At the beginning of the second decade of the 21st century, the economic structure of the entire international community has basically settled. As the three kings of the international economy, the United States, China and Europe jointly undertake the important task of supporting the development of the global economy. Compared with China and the United States, the EU, as a seemingly "close" union, is in fact unable to compete with China and the United States in terms of GDP, industrial and service industry strength, or economic development prospects. The low-key "third party" plays a very important but embarrassing role in the international economic landscape.
After the third industrial revolution, especially since the beginning of the 21st century, the high-tech industry and the Internet industry have become the most important roles in the economic landscape. Internet companies have flourished, and Google, Microsoft, Facebook, etc. are all well-known Internet giants in the world. Compared with the blooming of a hundred flowers in other fields, in the most important Internet industry competition in the world today, only China and the United States are making efforts. Large-scale enterprises that can compete with each other in terms of volume, and strength, China and the United States are "heroes" in terms of Internet technology.
There is a widely circulated saying in the Internet industry, that is, "Europe has no Internet". This sentence does not mean that Europe does not have Internet access to , nor does it mean that Europe does not have an Internet industry, it means that Europe does not have the name. name of a large Internet company. In the ranking of the world's top 30 Internet companies by relevant institutions, only one company from the European Union of Nova is on the list, which is on the same level as Argentina, Australia and other countries.
As two regions with similar cultures, similar political ideas, and similar levels of economic development, in the eyes of outsiders , Europeans are Americans' "relatives", and both sides take the same measures in many policies. However, this seemingly glue-like and western alliance also has many "interest minefields", which are often just a little bit. According to relevant news, on April 30, local time, the European Union officially launched the antitrust lawsuit against the American Internet technology giant. This is the first antitrust lawsuit initiated by the European Union against Apple Inc. In recent years, the United States has often punished Chinese high-tech companies in the name of "anti-monopoly", and now American companies are also sanctioned by the European Union.
Many outsiders who hear this news for the first time will be surprised. The EU and the US, the two most important entities in the Western camp, have a broad consensus of interests, but no one thought that this would happen to these two Major tech lawsuit . On the same day that the lawsuit against Apple was officially opened, Vestager, who is in charge of antitrust investigations at the European Commission, said that Apple had set restrictive terms in its app store, so that streaming music providers could only be forced to. "Choose one of two" fundamentally damages the rights and interests of EU consumers. Therefore, an anti-monopoly investigation is launched against Apple. The specific investigation results will be launched after the court makes a judgment.
If the case is successfully pronounced in the European Court of Justice, Apple will be fined 10% of its global revenue, with a total fine of 177 billion yuan, which will undoubtedly become the most influential antitrust lawsuit in recent years.It is not the first time that the EU has carried out related operations to treat the Internet technology giants in the United States as "cash machines". Before that, Google, Microsoft, Amazon and other companies that can be named have been banned by the EU's "anti-monopoly stick". The reason why this incident has received attention from many aspects has a very important relationship with the sluggish economic growth in the "epidemic era" and the drastic changes in the world economic pattern .
Because the EU itself does not have a large and powerful Internet company, it is helpless if it wants to support its own Internet industry. Coupled with the innate advantages of American Internet companies in technology and culture, the European Union has naturally become the most important market for American Internet companies other than , North America, and . For decades, American internet giants have "grabbed" a lot of money in Europe. In order to recover related losses, the EU regularly "beats" US Internet giants through anti-monopoly investigations, and the fines have also become "guarantee money" for US companies to the EU to some extent.
Regarding the EU's punishment of Apple, many people have a mentality of watching the fun and not taking it too seriously. They feel that the contradictions and frictions between the two sides have little to do with China, and they also believe that it is Chinese brands and manufacturers entering Europe. Perfect timing, this view is very one-sided. After Apple has dealt with the lawsuit, the European market will only open a wider door to Apple, and the obstacles for American Internet companies to enter Europe will only decrease. Or shrink it step by step.
What do you have to say about the EU's punishment of Apple and its preparation to fine it 177 billion? Feel free to discuss interactions below.
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