On Kuaishou, in a video titled "The Police Station on Horseback", on the empty plateau, police officers braved the danger of landslides and walked along the mountain roads in the mountains and ridges, protecting the peace of the area, moving netizens.

After Weibo and WeChat, it has become a trend for government accounts to enter Kuaishou. On Kuaishou, in a video titled "The Police Station on Horseback", on the empty plateau, police officers braved the danger of landslides and walked along the mountain roads in the mountains and ridges, protecting the peace of the area, moving netizens. The video has received 51.25 million clicks and received 3.04 million likes from netizens.

According to reports, this work comes from one of the most popular government affairs "Internet celebrities" on Kuaishou, the official account of Kuaishou of the Central Political and Legal Affairs Commission " China Chang'an Network ". After entering Kuaishou in March this year, it is not uncommon for its work to hit 50 to 60 million. At the beginning of its entry, "China Chang'an.com" released a short film "Awesome Police Dog" about the growth process of police dogs, showing the image of police dogs being smart, cool and cute. The video currently has 67.9 million views and 5.9 million likes.

So far, "China Chang'an Network" has released a total of 293 videos, received 1.5 billion clicks, 53.6 million likes, 548,000 comments, and 1.15 million fans. At present, dozens of government agencies and media agencies are entering Kuaishou every month.

Government Affairs Kuaishou account always triggers phenomenal onlookers and watches

Kuaishou, and is very enthusiastic about government affairs account reporting. On the afternoon of the International Drug Control Day on June 26, the official account of Beijing Public Security Bureau " Ping An Beijing " was settled on the Kuaishou short video platform, and the first Kuaishou video work was released, showing the capital police's mission execution and daily training scenes. So far, this work has received 41 million clicks and received 1.33 million likes from netizens.

htmlOn the afternoon of August 24, Xinhua News Agency official Kuaishou account "No. 57" settled in and released the first work. In just a few days, this work has received 18 million clicks and 570,000 netizens liked it.

Nowadays, many government affairs accounts have been promoted to Kuaishou's super "Internet celebrity". There are already many million-level government affairs accounts on Kuaishou. In addition to China Chang'an.com, many government affairs accounts such as Xinhua News Agency live news and CCTV Finance have exceeded one million fans, while government affairs accounts such as the Health Commission, the State-owned Assets Supervision and Administration Commission, Ping An Beijing, and the Central Committee of the Communist Youth League all gained hundreds of thousands of fans shortly after they were opened.

play short videos, and the old government affairs officials are also 666

on Kuaishou. Many government affairs accounts have changed their previous serious image and have played with you guys. In terms of video materials, government accounts themselves have unique advantages, including some exclusive insiders.

Beijing Youth League Committee specially created a super editorial department - "Beijing Communist Youth League New Media Central Kitchen". This "central kitchen" has a dedicated recording studio and audio and video production team, and will create and produce video programs in combination with major events or anniversary. No wonder, these government affairs accounts have become the "loves" of Kuaishou's veterans.

urban marketing, Kuaishou has become the new base

At the same time, Kuaishou has also attracted some local governments to settle in. Many local governments regard Kuaishou as a new channel to drive local tourism and economy.

On July 26, a scenic video from the Kuaishou account "Zhangjiajie Travel" had a playback volume of over 13 million, and it took only three hours. "Zhangjiajie Tourism" is a Kuaishou account opened by the Zhangjiajie Municipal Tourism and Foreign Affairs and Overseas Chinese Affairs Commission (hereinafter referred to as the "Travel Foreign Affairs Commission") on July 25.

As the filming location of the 86 version of " Journey to the West ", the movies "Avatar" and "Monster Hunt", Zhangjiajie is known as "Three Thousands of Peaks and Eight Hundreds of Waters". In the travel video released by "Zhangjiajie Tourism", there are peerless natural wonders such as the majestic quartz sandstone peak forest, "China's most beautiful tourist cave" Huanglong Cave , various Xiangxi special foods that stimulate the taste buds, unique Tujia performances, and trembling stunt performances such as Tianmenshan wing suit flight, stone pillar rock climbing.

Many netizens said that they did not expect that in addition to Tianmen Mountain and Wulinyuan, Zhangjiajie still had such a wonderful side that had not been discovered. They commented, "Will there really be gods here?" "If you have the chance, you must come to Zhangjiajie."

As a strategic partner, in the future, Kuaishou will also build a platform for Zhangjiajie that can show a more complete urban form, pay more attention to the spiritual outlook of local people, and promote the upgrading of the overall tourism strategy.

In addition to Zhangjiajie, Kuaishou has also joined hands with the Youth League Committee, Tourism Development Committee and other departments of Inner Mongolia Xilingol League, and launched a short video collection, calling on users to record the Beautiful Xi League. The latest data shows that the "Discover Xilingol" special page has received active participation from netizens, with a total of 180 million participations, 3,382 works and 6.75 million likes.

Search for "Xilingol" on Kuaishou can find that various government departments of the Xi League, such as the Xi League Youth League Committee, the Tourism Development Committee, the Poverty Alleviation Office and other government agencies, enterprises and institutions have set up official accounts to settle in Kuaishou and established a platform matrix. Unlike the more vivid and interesting life records among the people, these official accounts show the beauty of Ximeng from another perspective. Under the aerial photography drone, the beauty of Ximeng’s four seasons is unobstructed, and netizens commented: “What a beautiful prairie!” “I want to go there!”…

The advantage of local governments entering Kuaishou is that Kuaishou has a deep user base across the country and in the local area. Data shows that Zhangjiajie currently has 450,000 Kuaishou users, accounting for more than one-quarter of the local population. Xilingol has 343,000 Kuaishou users, accounting for 1/3 of the total local population, of which nearly 200,000 daily active users. They are all veritable "City of Kuaishou"!

Evolution history of government affairs account: On stage 4.0, Kuaishou

comments pointed out that government affairs account has undergone several rounds of evolution. The 1.0 stage is represented by a government website published in one-way; the 2.0 stage is represented by Weibo and WeChat, which is relatively dependent on the number of fans; the 3.0 stage is represented by an intelligent distribution client, which relies on content and social networking, and you need to achieve a top account to achieve obvious results. Nowadays, Kuaishou government affairs account may represent the 4.0 stage of government affairs account.

relies on Kuaishou's artificial intelligence distribution, which is more intuitive and more touching video expressions, and has a more socially interactive page layout. Government affairs communication can now achieve more accurate, vivid and in-depth effects.

The spatial distribution of Kuaishou users is very similar to the distribution of Internet users in China. From first-tier cities to sixth-tier cities, from cities to rural areas, there are Kuaishou users distribution. In Beijing alone, more than 3 million people open Kuaishou every day. The wide distribution of users can ensure that government information is transmitted to all corners and classes in China.

The government affairs account has also been very diverse on Kuaishou. For example, the Kuaishou account "State-owned Assets Supervision and Administration Commission's Kuaishou account "State-owned Assets Xinxin" jointly launched a short video collection activity with Kuaishou on August 1, and collected short video works reflecting labor skills, work scenarios, and happy life from state-owned enterprises and workers from all walks of life. In just two weeks, this event has received 150 million participations, and related works have received 3.194 million likes.

Kuaishou is opening up a new position to spread positive energy while "recording the world and recording you".

Some media comments also pointed out: "Kuaishou has rewritten a new way to convey positive energy, and it is currently the bonus period for government accounts to enter Kuaishou."