China Radio and Television Jinan May 12 (Reporter Liu Haikui, Intern Reporter Jia Xiaolin) Busy people, various performing arts and clothing company signs, "Return to Hometown to Start a Business, E-commerce Poverty Alleviation" and other slogans can be seen everywhere in the streets and alleys of Daji Town, Cao County, Heze City.
As soon as May entered, the villagers caught up with e-commerce promotions, production, new products, packaging and delivery, and the villagers were busy all the time. "I even wanted to run when I walked," the local villagers told reporters.
Daji Town is located in the east and south of Shandong. It has 32 administrative villages under its jurisdiction, with a registered population of 47,000. 80% of the villagers are engaged in performance clothing processing and upstream and downstream industries. The annual output value of e-commerce in 2019 is nearly 7 billion yuan. More than ten years ago, Daji Town was an ordinary northern agricultural town. The main roads were bumpy and muddy, and the roads were lined with fields and no physical industries. There were 2 provincial-level poverty-stricken villages and 14 municipal-level poverty-stricken villages.
The fellow villagers who went out to work came back
The relationship between the big market town and e-commerce starts from Dinglou Village on the south side of the town. Since the 1990s, some villagers have made photo studio sets, props and clothing, and then sold them all over the world with finished products. In a year, they can only sell hundreds of sets. Until the fall of 2009, Ren Qingsheng and Zhou Aihua from Dinglou Village raised 1,400 yuan to install an internet cable and buy a computer, becoming the first family in Daji Town to open a Taobao store.
At that time, the studio costumes and performance costumes were blank in Taobao , and Ren Qingsheng's family suddenly opened up sales. Faced with the shortage of supply, they brought relatives and friends and neighbors together. Dinglou Village and Zhangzhuang Village next door soon started the e-commerce entrepreneurship trend.
I heard that Dinglou Village brought back the sign of "China Taobao Village", Sun Xueping, the village party secretary of Sunzhuang Village, hurried to learn from the scriptures. At that time, Sunzhuang Village was already a famous vegetable cultivation village in the county, but Sun Xueping saw that Dinglou Village could earn more than 20,000 yuan a day at home, but it could not be blown by the wind or rain. He immediately decided to call on the villagers to do Taobao.
At the beginning of 2013, when Li Jianlu, a 22-year-old villager in Li Bazhuang Village, returned to his hometown after retirement, most of the left-behind elderly and children were left-behind, and young people under the age of 40 were rarely seen.
From 2013 to 2015, Daji Town actively mobilized young people to return home to start their own businesses: every Chinese New Year and holiday, young people who return home to visit their relatives will receive a "Letter to the youth who return home": "It is better to go home to do Taobao than run around outside"; the loudspeakers in the village always broadcast the skills and methods of Taobao stores. On the streets and alleys, villagers talk about how to design hot-selling funds and how to operate the store; the government has also come up with a series of entrepreneurial support policies...
For the Children's Day, Li Jianlu prepared stocks in advance (sented by China Radio International, photo provided by the interviewee)
It was infected by this atmosphere that Li Jianlu decided to stay, from buying freight forwarders to self-production and self-sales. Now he has a 200-square-meter factory building and has also bought a school district house in the county. "I have a very good career in my hometown, and I feel safe with the elderly and children."
The villagers who went out to work returned to their hometowns to open online stores, and the originally deserted town became busy.
Sun Zhiguo of Sunzhuang Village is a "returnee" who has worked hard in Brazilian for many years. At the end of 2015, he brought his family back to the village because of "stimulation": "The classmates who do Taobao in the village earn more than I did in Brazil, and my family bought two or three cars."
Sunzhuang Village auxiliary materials market, and there were endless procurement vehicles (sented by China Radio and Television Network, provided by the interviewee)
At that time, there were already many Taobao stores in the village, but clothing production could not keep up, so Sun Zhiguo invested in building a factory and focused on clothing processing. After several years of development, his processing plant has recruited more than 40 local workers, and its sales exceeded 5 million yuan in 2020.
In the summer of 2018, Hu Chunqing, a native of Hulou Village who graduated from a doctorate, also returned. "We are both college students. I am still a doctorate. I went back to the countryside to work in Taobao, and I didn't dare to say it at that time." Hu Chunqing admitted frankly. The couple "secretly" rented the poverty alleviation workshop in the village and opened a processing plant to create jobs for more than 20 villagers.
Hu Chunqing and Meng Xiaoxia wore Hanfu designed by themselves (sented by China Radio International and provided by the interviewee)
Meng Xiaoxia displays Hanfu designed by itself
In 2020, due to the impact of the epidemic, the demand for performance costumes has declined. Hu Chunqing's wife Meng Xiaoxia, who was a professional art student, began to learn Chinese traditional patterns and design original Hanfu. Some villagers nearby also want to transform but don’t know how to design. Meng Xiaoxia will be enthusiastic about helping them design the layout.
In order to exert the industrial agglomeration effect, Daji Town has built an industrial park (sented by China Radio and Television Network, provided by the interviewees)
"From the agricultural town exporting labor to the strong e-commerce town that finds employment at home, Daji Town is a microcosm of rural revitalization." Hou Zhengliang, deputy secretary of the Party Committee and mayor of Daji Town, told reporters that now, more than 700 college students and more than 7,000 migrant workers have returned to their hometowns to start businesses and find jobs, and young people from Fujian and Jiangxi are also stationed in Daji Town to make gold. According to statistics, there are currently 1,000 e-commerce companies in the town with annual sales of over one million yuan.
E-commerce has made the town richer
In order to better help villagers increase their income and become rich, Daji Town took advantage of the situation to organize e-commerce training for villagers, apply for entrepreneurial loans, introduce express delivery companies, expand the main roads, and build Taobao industrial parks, allowing good-working e-commerce households to expand their production scale in a timely manner... In just four years, all 32 administrative villages in Daji Town have become Taobao villages.
According to Li Tao, secretary of the Party Committee of Daji Town, Daji Town is the largest performance clothing production base in the country, with 18,000 Taobao stores, and contracts 70% of the performance clothing on Taobao every year. Ali Research Institute data shows that there are 5425 Taobao villages and 1756 Taobao towns across the country, but every village like Daji Town has been rated as "China Taobao village" for four consecutive years, which is unique in the country.
Now, every household in Daji Town has bought a car. "In the past, buses drove from the county town to the town every 1 hour. Now, because most villagers traveled by themselves, the buses to the town every day were reduced to one or two." Li Tao told reporters.
After 4 o'clock in the evening, Daji Town has the same evening rush hour as the city (sented by the interviewees by China Radio International).
Bus shifts have decreased, but restaurants have sprung up in the town like mushrooms after the rain, Farmpot Chicken , hamburger fried chicken, seafood buffet restaurant, charcoal grilled lamb chops... There are forty or fifty restaurants of all sizes. On summer nights, there are twenty or thirty barbecue stalls and midnight snack stalls. It is hard to imagine that before the development of e-commerce, there were only one or two restaurants in Daji Town.
"These are changes brought about by e-commerce." Li Tao told reporters that because there are too many people engaged in e-commerce in the town, the town government has specially set up e-commerce offices and Taobao industrial parks. "When local young people get married, the most popular dowry and dowry are not cars and houses, but Taobao stores and Tmall stores." Li Tao said with a smile.
