New energy vehicles are now blooming everywhere. Recently, SAIC MG launched its pure electric model - MG MULAN, MG Mulan. This is a compact two-box sedan with a body size of only 4287x1836x1516, which is slightly longer than Fit, so some netizens joked: Fit dares to sell it for 1

New energy vehicles are now blooming everywhere. Recently, SAIC MG launched its pure electric model - MG MULAN, MG Mulan. This is a compact two-box sedan with a body size of only 4287x1836x1516, which is slightly longer than Fit , so some netizens joked: Fit dares to sell it for 100,000+?

This is indeed a joke. However, MG has increased the landing price to nearly 200,000 yuan through this car. It is hard to say whether it can be recognized by the market. New energy vehicles are generally more than tens of thousands of yuan more expensive than oil vehicles, and sales have been relatively large in the past two years, but it does not mean that there is no competition within the new energy vehicles. If you are a car, consumers will buy it. In fact, new energy vehicles have begun to be internalized.

Some professionals predict that a large number of brands will be squeezed out of the market in 5 years. So now many car brands that have not made good oil cars have joined the new energy track. It is understandable to want to get a share of the pie, but in a few years, more and more brands and models are like Ideal ONE, so consumers can find some reason.

.8 seconds to break 100 only the top-end car can be

After the launch of the MG Mulan, the focus of the publicity was to emphasize that the speed increase of this car was 3.8 seconds to break 100. Although it is not new to accelerate less than 4 seconds in the pure electric car field, this result has to be said to be very good. However, it must be known that MG Mulan has launched a total of 4 configurations this time, with a price range of 129,800 to 186,800 yuan. Only the top-end model with a price of 186,800 yuan is equipped with a front and rear dual motor, an electric four-wheel drive system, with a maximum power of 315 kilowatts and a maximum torque of and up to 600 Nm, which can achieve 000 acceleration for 3.8 seconds. How much does the other three cars accelerate? I didn't say it at the press conference, and the official website did not say it. However, the other three models have only 250 Nm of torque, and they can't even think about it when they accelerate 3.8 seconds at 000.

So, if you have a fancy to the "3.8 seconds of breaking 100" and "small steel cannon" promoted by SAIC MG, then please buy the top-end model with a landing price of nearly 200,000 yuan. Only the dual-motor four-wheel drive can bring you this performance.

Let’s take a look at the differences in the security configuration and technological configuration of these four models of MG Mulan. Although this car starts at only 129,800 yuan, as the lowest-equipped model, you must know that 360-degree panoramic images, Bluetooth keys, electric seat adjustments, and electric adjustments of exterior rearview mirrors are not equipped.

From the table above, you can see that only if you buy a second-top model of 163,800 yuan, you can buy vehicle deviation warning, collision warning, active braking, lane maintenance and other safe configurations, and you can have adaptive cruise , L2 level assisted driving, mobile phone wireless charging, and adaptive high and low beam.

In other words, only the top-end and second-top-end units of RMB 163,800 and RMB 186,800 will be more suitable for the current mainstream tram. However, because MG Mulan is a pure electric car, the range is much smaller than that of hybrid models. Moreover, because the top and second top-end devices are equipped with ternary lithium batteries, the battery capacity is only 64kwh, which is lower than the 51kwh of the low-end lithium iron phosphate battery . The official range of the top-end model is 460km. Some netizens said that the battery capacity, including the unsatisfactory charging and daily driving, must always retain some battery power. The real range is only more than 200 kilometers, especially in the winter in the north. This range is very anxious, so it is not convenient to charge at home and be cautious.

compared with BYD dolphins, with no price advantage

After the release of MG Mulan, the BYD dolphins priced at 102,800-130,800 yuan were regarded as their benchmark model. BYD Dolphins sold more than 20,000 units in August, ranking third in the sales list of pure electric new energy vehicles. Can MG Mulan shake the dolphins?

First of all, both cars are compact models, but the body size of Mulan is slightly larger than that of Dolphin. In terms of appearance design, Dolphin highlights the cute and flexible style, while Mulan is sharp, handsome and sporty.

MG Mulan's appearance and interior.

