This is the first 51st issue of the top 500 Chinese WeChat in the new list since September 2014.
Highlights of this issue:
" Lilac Doctor " surpassed "Ten Points Reading" with a slight advantage and ranked first in the top ten;
"Tiandi Internet of Things" has seen a 13% month-on-month increase, firmly ranking as the champion of the ratio;
has a new list of numbers and has become one of the commonly used links for "reading original texts";
has no 100,000 content on the list this month, and 9 of the TOP20 "Tiandi Internet of Things" are on the list.
March 13th WeChat upgraded the "citation" function. After the upgrade, it can support citing WeChat articles and external content, and when citing WeChat articles, it can directly jump to the original text. This measure not only respects the original copyright, but also opens a new entrance for citing content.
new list crawled and counted nearly 499,000 original content, and found that only 208 references to WeChat content. From the current perspective, the frequency of use of this function is still relatively low. Compared with the new list index of these users, it was found that accounts with new list indexes above 600 prefer to quote, and the cited content is mostly from the same account or similar content of the same type. In terms of citation habits, they are mostly cited in small quantities in a single article, and they mostly borrow accounts with higher content quality than their own.
Overview
In March 2019, the top 500 released 84,000 content in total, with a total of 3.26 billion views and 32.112 million views.
: public account individuals, 1 top 500 account has 1.2 times a day, 4.5 articles are published each time, each article has 46,493.3 reads (1.6% month-on-month decrease) and 511.9 reads (1.2% month-on-month increase), and an average of 1 read per 90.8 reads.
htmlOn March 15, the "Good Look" in the lower right corner was re-revised to "Watching", and the average number of single articles to watch this month continued to recover.There are three seats changing this month, the new members are "China Economic Network", "CCTV Finance" and "Baicaoyuan Bookstore". The operating indicators of "China Economic Net" have comprehensively improved in terms of quality and quantity, with the number of publications and readings rising by 31.7% and 23.5% month-on-month respectively, and the number of 100,000 plus articles increased by 46.4% month-on-month, ranking among the top ten for the first time.
"Lilac Doctor" has increased the volume of releases, with the number of releases and the number of releases increasing by 8.97% and 31.94% month-on-month respectively, surpassing "Ten Points Reading" and ranking first.
This month, the indicators continue to rise. In addition to the top ten, except for "Uncle Tongdao" (down 36.5% month-on-month), "Jianhao" (down 10.05% month-on-month) and "Hangzhou Transportation 918" (down 3.4% month-on-month) that declined on average, other public accounts have a certain increase, among which "Insight" has the largest increase, at 30.4%.
This month's top ten in the increase list, with two seats in education, health and enterprises each.
emotional account "Action DreamList" has increased by 2,536 times month-on-month, up 1,936 places. Since joining the new list in December 2018, the operating index has continued to rise, and has entered the top 500 for the first time this month.
"Teacher exam together", "Zhejiang Electric E-Home", "Zhonggong Education" and "E-Ya Xiaowei Tip" all joined the top 500 camp for the first time.
new list will include the above WeChat public account in a special sample research library to explore the specific reasons for its ranking increase and decline, as well as the authenticity of the data. (The strong return of blocked accounts often brings up tens of thousands of gains. This increase statistics have excluded this type of impact. Only the increase caused by the increase in the average number of readers of the account)
No public accounts have landed in the top 500 this month.
new list will include the airborne WeChat official account in a special sample research library to explore the specific reasons for its ranking increase and decline, as well as the authenticity of the data. (The airborne account refers to the accounts that did not appear in the entire sample of the previous issue. It is mainly new accounts. Accounts that have been stored in the database and have not been pushed last month may also enter the list.)
This month's top 500 threshold index is 880.5, up 7.4 points from February.
Lehuo account "Yi Feifan" is located at the top 500 threshold. It has been pushed 31 times this month, with 237 contents. The average number of readings for a single article is 14,322, the average number of readings for a single article is 108.3, and the new ranking index is 880.5. The public account with the median
is the emotional account "Youge". It has pushed 31 times this month, with 93 articles. The average number of readings and readings of a single article are 49,623 and 278.6 respectively, and the new list index is 905.4.
takes the median public account as the dividing line, and the density of the tail public account distribution is 3.8 times that of the head public account distribution, and the advantage of head gathering has slowed down.
This month, the five indicators of publishing times, number of posts, number of posts, number of views, number of original posts, number of original posts, number of indicators have all increased.
reading count list was reshuffled, all three of them had changed staff, "Lilac Doctor" significantly increased the release volume, with the reading count rising by 28.7%, replacing "News Night Voyage" and "Hangzhou Transportation 918" ranked second and third. The number of posts and number of original posts in
was replaced by the last place, respectively, "FM93 Voice of Traffic" replaced "Longshi News Online" and " Tencent NBA" replaced "News Night Voice".
release times and the number of people in the third list of the list has not been replaced. "Economic Daily" and "Tiandi Internet of Things" have been firmly winning the championship.
