You don’t have to watch the social media hot search list, or you don’t have to care about the news that your new album sales exceed 100 million in half an hour. Just click on your weekly hot song list and be confident. At least one of the first three songs is Jay Chou.

How popular is Jay Chou recently? You don’t have to watch the social media hot search list, or you don’t have to care about the news that your new album sales exceed 100 million in half an hour. Just click on your weekly hot song list and be confident. At least one of the first three songs is Jay Chou. Compared with

20 years ago, Jay Chou's influence is even greater. Among them, in addition to the post-80s and post-90s who grew up with Jay Chou, there are also many post-70s, post-00s and even post-10s who have grown up with Jay Chou, and the coverage of age and generation has reached an astonishing level. seems to have a "Jay Chou complex" in their hearts for every generation.

Jay Chou did not treat these fans unfairly. A few days before Kuaishou live broadcast, Jay Chou first released a special short video. He played the chorus of "The Greatest Work" on the piano, invited everyone to sing new songs together, and personally displayed and commented on several excellent homework on the day of the live broadcast. For this chorus homework, Kuaishou Laotie took it very seriously, from the Chinese version to the Spanish version, from the first glance, the post-80s and post-90s who grew up, and then to the generation that just started to get into the trap, it can even be said that the Eight Immortals cross the sea, each showing their magical powers.

Finally, the cumulative number of viewers of this live broadcast exceeded 110 million, the highest number of online users exceeded 6.54 million, and the total number of interactions exceeded 450 million. It can be said that Jay Chou started a grand ceremony with his own strength. As early as the day the album "The Greatest Works" was released, Fang Wenshan was invited to join and start Kuaishou live broadcast. Lang Lang , Zheng Kai , Zhang Xinyi , Liu Genghong also appeared in Jay Chou's Kuaishou comment section one after another. Even "Brother Shuan Q" teacher Liu and manual Geng also came to help, which was really "dream linkage". In recent days, Jay Chou’s new album of , has been repeatedly "breaking the circle", and his relationship with his fans is getting closer and closer, becoming a phenomenal discussion - however, this kind of grand scene of "everyone celebrates the whole world" was simply unimaginable more than ten years ago.

Jay Chou, it was so hard to see you once

In November 2000, Jay Chou released his first record "Jay". This young man, who was crazyly sought after by teenagers and also called "I can't hear clearly what he is singing" by his parents, officially embarked on his journey in the Chinese pop music scene.

2001 Golden Melody Award, "Fantasy" won five major awards; in July 2003, " In the Name of Father " premiered simultaneously on radio stations across Asia, with 800 million listeners. In the same year, it was named "New King of Asian Pop Music" by Time magazine; from 2000 to 2010, Jay Chou not only maintained the release speed of an album every year, but also held more than 130 tour concerts, filmed movies, made soundtracks, and won countless music and other major awards.

Jay Chou was very attentive to every stage, and always made the audience look forward to

At that time, the development of film, television and song was a must for an artist. As a superstar born in the "pre-traffic era" and at the end of the traditional recording era, although Jay Chou's works seem rebellious, he still imitates the development trajectory of his predecessors and expands his influence through the packaging of record companies. This also led to the fact that most people at that time only heard the sound and did not see him - they could only find his shadow from tapes, CDs, music magazines and movie clips, and even dared not think about the concert.

It was not until the rise of the Internet that all this ushered in a change. The amount of traffic replaced the sales of the album and became an important criterion for measuring the success of an artist. It ended the traditional record industry gameplay and then created a new group of stars with considerable topics - to some extent, this is also the biggest gap between the post-80s, post-90s and the listeners of Generation Z.

Jay Chou's "Simple Love" mv picture. He was once synonymous with the youth of many people

As a person who cannot be avoided in the Chinese pop music scene, Jay Chou's influence will not and should not only be stopped by one or two generations. So in 2020, when Jay Chou announced the opening of his first and only Chinese social platform account @官网 on Kuaishou, it also started his transformation from a popular symbol of one generation to a classic in the hearts of each generation.

Men who use Kuaishou as a "circle of friends"

@Class Zhou Kuaishou is not a short video account, but a "circle of friends" with 40 million friends. He always pokes out another side of his life: there are mojito, photos of himself who practice basketball after he himself, Jeremy Lin, and Jeremy Lin, 4, and exclusive selfies and lottery videos. These life records, like flow accounts, have become his traffic passwords in this era.

This time, the new album of "The Greatest Work" was released. Jay Chou was the first to release a preheating video of the new album on Kuaishou and announced its business. This exclusive short video content posted by Jay Chou himself on Kuaishou is not only loved by everyone on Kuaishou site, but the video likes first exceeded one million, and then the number of views exceeded one million. The topicals generated by short video content have also directly ranked first in the Weibo hot search list and the entertainment list.

