum Ed once filled a bucket with tooth extractions

Later, Ed’s behavior eventually aroused dissatisfaction from professional doctors in the industry.

Ed was sued multiple times for his false claims and lack of ethics, which he fought in court.

In 1930, California's dental board told Ed he could no longer call himself "Painless Parker" and revoked his license for false advertising.

But Ed has always had a way to deal with it. He changed his name from "Ed" to "Painless" by "changing his ID card".

However, the dislike of him from the dental profession is growing day by day.

His colleagues hate him.

The American Dental Association even called him a "threat to the dignity of the profession."

Despite this, Parker's business is booming.

He also hired assistants and established a chain of dental businesses.

At its peak, Parker operated 28 West Coast dental practices employing more than 70 dentists and generating annual revenues of $3 million..

Dr. Amed Ismail, dean of the Kornberg School of Dentistry, once said: " Ed's most indisputable legacy to the field of dentistry is his bad behavior, charlatanism and obsession with profit. The unremitting pursuit provided a negative warning for the subsequent development of dental professional ethics ” ​​

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