This month, a total of 7 seats in the entire "100,000+" camp, a decrease of 1 seat from the previous month, and is: "Ten Points Reading", "Have Books", "Leng Rabbit", "News Brother", "Big Big Cat", "Good Night Boy" and "Kobayashi".
Lehuo account "Kobayashi" was shortlisted for the top 500 four times, entering the entire "100,000+" camp for the first time.
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30 March 500 overall original ratio was 20.7%, with an average of about 20 statements per 100 content, an increase of 1.6 percentage points from February.
There is no 100% original account this month. The emotional account "Nao Nao Witch Shop" won the original ratio championship with a ratio of 97.98% of the original content, and "Yuzi Talks the Ball" dropped to runner-up. The threshold for the top ten originals of
is 83.54%, up 1.5 percentage points from February.
This month, a total of 468 top 500 accounts added links to reading original text to 33211 articles. The number of official accounts using the "Read original text" position increased by 23 compared with February, and the proportion of graphics and text usage remains unchanged. New faces appear in the top ten links of
"New List You Data". The three accounts "Tencent Entertainment", "Orange Entertainment" and "CSDN" have placed exclusive links for "Search within the Account" of the products under the New List You Data in 381 articles, and provide tweet search services for their respective official account access accounts.
This month, he is watching the top 10 accounts to change 2 people, replacing the enterprise "Henan Mobile" and cultural "Liuyi" for the enterprise "Zhe Electric E-Home" and the education "He Kevin Postgraduate Entrance Examination English".
emotional account "Tiandi Internet of Things" has won three consecutive good-looking proportion champions since it joined the new list in January 2019. This month, the average number of individual articles in the past is 23,270, an increase of 13% month-on-month, and the increase in viewing/reading has reached 9.47%, ranking first in the viewing proportion list.
This month, I didn't watch the content added by 100,000 yuan. On the 48th day of "Wang Sicong's Lost Voice" released on March 11, Panda Live declared bankruptcy: Your Comfort Zone is Killing You" takes Panda Live's bankruptcy as the introductory guide, telling everyone the truth that "life is endless and struggle is endless", comforting those who work hard and alerting those who waste their time, and gaining 79,338 in three days of posting.
Among the top 20 contents to watch this month, "Tiandi Internet of Things" received 9 articles, making it the most public account on the list. The related derivatives of the film and television drama "Everything is OK" have become popular content.
Classification performance
3 Top 500 categories are distributed in 21 categories that do not include the real estate market.This month, there are 5 categories of champions, namely, the People's Livelihood ("Hangzhou Transportation 918" replaces "News Night Voyage"), the Happy Life ("Visual Magazine" replaces "English Things"), the Humor ("Cold Rabbit" replaces "Cold Joke Selection"), the Emotion ("Uncle Tongdao" replaces "Kava Microcard"), and the Sports and Entertainment ("Sina Entertainment" replaces "Daily Music").
Sports and Entertainment (73), Emotion (70), Culture (69), People's Livelihood (50), and Fashion (42) are the categories with the most seats in the top 500 in March, and the above five categories account for 60.8% of the top 500 seats. The fashion category added 9 seats and was promoted to the last place in the top five. The ratio of
information and life account is 1:2.2, with 11 more employees in the information category this month, narrowing the gap compared with February.
Hot topic review
March Women's Day and Arbor Day are predictable regular festival hot topics; the convening of the Two Sessions has become the main theme of hot topics; "Everything is OK" ended, and the topical figure Su Daqiang caused heated discussions; the "May Day" holiday arrangement was adjusted to 4 days; Hunan Expressway bus caught fire, Jiangsu Yancheng Chemical Factory explosion and other incidents touched the hearts of the people of the whole country; Panda Live founded by Wang Sicong went bankrupt, Ning Zetao's announcement of retirement, Zhao Liying's childbirth, etc. are also hot topics.
platform observation
For a long time, WeChat has taken many measures to protect originality. On March 13, 2019, WeChat made another article on the "citation" function, and the upgraded "citation" function supports citing WeChat articles and external content. When citing WeChat articles, the source of the citation (original author, official account, article title) is displayed. Click on the title of the article to jump directly to the original text. When citing external content, the source is optional and cannot be redirected. In addition, the new rules also require that the original text ratio be marked as larger than the ratio of cited text, and the cited part is not included in the original library.
It is worth noting that the rule setting for citing WeChat articles in the new "citation" function can be directly redirected to the original text, which can be said to truly realize the traceability of the citation source. In addition to standardizing citations and protecting originality, it also opens a new entrance for the source content.
