Justice Network, Beijing, October 26 (Guoping) On October 26, the new media index ranking list of " Internet + Procuratorate" was released in September 2022. The list selection is sponsored by Zhengyi.com, with academic support provided by Guangming School of Journalism and Communication of China University of Political Science and Law, and the Institute of New Media of Communication of China, and the Institute of Zhengyi Network Media.
In the provincial ranking released this time, Shaanxi won the championship in the overall list, Weibo list and headline list, and Heilongjiang won the WeChat list. Judging from the regional distribution of the overall list, 7 provinces and regions in the eastern region are on the list, and 7 provinces and regions in the western region are on the list. Shaanxi, Shandong and Heilongjiang rank in the top three in the provincial rankings.
Hi 2 local list , the Hebei Province Baoding City Procuratorate, Shaanxi Provincial Procuratorate, and Xinjiang Uygur Autonomous Region Procuratorate ranked in the top three in the overall list. The Shaanxi Provincial Procuratorate won the Weibo list, the Baoding City Procuratorate of Hebei Province ranked first on the WeChat list, and the Wujin District Procuratorate of Changzhou City, Jiangsu Province ranked first on the headline list. Local Weibo List , the Shaanxi Provincial Procuratorate, the Baoding City Procuratorate of Hebei Province, and the Nuominghe Procuratorate of Heilongjiang Province respectively rank first in the provincial ranking, the branch prefecture and city ranking, and the district and county ranking respectively. Local WeChat list , Henan Provincial Procuratorate, Hebei Province Baoding City Procuratorate, and Hebei Province Qinhuangdao City Funing District Procuratorate respectively won the third-level list championship. Among the local headline list , the Heilongjiang Provincial Procuratorate, the Baoding Municipal Procuratorate of Hebei Province, and the Wujin District Procuratorate of Changzhou City, Jiangsu Province ranked first in the third level respectively. Local Douyin List , Chaozhou City Chao'an District Procuratorate, Guangdong Province, Shizhong District Procuratorate, Zaozhuang City, Shandong Province, and Daxing'anling Branch of Heilongjiang Provincial Procuratorate ranked among the top three.
In this issue, the Zhengyi Network Media Research Institute invited three procuratorates to share the operation experience of procuratorial new media. The head of the Propaganda Department of Sanming City Procuratorate of Fujian Province said that, first, implement the measures of "legal publicity and order-based services at fingertips", strengthen the procuratorial services on your palm, enhance the stickiness of new media, and strive to achieve the goal of lightening the rule of law in rural areas with your fingertips. The second is to build a mechanism of "leadership promotion, municipal and county linkage, and department interaction", form a pattern of "top leader taking the lead and a chess layout", and integrate procuratorial publicity resources. The third is to use comics or other pictures and texts to create legal works to make people want to see, love to see, and understand, and help the people improve their awareness of respecting and abiding by the law. Dingtao District Procuratorate, Dingtao District Procuratorate, Heze City, Shandong Province The deputy procurator general in charge of publicity work shared his experience saying that Dingtao District Procuratorate is focusing on building a new media publicity brand of "Dingxiao Procuratorate". First, strengthen organizational leadership and improve guarantee measures. Include it in the agenda of the Party Group, improve the dynamic assessment management mechanism, and open up channels for source clues. The second is to give full play to the advantages of the platform and gather talent. A new media studio was established to provide full guarantees, and all police officers in the court actively participated and brainstormed. The third is to strengthen content innovation around the overall development situation. Focusing on social hot spots, carefully planning, and opening original columns such as "Determine the Small Inspection and Protect the Future". Arong Banner Procuratorate, Hulunbuir City, Inner Mongolia Autonomous Region, , the deputy procurator-general in charge of publicity work, said that the procuratorate keeps pace with the times and establishes the "all-media" publicity concept, so that procuratorial publicity "goss new and more heart-willing". A 200-square-meter new media studio was invested to build a solid foundation for new media work; publicity work was included in the assessment of prosecutors, and a propaganda team with the procurator general as the leader and all police officers as members was established, forming a good atmosphere of "co-participation in publicity work and everyone is a correspondent". At the same time, it seized the members' own advantages, explored publicity talents, effectively improved endogenous motivation, and ensured that high-quality new media works were continuously produced.
