Dongfeng Renault has stepped up the pace, the new car plan timetable is exposed
Original 2015-12-04 Bimoer Auto Wiki
This is the 398th article of the Auto Wiki, original manuscript. As the annual finale of the auto show, major auto companies attach great importance to it, and Dongfeng Renault is undoubtedly one of the biggest winners of the Guangzhou Auto Show. Not only did Goddess Bingbing earn all the popularity of Dongfeng Renault, but Correga's stunning appearance lived up to expectations. In addition, the little master also obtained the schedule for the introduction of new cars from Dongfeng Renault. It seems that this is a big move.
Korejia was highly expected
Fan Ye appeared in a black leather jacket, and his aura was so domineering, but Korejia was even more domineering, which even made Fan Ye sigh "the appearance is very stylish, but the heart is passionate." Indeed, as a SUV born with racing genes, Renault adopts the latest racing sport aesthetic design and has an incredible drag coefficient of 0.3. It is also equipped with a number of high-tech configurations, including ADAS advanced surround-view assisted driving system. In addition, the intelligent full-mode four-wheel drive system with the largest 196MM ground clearance in the same class and the only lockable function in the same class demonstrates its strong competitiveness.
But the little master studied it in depth and found that Dongfeng Renault Correga and Dongfeng Nissan new Qashqai are products on the same platform. This inevitably made the little master a little confused. Could it be that the two cars have the same positioning? "Although Korega and the new Qashqai are products on the same platform, the design languages used by the two are completely different. Korega's design language interprets Renault's racing genes more. In terms of performance and configuration, Korega focuses more on off-road capabilities. Its ground clearance is nearly 200 mm, and it has independent front and rear suspension, a four-wheel drive system with locking, etc. Secondly, Korega is one level higher than the new Qashqai in configuration, such as opening a panoramic sunroof, airbags, and in-car air purification system, etc.." Hu Xindong, executive vice president of Dongfeng Renault Automobile Co., Ltd., explained.
So that's what it was. The little master suddenly realized that it seemed that Korega was slightly better. With such strength, Korega is like a sword of Dongfeng Renault, waiting to be unsheathed. No wonder Xiong Yi, marketing and sales director of Dongfeng Renault, made a "bold statement": "From the perspective of the marketing and sales department, we hope to make Korega a leader in the C-class SUV market segment. Korega has such capabilities and strength, and we have very sufficient confidence in it."
New product introduction plan is revealed
Starting with Korega, Dongfeng Renault will officially start its strategic expansion in the Chinese market. According to Jacques DANIEL, senior vice president of Renault and president of Dongfeng Renault Automobile Co., Ltd., Korega, which shines at the Guangzhou Auto Show, will be launched in the first quarter of next year. In addition, a D-class SUV will be introduced in the second half of next year.
In addition to the two models to be launched next year, Dongfeng Renault has longer-term plans. Daye said: "We will introduce Renault's Fenglang Z.E. electric vehicle in 2017, but Fenglang electric vehicle will definitely not be the only product we introduce. We have a very positive attitude towards the electric vehicle strategy."
undoubtedly, such a decision is very wise. Even the little master knows that electric vehicles will be the future development direction of automobiles, and it is conceivable that the importance of developing electric vehicles. Dongfeng Renault has inherent advantages in developing electric vehicles, because Renault is a leader in electric vehicles in Europe and even the world, which shows the importance of "fighting for your father".
From a series of product plans, it is not difficult to see that Dongfeng Renault's period of efforts in China has arrived, but any plan will be implemented. This has to talk about the Dongfeng Renault Wuhan factory, which was just completed this year. According to Xiaozhu, the production capacity of Dongfeng Renault's Wuhan factory will reach 150,000 vehicles, which means that Dongfeng Renault's primary goal in 2016 is to sell these 150,000 vehicles. But Dongfeng Renault's appetite is far more than this, and the long-term goal is to occupy 3% of the Chinese automobile market. As the saying goes, soldiers who do not want to be generals are not good soldiers. Although the Dongfeng Renault brand has been established for less than two years, it is certainly not difficult to base on this series of products and implement production.
Accumulate to make a lot of money
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In 2014, as the youngest joint venture in the Chinese automobile market, Dongfeng Renault gradually improved its product strategy and introduced models that meet the diversified needs of Chinese consumers. At the same time, with the introduction of a series of business policies, it finally achieved a year-on-year increase of 26% with a sales volume of 33,425 units, setting a new annual sales high.
At the same time, Dongfeng Renault has also made great progress in factory construction, team integration, network expansion, etc. At the Goldenkou construction site, the first phase factory with an annual production capacity of 150,000 yuan is rising and officially completed this year. The first batch of mass-produced models successfully passed the TGA test, and the first domestic model will be launched on the market in the first half of 2016; outstanding talents from Renault headquarters, Renault China, Dongfeng Nissan, Dongfeng Group's various sectors and other companies in the industry have jointly formed a new Dongfeng Renault team with nearly 2,000 members; by the end of this year, Dongfeng Renault's dealers will reach 150; in this year's JD Power China's new car quality research report, Renault ranks second among mainstream car brands, which is also the best endorsement of Dongfeng Renault's high quality.
This series of data demonstrates Dongfeng Renault's ambition and strength. Although Korega has become famous before it was launched, it is destined to be a year for Dongfeng Renault to achieve great success.
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