New List selected 2019/03/13-2019/03/31. Original content was declared as a research sample in the entire sample, trying to explore the use of citations from WeChat articles (hereinafter referred to as WeChat article citations) in original content in the new "citation" function.
During the statistics period, a total of 172,558 original public accounts published 498,801 original content in the entire sample, of which 137 (accounting for 0.08%) original public accounts used a total of 208 WeChat article citations in its 174 (accounting for 0.04%) original content. That is to say, 8 out of every 10,000 original public accounts will add WeChat article citations to their tweets, and 4 out of every 10,000 original content will contain WeChat article citations. From this we can see that in the new "citation" function, the frequency of citations of WeChat articles is still very low.
Statistics on the distribution of the monthly new list index of these 137 accounts that have used WeChat articles cited in tweets found that compared with the monthly new list index distribution of the statistical sample accounts, the distribution of the former is significantly left-sided. The frequency of citations of the top accounts with a monthly new list index of more than 600 is higher in tweets. It may be explained to a certain extent that middle-head accounts have a stronger awareness of standard references.
. Then, statistics were conducted on the account categories that had been cited by WeChat articles in these 137 tweets and found that the digests accounted for the largest proportion, at 25%, followed by culture, wealth, technology and entrepreneurship. Therefore, , as a rhetorical method to improve expression effect, is indeed better in combination with scientific, cultural, financial and information styles.
Observe these 208 WeChat article citation records. There are 146 citations belonging to the same category in the new list official account classification, accounting for 70.2%, and 126 citations belonging to the same authentication subject (those who are the same account are also considered to be the same subject), accounting for 60.6%, and 124 citations belonging to the same account, accounting for 59.6%. It can be seen that most of the citations of WeChat articles are citations of homogeneous content, which is also very convenient for the same account or matrix to conduct internal traffic.
Further view 84 citation records of citations and cited people belong to different accounts, 81% of the citations are citations of large quotations (referring to the monthly new list index of the cited account being higher than the cited account), or it can reflect a textbook-style standardized citation scenario: use more influential opinions and expressions to express meaning, citation and reasoning.
Statistics of these 174 contents containing citations for WeChat articles found that the number of citations for WeChat articles with a single article is distributed from 1 to 5, of which the most citations are included in 1, 149 articles, accounting for 85.6%. It can be seen that most contents may use WeChat article citations as the finishing touch, but some contents need to be analyzed in detail in multiple citations to extend their opinions.
Since the new rules require that the proportion of original text must be greater than the proportion of cited texts before they can be marked original, and the research sample in this article happens to mark original content. Therefore, the proportion of citations in the content counted is not high, almost all below 30%, and the citations are concentrated between 1%-10%, accounting for 59%. That is, in nearly 60% of the content cited by WeChat articles, 1-10 characters are cited for every 100 words, and most of them are cited for smaller citations.
WeChat article citation function has been online for less than a month, and it seems that the usage is not high at present. In any case, WeChat’s original intention and vision for this revision are beautiful, and even a point of view can become an entrance. It has to be said that WeChat’s spirit of exploring the support mechanism for original content is indeed commendable. The new list will continue to observe the usage of WeChat article citations, and we also look forward to everyone unlocking more new ways of playing.
Sample Description:
WeChat public account samples: 756212
Monitoring range: March 1 to March 31, 2019
Deadline: April 3, 2019 12:00
This statistics obtained a total of 13725,515 (13.73 million) of graphic samples, and these graphic samples were obtained in total 21,901,448,614 (21.9 billion) of readings and 132,481,449 (130 million) of likes.
indicator description
core indicator:
New ranking index (NRI): comprehensive evaluation of objective indicators such as "release", "total readings", "highest", "headlines", "average", "likes", etc. are the ranking basis for the new list. For specific algorithms, please log in to the website (newrank.cn) to view them in "About Us".
Other indicators: Active ratio = Number of accounts that have been published/Total number of sample accounts
(active ratio is used to evaluate the active ratio of the account group within a certain period of time, which can effectively observe the proportion of zombie accounts in the group account)
General indicators: For easy understanding and comparison, the report mainly presents four indicators: number of publications, number of published articles, average number of single readings and average number of likes.
Please identify the top 500 Chinese WeChat list and annual list certified by newrank (newrank.cn).
Since September 2014, this is the 51st monthly report produced by the new list. Compared with the daily rankings of the Chinese WeChat public account influence rankings produced every day by the new list, the monthly list has the following two important unique characteristics:
and above have made the monthly and annual lists of the top 500 in China produced on the new list gain the most attention and attention from advertisers, agencies and investors, and have become one of the common pricing reference standards in the advertising and investment markets.
Congratulations to the top 500 in China selected in this issue.
Use "China's Top 500 WeChat Monthly Report" as the keyword search on the WeChat client to view previous reports.
Please move to the "newranklist" (newranklist) to view the detailed list of the top 500 WeChat in China in March 2019.
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