Jay Chou released the album "The Greatest Work" on July 14

A few days later, Jay Chou's exclusive content on Kuaishou was released one after another. He left everyone with "chorus homework", hoping that all walks of life will sing new songs with him, and the number of views will exceed 220 million in 24 hours; he also launched the exclusive live broadcast at the invitation of the "Wish Live" of Kuaishou Laotie, with the live broadcast reservation being launched for 5 days, and the number of people making reservations for live broadcasts exceeds 6.66 million. This number broke the record of reservations for single-person live broadcasts in Kuaishou. As of the start of the live broadcast, the total number of appointments has reached 10.53 million.

This process not only reflects the call for Jay Chou to release an exclusive video for Kuaishou Laotie, but also gives rise to many people participating in the release of the new album of "The Greatest Work". The two complement each other and jointly achieved this record-breaking live broadcast. Kuaishou website also launched a series of Jay Chou-related creative materials, such as Jay Chou's magical expressions, MV style templates, and limited avatar pendants for classmate Zhou, to encourage Kuaishou's old friends to create second creations. On the day of the live broadcast of

, Jay Chou first drew a pie for Kuaishou Lao Tie: "I hope to release an album every year. If it doesn't work, then a single." Later, he added: "I'd better take back my words. I can't say too early. The new song should be enough to block a few years."

Jay Chou live broadcast

on Kuaishou live. Jay Chou and violinist Chen Rui jointly brought the live version of "The Greatest Work", and did not forget his agreement and personally corrected the chorus homework sent by Kuaishou Lao Tie. In addition, he also released the behind-the-scenes highlights of the first "Journey to the Week 2" and officially announced the important news: this summer, the exclusive online "Brother" friend meeting will be held on Kuaishou. At present, the "Brother" friend meeting reservation channel has been simultaneously opened in the Kuaishou site, and the interface has opened the collector's version tickets, the chances of Jay Jay , fan medals and other gameplay. Everyone can get electronic tickets as long as they complete the corresponding reservation task, and get a randomly generated unique numbered seat in areas full of Jay Chou's style, such as the blue and white porcelain area, the Blue Storm area, and the Big Ben area, which are full of Jay Chou's style - instantly filling everyone's expectations.

Jay Chou’s online "Brother" friend’s club reservation interface

is different from the album released more than ten years ago. Nowadays, everyone can not only listen to music, but also sing with artists, in the same frame, and shoot their own creative MVs, which can also become part of "The Greatest Work".

Jay Chou interacted with fans on Kuaishou

At this moment, Jay Chou's self-action and Kuaishou's national attributes realized some kind of synchronous frequency. The in-depth cooperation between the two has inspired more people's desire to express and participate, and has also broken through Jay Chou's influence through generations, time and class, becoming a superstar across the traditional record industry and traffic era.

The greatest work is not only here

Jay Chou's popularity began with music, but also more than music. The 15 Golden Melody Awards and 51 Golden Melody Awards nominations, and nearly 300 world tours have made him achieve the last glory of the traditional recording era. The number of reservations exceeded 10.53 million, and the number of live viewers exceeded 100 million has made him a monument to the current Chinese pop music scene.

Just as Jay Chou chose to use "The Greatest Work" as the name of this new album this time, his popularity is not limited to music, but appears where his name is. Because of Jay Chou’s three words, people are willing to sing new songs with him, stay in front of the mobile phone screen and wait for the live broadcast, watch him interact with many stars, and talk about the stories behind the creation - this is also one of the many definitions of greatness.

Jay Chou’s music has become one of the classic representatives of the Chinese music scene

Whether twenty years ago or now, Jay Chou can always find the path that suits him the most. Even though he is in the fast-paced traffic era and is no longer the former teenager of wind chasing, the record-breaking live broadcast achieved by Jay Chou and Kuaishou still proves his influence and still reflects his unshakable position in the hearts of generations.

For most people, listening to Jay Chou is no longer just listening to music, but more like following a certain habit from childhood to adulthood. From 2001 to the present, Jay Chou's music still maintains a unique style, and also integrates personal thoughts and attitudes into it. To a certain extent, Jay Chou is an irreplaceable existence. He seems to have been with us until now that childhood that he cannot go back to.

As a national idol, Jay Chou’s cooperation with Kuaishou will continue. Provide closer communication and interaction for the loyal fans who have followed him and the younger generation who have just met him. Just as the sense of ceremony reflected by the record-breaking data before and after this live broadcast, Kuaishou invited Jay Chou to provide countless people with a ceremony that lasted for several days, which will also bring them far more than musical satisfaction.

Planning丨 Tri-link.CREATIVE

Supervisory丨 Shen Yichao

WeChat editing丨 Wang Haotian

Author丨 Wang Tietuo

Author丨 Wang Tietuo

Author丨 Wang Tietuo

Hotou

design and layout丨 Gao Xuqin

Image source丨 Kuaishou, Internet

*The copyright of the article belongs to " Sanlian Life Weekly "

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