MIUSKONE brand officer Dieter Weigner
MIUSKONE uses exquisite craftsmanship and exquisite design to present the AZLIAN FILM AWARDS
On May 8, the first AZLIAN FILM AWARDS (AFA for short) was grandly announced at the Sands Theater in Chengdu. Dozens of outstanding films from home and abroad, including "I Won't Let You Go", "Bangbang Is Coming", "The Secret of the Hill", "The Seed of Smile", "Sisters" and "Little Love Next Door", stood out from more than 500 films and won awards. The famous director Xu Geng who has directed "Xiao Bing Zhang Ga", the famous director Chen Guojun who has directed " The Woman Crossing the Man's River", the famous director Lin Hong who has directed "Emperor Kangxi", " Breaking the Ice " "Screenwriter Xu Bo, "My Special Camp " starring Ma Lun and Lin Hao, "Soma Blossoms" starring Zhang Huicang, American Society of Artists International Arts Ambassador and famous singer Zhang Li in the United States, "Crazy Stone" starring Peng Bo, "Let the Bullets Fly" starring Chow Yun-fat's stand-in Wen Xiang were invited to the red carpet and served as award guests. At the same time, Wang Yougen, former secretary of the Sichuan Provincial Party Committee, Chen Liansheng and Liu Xing, deputy directors of China International Educational Television, , Wu Baowen, former director of the Sichuan Provincial Radio, Film and Television Bureau, Chen Jun, editorial board member of Sichuan Radio and Television, and news channel director, were invited to attend.
The first Chain of Love Film Award started at the Wenchuan Earthquake ten-year node. It was initiated and hosted by Lin Hao's Chain of Love Foundation, Sichuan Province Wenchuan Earthquake Disaster Reconstruction Foundation, China International Educational Television, Hong Kong Co-sponsored by Satellite TV Financial Program Center, Sichuan Provincial Post-Disaster Reconstruction Promotion Association, China Charity Federation Yafei Charity Fund, Washington Chinese Television, etc., Swiss watchmaker MIUSKONE was honored as the designated watch brand and official charity partner of the first Chain of Love Film Award.
As a well-known European watch brand, MIUSKONE relies on the brand cultural proposition of "Love makes every minute, every second, wonderful time and space" and excellent quality. Its products are sold well in more than 30 countries and regions including the United States, Germany, Austria, Russia, Saudi Arabia, , India, Iran and Hong Kong, China. Dieter Weigner, the brand officer of MIUSKONE Time and Space, said in an interview with reporters that the reason why he will fund the release of the Chain of Love Film Awards list and awards activities is because there is a potential connection between film art and MIUSKONE Time and Space. Both of them are actually telling stories about love in the name of love. "At our price point, consumers buy a watch not just to tell the time. You can see the time everywhere, and this watch is more of a mascot full of emotions and beautiful meanings. Sometimes it cannot even be regarded as a completely rational expense. In the long river of life, no matter where we are, no matter what we experience, we all long for every minute of life to be a wonderful time. Like movies, MIUSKONE uses stories to touch your heart and brain, and the protagonist of the story is actually you. Each of our watches tells a different story, which is very important for establishing product image. This is also what the film industry is doing, and it is a wonderful link between MIUSKONE and movies." So says Weigner.
