htmlOn the evening of September 15, the reporter found that Li Yifeng Weibo personal account, Li Yifeng Studio official account "Yifeng Xin" and Li Yifeng Global Fan Club official account "Li Yifeng Global Fan" all disappeared on the Sina Weibo platform.
At the same time, Li Yifeng's official account on Douyin was also "exploded".
So far, Li Yifeng has been in business for many years, and his account with more than 60 million fans has disappeared.
September 11, according to the " Ping An Beijing ", recently, Beijing police seized actor Li Moumou (male, 35 years old) in a case of illegal crime. The person confessed to the illegal facts of multiple prostitution, and he has been administratively detained in in accordance with the law. After verification by CCTV reporters, actor Li Moumou is Li Yifeng.
Just the day before the police reported, Li Yifeng and his studio also issued a statement to carry out the so-called "rumor-dispelling", and even sent a lawyer's letter to sue the so-called rumors-producing netizens. Subsequently, Li Yifeng's statement was deleted.
After the police reported that the Zhenguoli endorsed by Li Yifeng, Kyoto Niancihua and other brands immediately announced the termination of cooperation.
19th, the 31st Golden Eagle Awards Best Actor Voting to delete Li Yifeng. Huading Award cancels its title of "Best Actor".
In addition, Li Yifeng is also the spokesperson of A-share listed company Wangli Security (605268.SH). Wangli Security stated on the Investor Interactive Platform on September 15 that the company has terminated all business cooperation relationships with Mr. Li Yifeng.
Public information shows that Li Yifeng was born in 1987. In 2007, I participated in the talent show "Come on!" "Good Man" debuted; in 2014, it gained widespread attention for the role of " Baili Tusu " in the costume fairy tale drama " Gu Jian Qi Tan ". He has participated in " Tomb Raiders' Chronicles ", " Qingyun Zhi ", " Lao Paoer ", etc.
According to China News Network 2017 report, in the "2017 China 100 Celebrities Income List", Li Yifeng earned 170.7 million, surpassing Huang Xiaoming and Andy Lau , ranking fourth among many stars. As early as 2015, Li Yifeng squeezed into the ninth place in Forbes' Chinese Celebrity Ranking, with an income of 69 million yuan.
Li Yifeng Video screenshot
How much does an artist need to compensate the brand for illegal activities?
Zhang Zhonghui from Xinnuo Law Firm in Beijing said that . In response to the question of whether the entrusted endorsement contract can be terminated and how much compensation should be paid, there will generally be agreements in the contract.
If there is no agreement, both parties to the contract must execute it in accordance with relevant laws and regulations. Once an artist acts as an advertising spokesperson, such as illegal acts such as prostitution, the public will make negative comments on his name or image. Regardless of whether the relevant departments pursue legal responsibility, the artist is no longer suitable to serve as an advertising spokesperson. The entrusted company may claim termination of the contract based on the grounds that the purpose of the contract cannot be achieved.
As for compensation for losses, the amount of compensation for losses shall be equivalent to the losses caused by the artist's breach of contract, including the benefits that can be obtained by entrusting the company after the performance of the entrusted endorsement contract; however, it shall not exceed the losses that may be caused by breach of contract that one party foresees or should have foreseen when entering into the contract.
According to lawyer Shi Xin of Beijing Yingke (Hefei) Law Firm, , Li Yifeng was detained for multiple prostitution. If Li Yifeng is the spokesperson of the brand, then the endorsement contract relationship between Li Yifeng and the brand owner should focus on the situation of the termination of the contract agreement between the two parties, and under what circumstances can the contract be terminated and the endorsement fee can be refunded, especially when the star commits a crime, is administratively punished, or is listed as a bad actor, the company can terminate the contract unconditionally and require the star to pay the penalty for liquidated damages.In addition, after Li Yifeng was notified, the performing arts supervision department may impose a certain period of ban on performances on him, which will also cause certain harm to the brand.
Lawyer Li Lingyun of Beijing Jingshi (Shanghai) Law Firm believes that , first of all, it is necessary to clarify that the brand party and the artist are equal civil subject , and the two parties agree on each other's rights, obligations and liability for breach of contract by signing a contract. Given that in recent years, many well-known artists have been exposed to committing unethical, illegal, criminal, or even harming national interests (commonly known as "collapse of houses"), which has had a great bad impact on the brand party, the brand party generally agrees on the corresponding "moral clauses" or "non-illegal clauses" in the contract between the two parties, and clarify what behaviors the artists must not perform, otherwise they will be considered a serious breach of contract and should bear the corresponding breach of contract liability.
In this case, once the artist's behavior is verified to be true, first, the brand party has the right to unilaterally terminate the contract relationship with the artist without bearing the breach of contract liability for termination of the contract; secondly, the brand party may require the artist to bear the breach of contract liability for such as returning all paid contract prices, paying liquidated damages (usually limited to the amount of breach of contract agreed in the contract), compensating the brand party for losses caused by the losses (relevant to provide corresponding evidence to prove the specific amount of the loss), and the brand party's reasonable rights protection costs (such as litigation fees, attorney fees, notarization fees, appraisal fees, etc.) according to the specific contract agreement.
For the brand party, lawyer Xia Ran from Beijing Yingke (Shanghai) Law Firm analyzed that . If the artist's illegal behavior causes the reputation of the endorsement brand to decline and damage its image, if the situation is serious or there is a contract basis, the brand may request the termination of the contract and terminate the endorsement cooperation in advance. At the same time, the brand may claim liquidated damages from relevant artists in accordance with the contract and legal provisions. If the liquidated damages are not enough to make up for the actual losses of the company, it can prove the loss of the brand by providing evidence and require direct or indirect losses compensation. The losses include removing existing advertisements and re-distribution of new promotional materials.
Lawyer Xia Ran also said that given that the overall society has higher requirements for artists to abide by public order and good customs and the tightening of advertising laws, the risk of brands hiring spokespersons is indeed higher. For this reason, the brand can try to choose artists with good reputation as much as possible, and on the other hand, it can control contract risks well, and clearly agree to trigger events for termination of contracts, such as artists being subject to administrative and criminal penalties; official media criticize or report negatively on artists; serious violations of the management and constraints of industry associations, etc. At the same time, the ratio of liquidated damages, calculation methods and the direct responsibility of the artist, etc., are clearly stated so that there is a contractual basis when protecting rights.
Media comments:
No matter how big the top star is, it will be punished for illegal activities
Beijing Evening News comments pointed out that the rise of entertainment stars is astonishing, and it is also a mess when celebrities collapse their houses. As the public has seen, once some people become famous, they forget themselves. Not only do they not restrain their original problems, but they continue to do their own things, and even become more and more serious, with the attitude of "I am a star, who am I afraid of", and regard morality and law as nothing.
Of course, it’s more. He plays a set of tricks in public, and plays a moral gentleman who is loved by everyone in public, but does something dirty in private. Li Yifeng is more than the one with a glossy appearance on the outside and unsightly inside. It’s a pity that they used their “performance ability” in the wrong place, because they are not the character in the real life. Once they make mistakes or even suspected of committing crimes, they will not have another chance. I am not only sorry to the audience who like him, but also the trust of thousands of fans.
Comment stated that the star aura is not a talisman. No matter how big a top star is, as long as you do shameful things, you cannot escape the bright eyes of the masses; as long as you violate laws and regulations, you will be punished by the law. As public figures, celebrities should learn lessons and devote their energy to how to provide good works to the public, and never make any evil ways.If you cannot keep the legal red line and moral bottom line, you will inevitably repeat the same mistakes and become a meteor who is disgraced and despised.
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