menu claims that the dough of the "Black Gold Quicksand Buns" contains bamboo charcoal powder and is coated with edible gold powder, but in fact these two ingredients are not used. Shanghai Challis Catering Management Co., Ltd. was recently ordered by the Shanghai Huangpu District Market Supervision Bureau to stop advertising and fined 4,800 yuan for violating the Advertising Law.
After investigation, the party involved, Shanghai Challis Catering Management Co., Ltd., has been using self-designed and entrusted Shanghai Yongshun Color Printing Co., Ltd. to print menus containing the introduction of "Black Gold Quicksand Bao" in each store since December 10, 2018.
A total of 4,800 copies of this menu were printed, with a unit price of 0.25 yuan per copy, and a total advertising cost of 1,200 yuan. The menu contains a description that "Black Gold Quicksand Buns incorporate bamboo charcoal powder into the dough, and are coated with edible gold powder when they are produced..." However, in fact, the "Black Gold Quicksand Buns" in question did not use gold powder or bamboo charcoal powder.
Screenshot of the "Black Gold Quicksand Bag" webpage
According to the Advertising Law, advertisements must not contain false or misleading content, and must not deceive or mislead consumers. Advertisers shall be responsible for the authenticity of the advertising content. The Huangpu District Market Supervision Bureau believes that the ingredients and other information of Charles Catering-related products, as well as the related promises, are inconsistent with the actual situation, constituting an advertisement that contains false content, and is suspected of deceiving and misleading consumers.
As of December 24 last year, the party concerned had recovered 4,326 unused menus mentioned above and destroyed them uniformly. The rectifications have been completed.
According to the "Advertising Law", if a false advertisement is published, the management department shall order it to stop publishing the advertisement, order the advertiser to eliminate the impact within the corresponding scope, and impose a fine of not less than 3 times but not more than 5 times of the advertising fee; if there are more than three violations within 2 years or there are other serious circumstances, a fine of not less than 5 times but not more than 10 times of the advertising fee may be imposed, the business license may be revoked, and the advertising review authority will revoke the advertising review approval document, and its application for advertising review will not be accepted within 1 year.
column editor: Zhang Yi Title picture source: IC photo Picture editor: Da Xi Editor’s email: [email protected]