It is reported that the monitoring period of this list is September 2022. The number of new media accounts participating in the evaluation this time is 10,057, including 2,995 on Weibo, 3,432 on WeChat, 2,708 on Toutiao, and 922 on Douyin, . In September 2022, local procuratorates at all levels published a total of 556,000 Weibo posts, 145,000 WeChat posts, 256,000 headline posts, and 5,070 Douyin videos.
List of description
1. "Internet + Procuratorate" new media index (Internet + Procuratorate New Media Index, abbreviated as "IPI" in English), developed by Justice.com, is a data evaluation standard for measuring the effectiveness of procuratorates in using " two micro, one end, one terminal, one , one dong" and other work to carry out procuratorial affairs disclosure, , procuratorial and civil interaction, and rule of law publicity.
2. The election samples are 2995 procuratorial Weibo, 3432 procuratorial WeChat, 2708 procuratorial headline accounts and 922 procuratorial Douyin accounts submitted by local procuratorial organs at all levels.
3. The monitoring period is September 2022 (Note: Weibo, WeChat, Toutiao and Douyin monitoring periods are all September 1 to September 30).
4. The "Internet + Procuratorial" new media index is calculated by weighting the scores of the procuratorial Weibo, procuratorial WeChat, and procuratorial headline accounts, and the weights of the three are 40%, 40%, and 20% respectively. The total list of the "Internet + Procuratorial" new media index in September 2022 was extracted from the above three samples that entered the top 200.
5. The "Internet + Procuratorate" new media index rankings are composed of provincial and local rankings. Among them, the provincial ranking is calculated based on the total number and average of the basic indicators of new media in different provincial administrative regions across the country, and is calculated based on the weights of 30% and 70%. The local list is calculated based on the weighted operations of each basic indicator of the new media of each procuratorate.
6. The provincial and local rankings are listed below, Weibo, WeChat, headlines, and Douyin. Among them, the total list is calculated by weighted scores of the procuratorial Weibo, procuratorial WeChat, and procuratorial headline accounts, and the weights of the three are 40%, 40%, and 20% respectively.
7. The Weibo list is derived from the weighted operations of three first-level indicators: influence, communication and guidance. Comprehensive secondary indicators such as the number of fans, the number of forwarded, the number of blogs, the number of original Weibo, the number of comments, and the number of likes, and are calculated through dynamic assignment of weights of each indicator.
8. The WeChat list is derived from the weighted operations of three first-level indicators: influence, communication and guidance. Comprehensive secondary indicators such as the number of readings, the highest number of readings, the average number of readings, the number of articles, the number of posts, the number of views, and the number of likes, etc., and are obtained through dynamic assignment of weights of each indicator.
9. The headline list is derived from the weighted operations of three first-level indicators: influence, communication and guidance. Comprehensive secondary indicators such as the number of subscriptions, number of readings, number of articles, number of likes, and number of comments of headline accounts, and are obtained through dynamic assignment of weights to each indicator.
10. The Douyin list is derived from the weighted operations of three first-level indicators: influence, communication and guidance. Comprehensive secondary indicators such as the number of playbacks, sharing numbers, video numbers, comment numbers, and likes, and dynamically assign weights to each indicator.
11. Based on statistical operations, we will initiate data correction and technical screening procedures to eliminate the candidate samples that have low legal relevance of the content, have major public opinion caused by operational problems during the monitoring period, and have obvious data fraud problems. If you have any objections to the results of the list or have corresponding improvement suggestions, please send the relevant information to [email protected] and we will reply in time.
[Editor in charge: Yang Jingru]
Author: Guoping News source: Justice Network
