come and get it! 2023 "CCTV Spring Festival Gala Little Beast" digital red envelopes will be sent out soon!
Watch the Spring Festival Gala, get red envelopes, good things come true.
Spring Festival red envelopes are one of the most representative customs in traditional Chinese culture. The earliest lucky money appeared in the Han Dynasty . The Spring Festival red envelope contains the "three-year-old culture" of keeping the year old, stepping on the new year's and New Year's Eve, which means a good sign of starting a better life in the new year.
(This picture has been protected by the Zhixin Chain and the China Cultural Exchange Alliance Chain and may not be used without authorization)
Inheriting and promoting China's excellent traditional culture is an important part of promoting the construction of a socialist cultural power and improving the country's cultural soft power.
At the "2023 CCTV Spring Festival Gala" that will be broadcast at 20:00 on New Year's Eve, the smart and clever Bai Ze, the kind and simple Qilin and the witty and brave Pixiu and other cute little mythical beasts will be launched. Many heavyweight stars will bring little mythical beast dolls and little mythical beast red envelopes to the national audience to wish them a happy New Year.
(This picture has been protected by the Zhixin Chain and the Guowen Alliance Chain and may not be used without authorization)
At the same time, the "CCTV Spring Festival Gala Little Beast" digital red envelope work will also be officially released at 20:00 on New Year's Eve. Friends who participate in the event can go to "Taobao" and click " Ali Auction " icon, enter "Alibaba Auction" and search for "Spring Festival Gala Little Mythical Beast", you can go directly to the event page, receive the "Spring Festival Gala Little Mythical Beast" Alipay limited red envelope cover, and have the opportunity to win the "Good things come in rabbits" cash benefits and the Spring Festival Gala Little Mythical Beast exquisite physical doll set; at the same time, search for "Spring Festival Gala Little Mythical Beast" through "Alipay", you can also go directly to the event page.
(This picture has been protected by the Zhixin Chain and the China Cultural Exchange Alliance Chain and may not be used without authorization)
The process and results of cash and in-kind benefits obtained by the participants of this event were notarized by the Hangzhou West Lake Notary Office to ensure that the event is open, fair and impartial.
(This image has been protected by the Zhixin Chain and the China Cultural Exchange Alliance Chain and may not be used without authorization)
The "2023 CCTV Spring Festival Gala Little Divine Beast" digital red envelope series digital products are jointly produced by the China Central Radio and Television Station Literary Program Center, Shenzhen Cultural Property Rights Exchange , and Taobao China | Alibaba Asset Platform, supported by Xinhua Winshare Sichuan Digital Publishing Media's "Zhixin Chain" is responsible for copyright review and public services for online publishing and distribution. The "Guowen Exchange Alliance Chain" provides blockchain digital works rights confirmation and storage, combined with Fanxing Beyond ACN service system, to complete a standardized integrated blockchain digital publishing product full link; Hangzhou Maxtoworth Technology Co., Ltd. is responsible for distribution as the digital copyright operator, and the Digital Economy Division of Shenzhen Cultural Exchange (Provincial Broadcasting and Broadcasting Experiential Marketing) serves as the official service provider.
(This picture has been protected by the Zhixin Chain and the China Cultural Exchange Alliance Chain, and may not be used without authorization)
The little mythical beasts of this Spring Festival Gala use the "Mountain and Sea Cute Beast Series" as the IP image, and were jointly created by the well-known visual artist and photographer Chen Man and China's emerging digital artist SIXONE. Artists hope to use new creative methods combined with new technologies such as blockchain to express the essence of Chinese traditional culture in a way that young people like, so that the rich cultural connotation and beautiful meanings of ancient Chinese legends can become a shining protagonist in the world's trendy culture.
(This image has been protected by the Zhixin Chain and the Guowen Alliance Chain and may not be used without authorization)
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