Today's Business News/Lemon Today's Business News quoted the "Wall Street Journal" as saying that Shein, an online retailer established only 10 years ago, is expected to have revenue of US$24 billion this year, which is almost the same as the world's largest fast fashion giant. S

2025/10/2422:56:35 hotcomm 1992

Today's Business Information/Lemon

Today's Business Information

Quoting the news from " Wall Street Journal ", Shein, an online retailer that has only been established for 10 years, is expected to have revenue of US$24 billion this year, which is almost the same as the world's largest fast fashion giant.

Shein (Chinese name: xiyin) is an online fast fashion retail e-commerce platform. Its predecessor was the cross-border wedding dress e-commerce SheInside, which was founded in Nanjing in 2008 by Chris Xu. The company is known for its highly competitive apparel products and marketing techniques. In its early stages, Shein was more of a bulk shipping company than a retailer. The company is not involved in clothing design and manufacturing, but obtains its products from Guangzhou Clothing Wholesale Market . In 2014, Shein acquired another Chinese e-commerce retailer, Romwe, making it a "fully integrated retailer." In 2015, the main body of the company moved to Panyu, Guangzhou. Because it is located in the garment processing base of Nancun Town, Panyu, the company has been able to form a complete flexible supply chain system. Since 2018, Xiyin has fully entered the global market, serving more than 200 countries in the United States, Europe, the Middle East, India, Southeast Asia and other markets. In 2020, Shein was the most popular brand on TikTok and Youtube, and the fourth most popular brand on Instagram. In 2021, Xiyin decided to rename its high-end series Shein Premium to MOTF and launch an independent website.

We can try to understand the success of Xiyin from the following aspects:

1. Xiyin provides low-priced and stylishly designed products in overseas markets. More importantly, it is inclusive (providing a good choice for those who want to buy replacement products. In addition, the rich large sizes also make more Many people have the opportunity to participate in fashion trends);

2, Xiyin provides users in overseas markets with the ability to monetize popularity by sharing outfits and unboxing, empowering Xiyin with massive traffic;

3, Xiyin has added a gamification design to the mobile port APP, and set up accumulated login points rewards for users. It also offers a wide range of discounts, which is great for those on a tight budget.

4. Xiyin's decision-makers have integrated the mature business model of China Mobile Internet e-commerce into the foreign market environment, which has greatly increased the search volume of Xiyin in overseas markets;

5. Xiyin's success is inseparable from the support of China's strong service manufacturing industry;

The above is just a personal opinion.

( galaxy business school )

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