Don’t be treated like a leek, don’t pay the IQ tax, be careful when choosing luxury brand down jackets, and stop blindly following the trend!
Last year's "Down Jacket Contempt Chain" was still fresh in my mind. This year's newly released "Comprehensive List of 71 Down Jacket Brands in the World" has attracted national attention. As expected, winter is the season of wearing down jackets. Choose the right one that suits you. Down jackets have also become a compulsory course.
Among the luxury down jackets, there are 5 brands in total, and they have one thing in common: treats down jackets as luxury goods and operates . Although it is expensive, people still line up to buy it.
Today, let’s talk about these 5 luxury brand down jackets to see if they are IQ tax or “really fragrant”?
01, Moncler/Moncler
Moncler Moncler is known as "Feather King" , and is called "Hermès" in the down jacket industry. In terms of configuration and design, it is definitely worthy of the price of 10,000 yuan.
Down filling, , down content and fluffiness are far beyond the standards of a qualified down jacket, and requires that all down jacket fillings be made of rare "four pieces of goose down" , so there is no doubt about its thermal performance.
From a fashion perspective, Moncler has gotten rid of the bloated image of traditional down jackets, boldly innovated in style tailoring and design elements, and launched joint series with top designers such as JW Anderson, Fragment, Craig Green, etc. to create a unique style of down jackets .
02, CANADA GOOSE/Canada Goose
, as an "old Internet celebrity" in the down jacket industry, has 100% made in Canada's gimmick became an instant hit. Although "lifetime warranty" is hard-core, it has also been questioned because of its 80% duck down filling and 650 fill power . It is a high-priced down jacket with very average configuration.
never discounts, and the price of increases every year. The more popular it becomes, the more arrogant it becomes. Because of this, counterfeit goods are everywhere. It’s hard to tell the real ones from the fake ones, so you have to keep your eyes peeled when choosing.
How to identify the authenticity of Canada Goose down jacket?
01. Look at the wool
The fur collar of Canada Goose down jacket is off-white mixed with brown, smooth, fluffy, flat and unknotted; the "fake goose" fur collar is messy, and you can tell with the naked eye that the luster is not as good as the genuine product.
02. See LOGO
The iconic logo of Canada Goose down jacket is very exquisite in workmanship, has no color difference and its maple leaf shape is very exquisite; the maple leaves of "fake goose" have no edges and corners, and the stitching is rough and has color difference.
03. Look at the zippers
Canada Goose down jackets use YKK zippers, and there are related English letters; the "fake goose" zippers are lighter in color and have no English letter information remarks.
03, MOOSE KNUCKLES/scissors
To be honest, I don’t seem to like Canadian down jackets, and I don’t know why they are sold at such an expensive price. MOOSE KNUCKLES/Scissors, whose stores are always open next to Big Goose, are more like Big Goose's "little brother". is expensive but the configuration is very average. .
scissor down jacket has a filling capacity of about 200g, 80% gray duck down and 650 fill power. Although it is qualified, it does not meet the standards of an excellent down jacket.
It is incredible that a duck down jacket can be sold for thousands or tens of thousands. Perhaps its more fashionable design has attracted some consumers.
04, MACKAGE
MACKAGE once again refreshed my understanding of Canadian down jackets: they only have a good-looking leather bag, but no real materials, and the general configuration is sold for 10,000 yuan. It is really an IQ tax.
Down filling capacity: long style (more than 300g), short style (150g-200g); 90% white duck down; 800 fill power . From these three aspects, Canadian down jackets really like to use duck down!
As for why MACKAGE is so popular, I think it is inseparable from the brand marketing method and star effect .
It is a high-end brand worn by many Internet celebrities. Even if the configuration is average, in this era of looking good, the design style of MACKAGE is indeed worthy of learning from many similar brands.
05, ARCTERYX/ Arc'teryx
Arc'teryx is really surprising. The brand was founded in 1989 but only started to launch the down jacket in 2015. As a rising star, it not only does not hold back, but is unique in the down jacket industry, and its configuration is really impeccable.
Down filling: short style (120g), long style (more than 300g); down content: 100% gray goose down; fill power: 750 starting , it can be seen that Arc'teryx down jacket is definitely the big brother.
is equipped with windproof and waterproof design, which is durable and has a warranty. No matter how netizens joke that it is the "Anta Bird", the status of the king of down jackets has always been strong. has strength. The only disadvantage of
is that the style is relatively limited. The down jacket is mainly outdoor style and suitable for sports people.
Conclusion:
In summary, in the future, when faced with these five luxury brand down jackets, I will be more decisive in choosing.
) Moncler has the strongest comprehensive strength, is warm and fashionable, and can be the first choice;) If you like outdoor sports style and have strict requirements for down jacket configuration, choose Archaeopteryx; ) Canada Goose, Scissors and MACKAGE are all duck down jackets , the configuration is average. If you are afraid of "bad street" and worried about buying fake products, it is recommended to consider the latter two.
(pictures come from the Internet, if there is any infringement, delete them immediately)
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