has gone from being an unappreciated "scourge" to a cultural whirlwind sweeping the world, becoming one of the "four major cultural wonders" along with American Hollywood blockbusters, Japanese anime, and Korean idol dramas. In recent years, online literature has been developing on a global scale. Breaking new ground and attracting fans everywhere, it plays a pioneering role in China's overseas expansion.
When online articles such as " Library of Heaven's Path " and "Swallowing the Starry Sky" are launching crazy cultural exports in the European and American markets, in 2018, another new fairy tale fantasy "The Lord of Mysteries" also quietly emerged, attracting industry attention . The huge world view, coupled with the ingenious fusion of steampunk and Cthulhu cultural elements, makes it a "combination of East and West" and becomes a "new species" in the online literature market, hitting the sweet spots of every reader.
In the context of the global fandom of Chinese online articles, will "Lord of Mysteries" be the next super IP to embark on a global journey?
From text to film and television
A global “cultural sweep” from Chinese online articles
In a sense, the popularity of this “reading revolution” set off by Chinese online articles has already surpassed “cultural export” and reached the level of “ cultural strafing”.
While domestic readers are working hard to promote their favorite gods and works through subscriptions, rewards, recharges, and accumulated monthly tickets, the "crooked nuts" on the other side of the earth are also unable to stop and get deeply involved. In the "fear" dominated by staying up all night chasing books and crying for updates.
As long as you open starting point international , Gravity Tales and other overseas literary websites, you can often see European and American "otakus" slapping the screen with "wars of words" and writing lengthy comments on works they like or hate. To a certain extent, foreign online fans are even more enthusiastic about paid reading than domestic fans. Once the article enters the Internet, it is as deep as the sea and is applicable to all places.
In this "overseas large-scale conquest operation" initiated by Chinese online writers, fairy tales and fantasy works have played an indispensable role and have received the most praise from foreign readers.
Among the 2018 most popular translated novels selected by reddit, a famous foreign social networking site, Chinese online novels not only dominate the list, but also include fairy tales and fantasy works such as " I want to seal the sky ", "One Thought of Eternity", "Coiling Dragon" and "The Wilderness". , even taking the top five spots on the list in one fell swoop. And works such as " full-time master ", "I wish you a bright light", "swallowing the starry sky" and other works have also continued to achieve outstanding results overseas. In 2018, "Tiandao Library", which swept Tianya, received more than 100 million hits. Click to read and get the first place in the overseas rankings.
Why can online articles break through cultural and language barriers, become so popular among overseas readers, and spread their prehistoric power to the world?
There is a view that the spiritual core of fairy tales and fantasy novels, which include repeated defeats, never giving up, and growing up with the protagonist, is consistent with the literary and artistic works praised by teenagers around the world. It is also consistent with animation, movies, and games. Spiritual communication. Compared with Hollywood-style heroes who never fail, the growth system of Chinese protagonists is more fascinating. After years of development, the Internet novel’s unique protagonists who travel to other worlds, fight monsters to upgrade, and change their fate against the odds are also unique in the world. They have profound entertainment resonance for contemporary young users.
Another great tool for web writing to achieve global fans lies in its free imagination that is not bound by time and space frameworks and the real world. Since foreign literature often revolves around elements such as magic, dragons and knights, the themes are relatively narrow. However, Chinese online literature is backed by five thousand years of cultural accumulation and can fully draw nutrients from historical inheritance to make the imagination of the written world more colorful. . The gap and collision between Eastern and Western cultures also make works on immortality and martial arts stand out.
In recent years, the popularity of online articles has also successfully attracted the attention of overseas game, film and television markets.
Like "Honor of Kings" or "Onmyoji", film and television works adapted from popular Internet IPs also carry the banner of exporting Chinese culture overseas.In 2018, the TV series "Tiansheng Changge " adapted from China Literature Group's exclusive IP "Huang Quan" has become the first Chinese costume drama to be pre-ordered by NETFLIX at the highest level of "NETFLIX Original Series" , the play is now being translated into more than a dozen languages by NETFLIX and is reaching the world on the NETFLIX platform.
The TV series "Fuyao" adapted from "Queen of Fuyao" is not only simultaneously broadcast in Chinese and English on mainstream European and American video websites such as YouTube, Viki, dramafever, but also on TV stations in Hong Kong, Taiwan and Malaysia , Singapore and other TV stations. Start broadcast simultaneously. At the end of August 2018, "Fuyao" was launched in South Korea. In September, it was launched on Vietnam's Ho Chi Minh TV. It was launched on Thailand's Channel 9 on November 1, Philippines national channel and Cambodia , Myanmar , Iran , Japan and many other countries. TV stations are also making arrangements to broadcast it.
