On the left is milk powder, on the right is cigarettes , Dear bosses, have you seen the "mixed style" display of maternal and baby shops? The double impact of the epidemic + low birth rate has made the business of physical maternal and child stores more and more difficult. Many bosses are looking for ways to break the deadlock, some try to optimize the product structure to reverse the trend, while others rely on service projects to improve consumer stickiness.
also choose to continuously extend the user's life cycle, from "baby" to "child" and then to "female" to "family" to "family" .
. Among them, adding the category structure and expanding family consumption has become the first choice for many maternal and infant stores to transform. According to "Zhongxian Business Information", the current product directions for maternal and infant stores to layout family consumption are mainly as follows:
1. children's milk powder, middle-aged and elderly milk powder , women's milk powder, adult diapers, family nutrition products and other infant products extended category .
2. Commonly used paper towels, wet wipes, hand sanitizer, dish soap, disinfectant, etc., household needs, Daily chemical products.
3. fruits, vegetables, meat, eggs, milk, etc. people's livelihood products .
Now there are maternal and child stores that have taken a different approach and started tobacco business. We might as well think boldly, will maternal and child stores in the future be like a small supermarket? sparrows are small and have all the internal organs .
Not to mention the business of this maternal and child store owner who sells cigarettes, just by looking at his creativity and his attitude of actively responding to the current situation and making changes, he has already won many "dirty" bosses.
"Zhongyan Business" has called on the majority of maternal and infant stores to reshape the store profit model and expand family consumption . This is not only to deal with the epidemic and low birth rate, but also to "one-stop shopping" is also the direction that maternal and infant stores must transform in the future. The gross profit of pure milk powder, diapers and other major categories can no longer support the current maternal and infant stores.
Let’s look at some of the family consumption expansion categories that have recently become popular. There is a chain maternal and child store, with only one single product of cotton towel , and 2 days of flow of 240,000+.
If it were your store, how many buckets of milk powder would you have to sell, and how many days would you have to sell for 240,000?
In fact, whether it is selling cotton products, daily chemical products, or tobacco, alcohol, tea and sugar, every maternal and infant store should learn to change its mind, actively try it in the store, and explore a transformation path that is most suitable for you.
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