China Transparent Factory Selection
The eighth year of visiting Weiquan
This morning, the "2022 (9th) China Transparent Factory" selection activity invited 15 parent-child families, with more than 40 parents and children holding hands and walking into Hangzhou Weiquan Food Co., Ltd. located in Qiantang District, Hangzhou. Enter the Weiquan brand experience hall like the "fairy tale palace", visit the fully transparent production workshop of Weiquan Food , tastes Weiquan's "six star products" and experience Weiquan's unique corporate culture.
As a carefully crafted brand charity event - China Transparent Factory Selection, Weiquan has participated in this event for the eighth consecutive year. This year's event is co-organized by Hangzhou Daily Newspaper Group , Hangzhou Market Supervision Administration , and Hangzhou Consumer Rights Protection Committee, and hosted by Daily Business News and Hangzhou Business National Council. The theme of is "Creating a transparent consumption environment and helping common prosperity".
At 8:45 in the morning, after the visitors gathered in the Hangzhou Daily Building, they took a bus to the Weiquan Hangzhou factory in Qiantang District, Hangzhou. Due to the impact of the epidemic in the first half of this year, the children's willingness to go out has been reduced, and extracurricular practical activities have also been reduced. So with such an opportunity, I am very enthusiastic about signing up and participating, and I am also laughing and excited along the way. Before getting off the bus and entering the factory, Weiquan's staff first took the temperature of each visitor, checked the nucleic acid report and itinerary card to ensure that they comply with the epidemic prevention standards before entering.
Weiquan Brand Experience Hall
Teach children beverage production knowledge with small games
Hangzhou Weiquan has specially opened up nearly 1,500 square meters of space in the factory area for visiting and experience in interaction with consumers.
The first stop for consumers is the Weiquan Brand Experience Hall. When you enter the factory, you can see this cylindrical building. Its styling design is inspired by the bottle cap of Weiquan active lactic acid bacteria drinks. The building is all white, and the surrounding corridors look like a pull ring on a bottle cap. Herringbone-shaped plaques are placed on the first floor of the
brand hall for visitors to take photos. It is printed with six star products that are very familiar to consumers, including Daily C, Yogurt, lactic acid bacteria , Benason and Fresh Milk without adjustments.
Brand Pavilion is a circular small theater on the second floor, which is the briefing hall. The guide presented the visitors with Weiquan’s “Six Star Products” and this year’s new products for trial drinks. More than ten nameplates hanging around the wall record the honors received by Weiquan products and also demonstrate the company's reputation among consumers.
According to Zhang Yang, director of Weiquan Brand Experience Hall, the brand museum has received visits from more than 130 countries and regions, totaling about 200,000 visitors.
Then, the guide opened a unique "Weiquan Classroom" for the visitors. Through vivid explanations, the visitors gave a rough understanding of Weiquan's corporate culture, dairy knowledge, life science popularization, etc. This allows consumers to have a general understanding of Weiquan's corporate development history, product line, and corporate culture. Before class at
, children and parents were asked to interact with each other with their parents and play a small game of making cow models.
zero-distance contact fully automatic production line
lecitizens and enjoy the mature quality control system
Then, consumers came to the core area of Hangzhou Weiquan Co., Ltd. - the production plant.
This is a 4-storey rectangular building. In order to allow visitors to visit the production process "zero distance", the visiting walkway is mounted on the production line, forming 1.5 and 2.5 floors, allowing consumers to overlook the entire production process.
When consumers entered this corridor, they were shocked by the scene in front of them: there was no dimness, noise and engine oil smell in traditional factories. Instead, they were replaced by 's spotless ground, colorful cartoon wall paintings, and transparent lights, making people feel like they have come to a vibrant fairy tale world.
Since the visitors are usually mainly children, Hangzhou Weiquan designed the interior into a green, healthy and fresh style, and incorporated vivid and lively elements full of childlike fun, just like a "fairy tale palace", which makes the cold workshop full of warmth.
Through the fully transparent tempered glass on the side of the visiting corridor, consumers can see 20 production lines in the fully enclosed workshop running quietly. These production lines are very automated. In the workshop of tens of thousands of square meters, only few workers wearing white coats and masks are busy. can produce more than 1,000 tons of various beverages every day and are transported to stores and convenience stores across the country.
along the visiting corridor, consumers can see the "six star products" of various production links and various large equipment such as sterilizer , finished product tank, flesh cooking room, packaging area, filling room, process laboratory. The huge tanks with silver light shining in the positive pressure filling area attracted everyone's attention. The guide said that the equipment has very strict requirements on cleaning when filling dairy products. The entire room must reach a level of 10,000 cleaning, and the filling machine can reach a level of 100 cleaning. is here, and the empty cup is constantly added to the cup column. The cup is automatically lowered. The equipment removes foreign matter on the cup and irradiates it with ultraviolet lamp before it can reach the milk tank through the conveyor belt, fill it, and finally seal the film.
At the end of the visiting corridor is an honor showroom, which contains honorary awards that Wei Quan, including the "China Transparent Factory", has won in the 21 years since entering the mainland Chinese market. These brilliant trophy certificates and medals fully demonstrate the market reputation of this brand beverage company.
Special open physical and chemical laboratory
"Decrypted" Weiquan quality production
In this "China Transparent Factory" selection activity, Weiquan also specially opened the physical and chemical laboratory for visitors to experience.
According to Gao Fengmei, head of the inspection and analysis group of the Product Insurance Department of Hangzhou Weiquan Food Co., Ltd., , , Hangzhou Weiquan Inspection and Analysis Center passed the CNAS National Laboratory recognition in 2015. The laboratory is divided into two parts: physical, chemical and microbial. It mainly conducts inspection and acceptance of raw and auxiliary materials and factory inspection of finished products. In addition to ensuring that the relevant national standards and requirements are met, a risk plan is also formulated every year to conduct risk project testing of raw and auxiliary materials and finished products. The
Inspection and Analysis Center has now received a total of 82 projects approved by CNAS, including 3 microbials, 8 nutrients, 6 metal elements, 24 additives, 1 toxin, and 40 drug residues. The testing process and results of these projects have been recognized by national CNAS experts and have been mutually recognized by ILAC international authoritative laboratories. Ensure that the products on the market are safe and reliable.
The half-day happy visit ended soon, and each visitor also received a small gift from Wei Quan. Parents and children participating in the event said that this activity is very meaningful, not only giving children good social practice opportunities, but also being able to understand consumption by visiting transparent factories and witnessing the source of food and beverage production with one's own eyes.
Business Daily reporter: Wang Qi Wang Ran Jiang Xiaowei
Duty editor: Chen Min
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