"Buy, buy, buy" is fun, and "sell, sell, sell" is also unstoppable.
On May 18, Alibaba announced that it will "merge similar items" to its idle trading platform "Xianyu" and the online auction platform "auction" business will "merge similar items" to form "Xianyu × Auction".
Alibaba Group CTO Zhang Jianfeng said that as two fast-growing businesses under Alibaba Group, "Xianyu" and "auction" have deep community genes for sharing economy and strong interaction. After the two react, the largest sharing economy platform in China will be born, and various sharing economy business forms including Xianyu auction, Xianyu second-hand transaction, and Xianyu second-hand cars.
In addition, the increasingly mature basic tools, such as Taobao accounts, Sesame Credit, Alipay, etc., have also paved the way for Xianyu's rise. The merger of
Xianyu and auction can be said to be an important event in the process of domestic consumption upgrading:
Taobao was born in 2003. At that time, the total consumption of retail products in China was only 5 trillion RMB, which means that the goods that can be circulated in consumers are not good at it;
. In In May 2016, at the beginning of , according to the financial report released by Alibaba alone, Alibaba's platform sales in fiscal year 2016 exceeded 3 trillion .
In the Internet era, auctions can cross the boundaries of time and geography, gather the most participants, and achieve the "value maximization" of the items being photographed. Let Xianyu Community fully introduce the auction model, which means that the era of national auctions that "everyone can participate" has arrived.
The current Xianyu, Taobao 10 years ago?
According to Bang Ge, the earliest name of "Xianyu" was "Quhuan", which was originally associated with Taobao's "Taobao Second-hand" product. But at that time, "Quhuan" had not found its position, and it was more of an e-commerce model similar to Taobao;
After Alibaba fully launched its wireless strategy, "Quhuan" had a new development opportunity: 's second-hand Taobao business based on the PC maintained its existing development, without major product changes, and focused on developing mobile clients.
June 28, 2014 , Alibaba released a mobile-based idle item community named "Xianyu". In the more than a year since its establishment, Xianyu has completed the growth of million users to , and has quickly formed a unique mobile community community and item trading market.
Last year, since Xianyu launched the "fish pond" based on geographical location or similar interests in the community, there have been more than 4 .17 million html fish ponds in various places and various types of interest. Fish ponds are becoming the basic organization that promotes the active cycle of Xianyu. According to the "2016 Sharing Economic Development Report" of the First Financial Business Data Center, idle trading groups have a very positive intention to interact, and Xianyu users have an average daily interaction of up to 12 times .
Xianyu
On March 26, Xianyu launched the "Hundred Cities and Thousand Collections" campaign: In the next year, 31,000 markets will be held in 100 cities with the highest transaction density, and will invest 3.1 billion RMB in advance for the development of Xianyu fish ponds, focusing on the development of "fish ponds" in various cities, so that they can become the "driven stronghold" of the sharing economy. In the future, Xianyu will also do these three things:
first , establish the main owner of the fish pond, let more pond owners participate in Xianyu, participate in the management of the fish pond, and establish a fish pond autonomous system.
2, invest in marketing and promote Xianyu and fish ponds, so that the development of markets and other work is more meaningful.
3, start more projects of Xianyu Market.
"Hundred Cities and Thousands of Collections" plan has so far, 170,000 fish ponds have appeared across the country. In addition, Xianyu is also promoting interest fish ponds, such as drone fish ponds, camera fish ponds, LEGO fish ponds, etc.
, while Alibaba's auction business was launched in 2012. The items on the platform include celebrities, judicial assets, equity of listed companies, overseas islands, Italian castles, etc. The most famous auction case is the recent "papi Jiang Auction". Papi Jiang's auction uses the new gameplay of "watching while watching" and has won high popularity and praise.
papi Jiang auctions
According to Bang Ge, Xianyu has now begun to adopt the invitation system to try to target "mass auction" for some individual certified users. After the rules are further improved, the platform will gradually open up to allow more and more users to participate, allowing consumers to fully experience the more fun of "mass auction".
Why is Alibaba pursuing the sharing economy?
This year, , Jack Ma mentioned on the Yabuli Forum that "Ali will be a community in the future, and what the community does is to share."
Based on this idea, the merger of "Xianyu" and "auction" will form: community + auction + transaction = sharing economy community platform.
It is understood that in the future, the Xianyu product matrix will also use the community platform model, which includes Xianyu auction, Xianyu second-hand transaction, Xianyu second-hand cars, and more innovative models, and with the help of incremental network effects, a matrix of the sharing economy will be formed.
Customs asset auction, used car auction, celebrity auction
Currently, Taobao and Tmall have explored most of the new e-commerce markets, making their market ceilings obvious. During the operation of Taobao and Tmall, Alibaba found that consumers had a large amount of demand to deal with their idle and wrong products, which was also an opportunity for "Xianyu".
In fact, the circulation of new products and idle products is very different, and there is even a conflict between the two, which also leads to Xianyu's operational thinking being community-based, not e-commerce:
New product sales have strong e-commerce attributes, and the operation of e-commerce follows the "28 Rules": sellers pursue sales efficiency in the process of selling things, so most of the products appearing on e-commerce platforms are "standardized and explosive."
is different from professional sellers. Most individuals are "unprofessional" when transferring idle items. They do not know how to market themselves, nor do they care about the efficiency of idle items.
Bongge believes that Xianyu and auction naturally have the genes of grassroots communities and sharing economy. Once combined, it is expected to completely open up the links between massive users, mobile community communities and commodity transactions, forming a huge sharing economy effect.
At present, the market size of China's sharing economy is about 1956 billion , and the number of people participating in providing services in this field is about 50 million , accounting for about 5.5% of the total working population. It is conservatively estimated that the total number of people participating in sharing economy activities has exceeded 5 billion .
in the next five years, the annual average growth rate of the sharing economy will be around 40% . By 2020, the proportion of market size in GDP will reach 10% or more;
in the next ten years, is expected to appear in China's sharing economy field 5~10 giant platform companies.
Overseas, there are already "unicorns" in the idle market and sharing economy:
March 2016 , Japanese C2C idle trading platform Mercari announced the news of the D round of financing of US$75 million . In the three years since the product was launched, the total download volume has exceeded 32 million times , and the valuation has exceeded 1 billion US dollars.
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