Recently, Netflix purchased the Oriental Fantasy Love Fairy Tale " Lotus " produced by Star Gravity. This year's hit drama was launched in many countries and regions around the world. After it was launched on August 7, "The Legend of the Condor Heroes" quickly became the fastest drama in iQiyi with a popularity of 10,000 in 2022. As of now, iQiyi's popularity has exceeded 10,500, becoming the top two hottest dramas in all episodes in iQiyi's history in many years. In the tide of cultural outlook, "Clan Lan Jue" is an oriental fantasy love fairy tale. With its younger expression and clever integration of traditional cultural heritage, it has caused a frenzy of watching dramas among overseas users.
Netflix bought the copyright of the popular drama "Clan Lan Jue". Star Gravity uses film and television as a carrier to go out to sea to show the charm of traditional culture.
"Clan Lan Jue" tells the romantic love story between the soft and cute fairy little orchid and the arrogant Yue Zun Dongfang Qingcang. It is understood that Netflix purchased the overseas copyright of the series and will be released simultaneously around the world. Previously, the drama has been launched on iQiyi Overseas Station, ranking first in the world in 2022, and has become a hit overseas drama in Southeast Asia, Japan and South Korea. Many overseas video platforms are competing to report on the series. In the barrage of "The Legend of the Condor Heroes" of iQiyi's overseas site, overseas audiences are "the king of memes", and netizens are hotly discussed that they continue to enter the trend of multiple countries. The Oriental Fantasy of Star Gravity has successfully gone out to sea, and "The Legend of the Condor Heroes" uses film and television as a carrier to show the profound charm of traditional culture.
As an oriental fantasy love fairy tale, "Clan Lan Jue" incorporates a variety of traditional cultural elements. This time Netflix purchased "Clan Lan Jue", and Stellar Gravity took the opportunity of overseas broadcasting to allow more overseas audiences to understand Chinese traditional culture. The play combines the intangible cultural heritage elements in traditional culture with the production and , and displays the intangible cultural heritage elements to the audience through the dissemination of images, so that they can understand and become interested in traditional culture. The key element of the play is the orchid handkerchief. The national intangible cultural heritage, the Su embroidery is used, and the traditional craftsmanship fan is used that symbolizes auspicious reunion in the wedding scene. Others, such as the lacquer painting brocade box, the summer cloth made of hand-woven fabric, and the hair accessories and velvet flowers made of natural silk and copper wire as raw materials are all cleverly embedded in the drama "costume and props". The use of intangible cultural heritage by "Canglan Jue" can not only present the oriental fantasy settings of "Canglan Jue" in multiple dimensions, but also spread Chinese traditional culture, which is a reflection of cultural confidence. The drama going overseas can present high-quality dramas with traditional culture to a wider audience, which is a good opportunity to promote Chinese culture. Wang Yixu, founder and CEO of Star Gravity, once stated that as a new generation of content creators, it is one of our responsibilities to help spread Chinese traditional culture.
Star gravity sails are vigorously exploring multi-category IP operation model
Since its establishment, IP going out to sea is one of the strategies for the continuous layout of stellar gravity. This time, "The Legend of the Clans" was launched on Netflix. Before it was released overseas, Stellar Gravity had experienced many IPs going overseas. Works such as "Handle of Lingjian Mountain" that have successfully gone overseas have been drawn from the historical treasure house of traditional culture. Bringing oriental elements that Chinese young people like overseas is an important goal of stellar gravity. According to reports, under the layout of the stellar gravity, combined with traditional culture, creates an oriental fantasy worldview, and "The Legend of the Condor Heroes" is the first work of the oriental fantasy worldview. Star gravity finds points that are highly consistent with traditional culture and works in each ancient costume work, inherits traditional culture through cultural creation, tells stories of oriental aesthetics, and conveys Chinese cultural confidence. The popular broadcast of "The Legend of the Condor Heroes" in many countries in Japan, South Korea and Southeast Asia has also effectively promoted traditional cultural elements to the world.
Star Gravity has always paid close attention to the aesthetic preferences and needs of young audiences, and creating the development and operation of multi-category IP is another important strategy. This time, Star Gravity once again made efforts to develop products in different categories such as "Cranaru" IP in dramas, comics, animations, etc. Among them, the "Clan Lan Jue" comic has been launched and has been serialized since January 1, 2021. It has been widely loved by readers for its excellent production and wonderful stories, and has been on the top 1 of many comic lists. The animation of the same name of "The Legend of the Condor Heroes" was also launched in July and is currently on the air.The drama "The Legend of the Condor Heroes" has been popular overseas, and has also attracted overseas audiences to pay attention and support for other categories of works under its IP. It is another successful move in the overseas strategy of Star Gravity Culture.
[Editor: Yang Fan]
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