Pet familyization, anthropomorphism and the refinement of modern pet keeping have all made pets become pet owners.
Pet industry news, recently, Jiangsu Zhongheng Pet Products Co., Ltd. announced that it will launch a brand that is positioned to be younger and trendy. It has its own pet products comprehensive brand "Luuks Luuks Up" , and also announced that appointed Sammy as the deputy general manager of brand marketing , to comprehensively manage the brand from product research and development, marketing, and channel sales.
Launch domestic sales strategy with its own brand
A number of new products will be unveiled at the IT Expo
According to the brand owner, Zhongheng will lay out its domestic sales strategy through "Luuks luuks up", develop its own brand building, and use its own With its supply chain advantages, it provides the domestic market with high-quality and innovatively designed pet products.
It is understood that Zhongheng has targeted the "Luuks luuks up" brand at younger, fashionable consumers. The design concept of its brand products breaks the lofty gaze angle of pet owners and looks at the world from the perspective of pets. Through practical and convenient product function design, it creates high-comfort products that meet the needs of pets and pet owners.
In order to enhance the brand memory, "Luuks luuks up" has been expanded with the theme element of "Weather Series" and integrated into the design and packaging. While achieving a unified brand image, it also means that pets should enjoy every moment with their pets. A cloudy day, a rainy day, a snowy day and a sunny day also make pets and their owners independent but closely connected.
At the TOPS Expo to be held from July 22 to 24, luuks up (booth number: 1D-F1418) will make its debut at the IT Expo and display its newly launched "Weather Series" latest Products include: 3D three-dimensional protective pet changing pad, weather series cat litter box, summer coconut activated carbon deodorizing cat litter, pink planet cat turntable toy and aircraft corrugated cat scratching board cat nest . In addition, Lux has also launched a series of products such as pet cleaning products, pet toys, pet snacks, pet care and so on.
Among them, 3D three-dimensional guard pet changing pad adopts a unique three-dimensional guard design to prevent overflow and side leakage. Improved water-absorbing polymers can absorb massive amounts instantly, saving the use of diaper pads. The unique print design adds a bit of liveliness and cuteness.
Lukes Weather Series cat litter box is designed into three different styles of cat litter box: hot summer cat litter box, cloudy rain cat litter box, and winter snowflake cat litter box. It adopts a super-large three-dimensional assembled structure. The top opening is convenient for cats to enter and exit. It is equipped with a sand falling pedal, a cat litter scoop and a base. The square design makes reasonable use of the furniture space, and is both beautiful in appearance and practical.
Lukes Summer Coconut Love Activated Carbon Deodorizing Cat Litter , through coconut shell activated carbon super adsorption force, outer layer adsorption and inner layer decomposition, 360-degree all-round absorption of odor with zero residue. Scientifically proportioned 30% coconut shell activated carbon + 35% original tofu + 30% bentonite + 5% coconut milk scented deodorizing silver. The super strong clumps are not easy to break up, making it easier to shovel poop. The small particles with a diameter of 2mm have fewer gaps and save three times the sand.
Lucos Pink Ink Planet Cat Turntable Toy adopts a four-layer hollow track layer-by-layer circulation design. There is no obstruction on the track and the cat can have fun playing without getting stuck. The PP material is environmentally friendly and durable. Feathers and plush toys are added to the cat amusing items, which are a magical tool for cats to relieve their boredom.
aircraft corrugated paper cat scratching board cat nest is made of high-quality corrugated paper material, which is scratch-resistant and does not shed crumbs. The corn starch glue used is safe for accidental ingestion. The shape of the cat nest is designed, and it can be used as either a cat scratching post or a cat nest. The package comes with Captain Cat sunglasses, which makes the cute and cool Captain Cat look beautiful.
Sammy, a senior pet industry professional, has joined Locos as the deputy general manager of brand marketing
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While Zhongheng officially announced the new brand Locos, it also officially announced Sammy, a senior pet industry professional, as the deputy general manager of brand marketing.The brand stated that Sammy has more than ten years of experience in the pet industry and has held senior executive positions in many well-known companies in the pet industry.
Joining Zhongheng Pet this time, Sammy will use her senior brand management and sales experience to help the development of the "LUUKS LUUKS UP" brand. Breaking down the incompatible barriers between products, marketing, and sales, let "Luuks Up" become a pet brand that is favored by consumers, has channel commercial value, and embodies cultural output.
[About Zhongheng Pet]
Zhongheng Pet was established on November 11, 2009. It is a national high-tech enterprise integrating the research and development, design, production and manufacturing, sales and service, logistics and related industries of pet consumer products. Its company headquarters is located in the National High-tech Zone in Yancheng City, Jiangsu Province, and its branches are located in Belgium, Europe, Southeast Asia, Cambodia, and Wisconsin, the United States. Its independently developed and produced pet daily necessities series, toy series, beauty products series, cleaning product series, and snack series are exported to more than 50 countries and regions including Europe, the United States, Japan, and Southeast Asia.
PS: "Luuks luuks up" will be unveiled at the TOPS Expo held in Hangzhou from July 22 to 24 this year. The booth number is: 1D-F1418. Interested friends can visit the luuks up booth to visit and communicate. .
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