Saying a bunch of "The Wrath of Bahamut" seems to be off topic, but you will find that the reason why "horse" can open up the market in China may be because they have learned the lessons of the former, taken the essence and abandoned the dross.
First of all, "Horse" is like "The Wrath of Bahamut", not a game is created by adapting a best-selling IP. Instead, it is an original script. The original author of "Catalogue of Magical Forbidden Books" "Scientific Ultra-Electromagnetic Cannon", namely Schi and Ma, were invited to serve as screenwriters and early staff, and another one was specially designed for anime fans.
Card-face illustrations have invited many industry leaders, including original artist , who was once an animation such as "Evangelion", "Spirited Away", " Hal's Mobile Castle ", and the top three illustrators who won the "Illustration of the Year" in 2011-2019.
In addition, the invited big-name voice actors are like the names of the advertisements: Hiroshi Kamiya, Sato Rina , Eiri Kitamura, Fukuyama Jun , Yumubi , Hanazawa Coriander , Dingmiya Rie , etc. No matter whether you are a man or a woman, you like to be arrogant and charming, soft and cute, you like to be young, or you like big sisters, they will serve you well.
Relying on exclusive scripts, excellent card surfaces, high-level dubbing, and three sets of combination punches, the number of Japanese game registrations exceeded 1 million within one year after its launch in 2012 years. Although the popularity is less than 33 or 360, "This light novel is really amazing! 》, but the key is that this game has attracted the attention of the Chinese market and shines and heats up in China.
The reason why "Horse" can successfully bring popularity back to China is closely related to excellent publicity.
Its advertisements can be seen on TV, its posters are in the subway station, and a group of TV hosts and celebrities even emerged in Weibo to promote cross-border promotion. Pop-ups and advertisements for various portal websites are no problem.
While you love to visit a station, you will naturally be inseparable from the figure of horses. At that time, the live host of the top game "12 Dora" of Bilibili was doing a live show. The famous singer saw Xiao Yuan and "Pray for Nori" cover songs, and the famous dancer saw "Bite Cat" for the game OP...
Under the overwhelming publicity attitude, everyone inside and outside the circle knew the game "horse". Especially the anime house at that time, mobile phones were filled with educational and casual games such as "The Wrath of Bahamut" and "The Fruit Ninja", and there was a work with the flavor of two-dimensional animation to pass the time. This "horse" is an accurate blow to the pain points. If there are many choices for the first 2D mobile game born in the 2000s, then the first 2D mobile game born in the 2000s is likely to be
. The announcement effect is arranged very clearly. Who do you want to say is so insightful? It must be the national server agent of "Horse": Shanda , with many years of experience in the Chinese game market. That's not cover. Multi-channel wild publicity routines naturally won huge traffic. The game was launched on the national server in July 2013 and entered the top three comprehensive applications as soon as it was launched. Within one day, the Nasdaq share price of Shanda Game rose 18%.
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