The case I want to bring to you today is: There is such a pet store in Hunan. The boss takes advantage of "human greed" and made a crazy profit of 4.2 million in just one year.
【1】Case background
I recently met a young man. He was not old and was only in his 30s. However, he drove a luxury car worth more than 2 million yuan. Do you think he is a rich second generation? I tell you, no, it depends on him to achieve what he has today!
This man's surname is Zhang. After graduating from high school, he went to the army. After two years of retirement, he found that he could not even find a suitable job. He either went to be a driver or showed the door to others. So, Boss Zhang thought about it and decided to start his own business.
At that time, the snack stalls were very popular. Many local snack stalls became popular, and there was even a small stall that became bigger and stronger, becoming a well-known local food company. Boss Zhang is very envious and makes up his mind that he can also cook snacks and will also make a food company come out.
However, things went against my wishes. After seven or eight years of going around, Boss Zhang has done all kinds of industries. Although he made some money, to be honest, he is still far from a food company. In desperation, this thought stopped. He decided to work hard for others and sell doors and windows! That’s right, this time Boss Zhang found a job selling doors and windows.
However, the good times did not last long. As we all know, due to the epidemic in recent years, business has been difficult. Take the door and window factory where Boss Zhang works for example. It has closed down before it has survived for half a year. So, in business, cash flow is really important. If you don’t have a cash flow guarantee, you won’t even have the chance to turn around. After all, you can’t get through this hurdle!
returns to the original story. Last year, Boss Zhang couldn't stand it anymore and decided to start his own business. He felt that pets make money, so he opened a pet store specializing in cat sales - cat tang!
To be honest, cat occupants do make money now, but everyone knows that when it makes money, it is not easy to make money, because the competition is too fierce. How much can you eat so many people grab a piece of cake? Unless you can "kill" all other opponents!
But you really don’t want to say that this boss Zhang has learned a lot after experiencing so many things. Look, his cathouse has earned 4.2 million in just one year after opening. Do you know why?
【2】Scheme introduction
tells everyone without reservation that the way Boss Zhang makes money is just one: free pet cats!
is not an exaggeration for me. The current pet cats are really expensive. The cheapest ones are thousands, and the expensive ones are tens of thousands or tens of thousands or hundreds of thousands!
Boss Zhang is now engaged in an event and gives away pets for free. Tell me, is he losing money? However, in fact, this is not the case. Not only do they not lose money, they also make money! This is the right method! The method is right, you can make money whatever you do, but if the method is wrong, you can lose money whatever you do!
【3】Profit analysis
The "small trick" adopted in the case of
is a very small part of the marketing wisdom included in this column. If you have difficulty operating now, if you lack customers, and if your products cannot be sold, you may wish to find out whether there is a suitable industry in the column collection to see how smart people do business.
Boss Zhang launched an activity: Anyone who enters the store to buy a pet cat can enjoy a benefit. That is to buy a single pet, and you need to buy it at the original price. However, if you buy two, one male and one female, then this pet is given to you for free, no matter how much the original price is.
For example: If you like a cat that costs 5,000 yuan, if you buy one, it will be the original price of 5,000 yuan.However, if you buy two, and one male and one female, then the cat with a total of 10,000 yuan will be given to you for free now! I ask you, is it worth it?
Someone said, then I'll go to his place to get free cats. Not only will I get 2 cats, I also have to get 4 cats, 8 cats, I'll get his free cats!
Let me tell you, even if you take it all, Boss Zhang won’t lose. Do you know why?
Because Any customers who come to participate in this event need to sign a contract. The content of the contract is very simple. The first litter of cats born to two kittens, one male and one female, belongs to Boss Zhang. Moreover, when customers take the cat home, they need to pay a deposit. When the first litter of cats is born, the deposit will be refunded. If you haven't had a child, I'm sorry, the deposit will be deposited here.
You should know that cats need territory. When you raise a lot of cats, you must raise them separately in order to keep them healthy. Moreover, raising cats requires cost, and the cost is not low. And what if Boss Zhang does this, is he responsible for the customer?
Moreover, there are almost four kittens in a litter. Boss Zhang spent two cats to exchange for four cats. Then, if you replace these four cats, there will be 8 cats. Do you think it’s worth it? I dare say that money doesn’t make money so quickly!
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Finally, Boss Zhang is like this, using "human greed" to make a profit of 4.2 million yuan a year.