However, in terms of configuration and cost-effectiveness, Mulan is not advantageous compared to dolphins. The top-end model of Dolphin is priced at 130,800 yuan, while the lowest-end and second-lower-end models are priced at 129,800 yuan and 139,800 yuan respectively. Let’s compare the second-low-end luxury version of MG with 139,800 yuan compared with the top-end Knight version of Dolphin with 130,800 yuan. It can be seen that MG has no competitiveness.

comparison shows that the range of the Mulan Deluxe Edition is 425km, while the range of the Dolphin Knight Edition is 401, but the Dolphin’s twist is 290 Nm, which is higher than the 250 Nm of Mulan. The advantage of Mulan is that it is a motor rear-mounted rear-wheel drive car, while the Dolphin is a motor front-mounted front-wheel drive. However, although the two cars are about the same price, the Dolphin Knight version, as the top-end model, is basically equipped with the tram configuration, while the low-end version of the Mulan Deluxe version can save as much as possible.

The appearance and interior of BYD Dolphin. The safety configurations such as lane departure warning, forward collision warning, active braking, lane keeping, traffic sign recognition, etc. in the Mulan Deluxe Edition are not available in the Mulan Deluxe Edition. In terms of

control, adaptive cruise, L-class assisted driving, and comfort configurations such as panoramic sunroof, hidden door handles, mobile phone Bluetooth keys, built-in dash recorder, mobile phone wireless charging, adaptive high and low beam, etc., there is no Magnolia Deluxe Edition standard for Dolphin.

So, for about 130,000 yuan, are you buying the top-end model of BYD Dolphin, or want the lowest-end model of Mulan with nothing?

can be purchased for high-end price B-class car Changan Deep Blue SL03

bottom-end model has no advantages, and the same is true for high-end models. For 186,800 yuan, you can buy the top four-wheel drive MG Mulan, and you can buy the 515 pure electric version of Changan Deep Blue SL03 for the same price. The latter is a B-class car with a body size of 4820x1890x1480mm and a wheelbase of 2.9 meters. Changan Deep Blue SL03 has an extended range and a pure electric version. Among them, the 515 pure electric version is also a rear-mounted rear-wheel drive of the motor, and its maximum torque is not as fast as MG Mulan, so the 100-meter acceleration is not as fast as Mulan's 3.8 seconds, but this car's cruising range is 515 kilometers better than the Mulan four-wheel drive version.

Changan Dark Blue SL03 appearance and interior.

In addition, in terms of configuration, Changan Deep Blue SL03 is very sincere. Compared with these two cars, the price is comparable. Changan Deep Blue SL03 you can get rear traffic warning, reversing car side warning, door opening warning, line parallel assistance, fatigue driving prompts and road traffic sign recognition and other safety configurations, hidden door handles, 10.2-inch LCD instrument, electric rear tailgate, mobile phone Bluetooth key, electric adjustment of the main and co-driver seat, Sony audio and 14 speakers, as well as inductive wipers, rear air conditioning outlets, car negative ion generator and air purifier, 10 cameras, etc.

Changan Deep Blue SL03 has a full configuration, and it is the size of a B-class car. What are you comparing with MG Mulan?

MG sales mainly rely on low-end cars

MG MG This brand can only be regarded as a third- and fourth-tier car brand in the domestic market. But this brand can be said to be "a wealthy ancestor". It not only has a long history, but also a century-old British car company. Therefore, there are also opinions that MG and Jaguar are both luxury brands on par. This is actually a misunderstanding. MG was founded in 1942 and was defeated by German and Japanese cars before the 1990s and went into decline. After several changes, MG was acquired by Nanjing Auto Group . Later, Nanjing Auto was incorporated into SAIC, which was established by SAIC MG. It has become an independent brand and has nothing to do with its hometown in the UK.

MG brand sales mainly come from MG5. 6,802 units were sold in August, surpassing SAIC passenger cars in 1 Roewe i5. Secondly, 1,129 units were sold for MG6, and only 202 units were sold for SUV model .It can be found that MG's main sales come from MG 5 with less than 100,000 yuan, and its competitiveness mainly comes from the cheap price of low-end models. This brand is not enough to support it to raise the price to 200,000 yuan.

summary

MG, whose sales have always relied on low-end cars within 100,000 yuan, wants to achieve price breakthroughs and enhance brand image through this pure electric car, which is understandable. However, as a compact model, the top-end model with a capacity of nearly 200,000 yuan is not as high as Changan Deep Blue B-class car. Similarly, the two bottom-equipped models launched by Mulan have exceeded the top-equipped cars of BYD Dolphins. With MG's brand strength, if you want to sell this new car without price advantage in the new energy market, will consumers buy it? At the beginning of this month, SAIC MG issued an announcement saying that MG Mulan had already had 20,000 orders before it was launched, so let’s take a look at the next delivery volume of this car.