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Previous article Xiaoyu proposed three points to note when planning a first-stage offline event, including setting a clear theme, event budget and event time. In this article, Xiaoyu continues to share with you this topic. If you plan a short video offline event, what aspects should you pay attention to.
1, event location
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The location is also divided into two parts, one is the physical location and the other is the venue layout . The physical location mentioned here is the address of the venue, which mainly considers the convenience of transportation, and secondly considers the brand of the venue, such as Tencent Maker Plaza and Toutiao Creator Center. They themselves have factors such as the Internet and short videos. Whether it is the perception of participants or the brand initiated by the event, there are extra points. The venue should be arranged according to the number of people present and the event links. Do not strive to maximize the venue and avoid excessive waste.
2, event characters
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characters include three parties, guests, participants, and organizers . Guests should make an appointment in advance to avoid the risk of emergencies. The registration channels for participants should be booked in advance. What needs to be considered is the identity of the participants and the more convenient registration methods that are more suitable, and the number of people is reasonably estimated. The organizer mainly involves the issue of work assignment, especially the details, and emergency situations must be considered carefully, and responsibilities must be assigned to others.
3, active material
Materials requirements vary. I will share what materials we use need to pay attention to. Always remember to hold an offline event. is the biggest opportunity for a brand to showcase , so remember to let everyone see the brand logo everywhere. The PPT should be added with logo to reveal, the microphone should be added with logo to reveal, and the organizer's clothing should be unified.
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The second is the details you pay attention to when preparing some materials, such as: do not add special effects to PPT, otherwise there may be adaptation problems; Yilubao try to do it in the same house to avoid quality problems; list of participants, sign in at the scene; group photo of event banners, sharing process and video recording, and interview sessions at the end of the event are all very important, and can also be used as an excellent material for summarizing this event and previewing the next event; souvenirs, although called souvenirs, you must understand in your heart, there is only one purpose, which is to help you promote...
's successful offline activities are of great help to the short video team, whether it is direct effect or brand building. 0,000 Hetianyi will hold press conferences when there is a new column, and will hold fan meetings across the country from time to time. We may not be that large in scale, but it is still necessary to do it. Even if there are only three or five people eating and singing K, it is good to know why users like your column, what are their favorite points, and what need improvements to make the column last and lively. I have seen too many excellent teams and excellent works fall down because they are not down-to-earth. I hope everyone can stick to it and move forward firmly and let us reach the peak of the short video industry together!
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