Riot Games LOL cross-border cooperation with three major international events has been sponsored
Before the upcoming League of Legends 2018 Global Finals, Riot Games officially announced today (September 19) that they have reached an important sponsorship with Mastercard protocol. According to the latest news from foreign media, the deal has been in the works for a year, and Mastercard will become the main sponsor of this year’s global finals. Mastercard also issued an official announcement confirming that this cooperation has been fully launched.
This transaction is very important to both companies, and relevant informants revealed that this transaction will be the largest transaction in the history of Riot Games. Recently, some players questioned the delay in announcing the venue for the S8 Global Finals, and were once worried that the company would encounter financial problems. However, judging from the sponsorship agreement signed between Riot Games and Mastercard, there is obviously no need to worry about this issue.
The League of Legends event has been launched for many years, and the global finals are also entering their eighth season. Therefore, Riot Games is actively looking for other ways to increase the revenue of the event. Cooperating with traditional companies to obtain sponsorship is undoubtedly the best choice. After all, in this year's World Cup, we can also see how influential corporate sponsorship is in traditional events.
Mastercard has previously sponsored traditional sports events such as the European Cup, MLB and PGA Tour. They have rich experience in event sponsorship. This time Mastercard decided to enter the e-sports field and cooperate with League of Legends events to sponsor, which is good news for Riot Games and e-sports.
Mastercard is a Fortune 500 company and one of the largest payment processors in the world. VISA cards are popular in North America and Asia, while Mastercard is mainstream in Europe. Mastercard’s sponsorship of the S8 Global Finals is a good sign for the e-sports industry. As more traditional companies sponsor e-sports events and become partners of League of Legends, this also makes e-sports events more legal and attracts everyone’s attention.
Since Mastercard wants to further enhance its credit card brand globally, they chose League of Legends as a partner. League of Legends has a very large young audience, and Mastercard can expand its influence among them. In addition, Mastercard will not only sponsor the S8 Global Finals, they will also sponsor international events such as the Mid-Season Championship and the All-Star Game, and may continue to cooperate with Riot Games in the future, perhaps in next year's LCS. , we will still see sponsorship information from MasterCard.
aspires to become the most professional gaming and e-sports media in the country. Follow me!
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-