According to reporter Yi En, "Lord of the Mysteries" is one of the potential works promoted by Qidian International in overseas markets in 2019. It is currently being carefully translated and edited by Qidian International's gold medal translators, striving to show its grandeur as perfectly as possible. With a world view, rich plot clues and in-depth character settings, I hope to better present the social and humanistic care reflected in the work to international readers.
In the long run, after forming a complete industrial system and continuously empowering the carrier through film and television, the ecological invasion caused by online articles in Western communities will continue. On the other hand, whether in the film, television or game markets, the desire for leading IPs with global vision is also rising further.
Steampunk + Cthulhu
"Lord of Mysteries" will be the next super IP with global fans?
In 2018, the Internet literary world was turbulent, with new gods emerging in large numbers and new trends blowing. On the battlefield of fantasy online novels with the highest popularity and the largest fan base, the emergence of "Lord of Mysteries" has long been anticipated by the industry and has become one of the most innovative and long-term developed IPs with super potential. one.
As the new work of China Literature Platinum Writer The Diving Cuttlefish , "Lord of Mysteries" was serialized in April 2018. The popularity of the work has always been high, and it has accumulated a lot of popularity among readers, not only on Weibo , , Zhihu, and other social platforms have been very hotly discussed, and it has been in the top 5 of the monthly male frequency list on Qidian Chinese website for 5 consecutive months. Many readers who have been fans have described their mood when chasing books as "thrilling with excitement and regretting seeing each other so late".
Compared with other IPs on the market, the decisive advantage of "Lord of Mysteries" is that it pioneered the introduction of steampunk + Cthulhu and other elements, creating a new and charming world.
As we all know, steampunk has always had a large number of fans overseas. Its unique qualities such as the coexistence of backwardness and advancedness, the coexistence of magic and science, and its spiritual pursuit of utopia have strong cultural appeal and have become one of the important symbols of Western multiculturalism. In the fields of games, animation and movies, from "Machina Machina", "Final Fantasy" to " Castle in the Sky ", the distinctive imprint of steampunk culture can be found.
On the other hand, Cthulhu culture focuses on showing human beings' sense of insignificance and nothingness when facing a chaotic world. Whether it is trading cards represented by "Hearthstone" or "StarCraft", "Halo" and "Mass Effect", which are well-known in the gaming industry, they all have some involvement in the ancient god system in the world of Cthulhu.
Under the influence of foreign games, movies and television, steampunk and Cthulhu culture have been heating up in China in recent years. They have attracted a large number of fans among young people represented by "9000-year-olds", and their influence is increasing day by day. Just like hip-hop and hip-hop in the past, when the circle culture is at the zero point on the eve of its explosion, it urgently needs a super IP as an opportunity to completely detonate it.
From this perspective, the emergence of "Lord of Mysteries" undoubtedly has important significance in connecting the past and the future.As a master of online writing for many years, the diving-loving Cuttlefish constructs an imaginary world in the novel that combines the style of the first industrial revolution era and the sentiments of Western steampunk: guns, cannons, giant ships, airships, difference engines, magic Medicine, divination, curses, the Hanged Man, sealed objects... open up an imaginative fantasy journey for readers.
The novel starts with details and uses a lot of pen and ink to describe 22 paths to God, 220 magic potions, and 220 different career settings; it also incorporates suspense and mysterious Cthulhu style, rich Western mystery, and magical magic. In the world, various images are intertwined in a world shrouded in the fog of history and darkness. The plot unfolds unexpectedly and is extremely eye-catching.
It is commendable that the unique world view setting also makes "Lord of Mysteries" contain endless possibilities for game adaptation. Whether it is a survival or adventure game focusing on steampunk style, or a first-person perspective, with a developed world view, such as suspense and puzzle masterpieces such as " Call of Cthulhu ", abundant content elements will be IP A unique advantage when it comes to game conversion.
In terms of content scalability, "Lord of Mysteries" is rooted in Western cultural traditions and is in line with popular elements in Western culture. At the same time, it has the character settings, story suspense and upgrade modes of traditional oriental martial arts and fantasy novels. He has a perfect grasp of fluency and coolness. The broad text universality allows "Lord of Mysteries" to remain unimpeded when facing global readers. The IP itself also has the possibility of multi-line development and in-depth exploration in animation, film and television, and games.
Conclusion
It is reported that as an annual industry carnival in the Internet literature world, the 2018 China Literature Super IP Festival will be recorded at the Shanghai Oriental Sports Center on January 6. At that time, as the most valuable, influential and authoritative list brand in the field of original literature, the 2018 Original Ranking will also be announced on site. For "Lord of the Mystery", which has thousands of "book fans" to support it and has the potential to be a hit, let us wait and see what kind of performance it will have on site. (Source: Yien.com; Author: Geng Yao)
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