After experiencing in-depth adjustments in 2022, the property market trend in 2023 is full of too many uncertainties. It is difficult to give a standard answer whether will continue to correct or will gradually recover.
At the beginning of 2023, some time ago, the Real Estate Real Estate Sword WeChat public account conducted an online poll of the 2023 Xi'an real estate survey. It is hoped that through a set of data, the home buying intentions and trends of Xi'an home buyers in the new year can be revealed.
At present, the voting has ended and the results have been released. We will use sets of data to understand the expected trend of Xi'an's property market in 2023.
Improving home ownership has become the mainstream of market demand
Before interpreting the voting results, we actually have to take a look at the fan user structure of Real Estate Sword, because the fan user structure has an intentional impact on the voting results.
According to our background data, Shaanxi local users account for 80.63% of real estate fan users, with users mainly from Shaanxi, followed by Guangdong Province, Beijing Fans in Beijing and City accounted for 2.25% and 1.87% respectively; among users in Shaanxi Province, fans in Xi'an accounted for 82.94%, followed by Xianyang and Weinan.
In addition, among the fans of Real Estate Sword, 62.55% are male users and 37.38% are female fans. In terms of age structure, users aged 26-35 account for the highest proportion, reaching 57.8%; users aged 36-45 account for 26.56%, which means that fans in the age group of 26-45 account for 84.36%. This group is actually the main age group of buyers at present.
The voting results show that 40% of the voters already own one house in Xi'an, 23% of the voters own two houses, and 11% of the voters own three or more houses. Currently, only 26% of the voters have no house in Xi'an.
It can be seen that 3/4 of the voters already own a house in Xi'an. This may be related to the fact that many fans of Real Estate Sword are home buyers in the past few years, and may be related to the fact that some of the users are practitioners in real estate and related industries.
currently owns self-purchased real estate in Xi'an, and its proportion is consistent with the proportion of the other option. The data shows that among the users who participated in the voting, 452% of the voters bought a house in Xi'an for improvement, 23% for investment, and 25% for just-needs.
Obviously, from the current perspective, improved demand has become the main force of demand in Xi'an's new housing market.
This is actually related to the current supply structure of Xi'an's property market. House prices are getting higher and higher, apartment sizes are getting larger and larger, and the threshold for home buyers who want to buy a small apartment is getting higher and higher. Some buyers who want to buy a small apartment can only look at sub-new houses in the second-hand housing market, while citizens who already own small apartments in Xi'an can sell old houses for new ones.
Of course, judging from the 2023 house buying plans of the users who participated in the voting, only 37% said they had plans to buy a house in 2023, 44% of the voting participants had no plans to buy a house in 2023, and 18% of the voters chose to depend on the situation.
In the past three years, due to the impact of the epidemic on the entire economic environment, many industries have faced difficulties. Ordinary people have faced risks such as layoffs, salary cuts, and unemployment. Most people's incomes have been affected to a certain extent. This will inevitably affect everyone's consumption power and purchasing power, especially the consumption of bulk commodities such as houses. The recovery of overall demand and confidence may require a longer wait, perhaps in the second half of 2023, perhaps in 2024 or even later.
High-tech is the preferred area for buying houses
From the perspective of demand, 38% of voters can accept a housing price in Xi'an below 15,000 yuan/m2, 25% of voters can accept a price of 15,000-18,000 yuan/m2, and 16% of voters can accept a price of 18,000-20,000 yuan/m2.
In other words, 79% of home buyers can accept housing prices in Xi'an below 20,000 yuan/㎡. The proportion of home buyers who can accept 20,000-25,000 yuan/㎡ and more than 25,000 yuan/㎡ are respectively 15% and 6%.
Judging from the current situation of Xi'an's new housing market, there are actually very few new projects priced below 15,000 yuan/㎡ in the main urban area. Most of the prices of new projects entering the market will be concentrated at 15,000-20,000 yuan/㎡, and the prices of high-tech new projects are basically around 25,000 yuan/㎡.
In terms of apartment area, the demand for small apartments below 90㎡ is very small, only 7%. 90-144㎡ is the main force in the current market demand, accounting for 65%. This area segment is mainly concentrated in three-bedroom houses. Three-bedroom apartments have actually become the starting type of housing in Xi'an.
44-180㎡ unit demand accounts for 17%. The demand and supply of this area segment have also been increasing in the past two years. Many new projects entering the market have planned unit area segments of about 170㎡.
"Which area would you choose first when buying a house in Xi'an?" In terms of area selection, High-tech Zone is still the first choice area for home buyers in Xi'an, accounting for as high as 38%, which means that more than 1/3 of home buyers will first choose high-tech when buying a house in Xi'an.
This is actually not surprising at all. After all, the High-tech Zone has the most employment opportunities in Xi'an. In terms of economic development, employment opportunities, concentration of small and medium-sized enterprises, educational facilities, etc., the High-tech Zone is unique. The demand for housing in the High-tech Zone is very huge. From this, it is not difficult to understand why the housing prices in the High-tech Zone are the highest but there is basically no need to worry about selling. High-tech yyds!
In terms of regional selection, the areas second only to Gaoxin are Chengnan, Qujiang, and Chengbei , accounting for 13%, 11%, and 19% respectively. Since Gaoxin and Qujiang are actually in the south of the city, this means that the proportion of the entire south of the city has reached 62%. In terms of demand for home purchases, Xi'an is still "strong in the south and weak in the north."
The port area is an area that has developed relatively rapidly in the past two years and is also the area with the largest supply of new homes. Currently, the port area is also the area with the lowest housing prices in the main urban area of Xi'an. 9% of voters said that the port area is the first choice for buying a house. It is also an area with relatively high demand in Xi'an.
In other areas, due to factors such as supply, the proportion of demand is relatively small. Among the five new cities in Xixian New Area , Fengdong has the highest proportion, followed by Fengxi and Qinhan.
In the past, people often said that when buying a house, it depends on the location, but now the importance of educational facilities has exceeded the location !
According to this survey by Real Estate Real Estate, 32% of voters value educational facilities most when buying a house, followed by location.
The permanent population in Xi'an is increasing, but there are only so many high-quality educational resources. Therefore, properties with high-quality educational resources are often more favored by home buyers. The h of the Silk Road Software City section tml1 Tiandiyuan Yunshui Tianjing, Country Garden High-tech Cloud Villa Phase 1 in the High-tech Central Innovation Zone and Zhongtian New Hope Future Print are good examples. It is expected that the real estate that everyone will compete for in 2023 is the new project of Zhonghai in the High-tech CID.
At the same time, has high-quality educational facilities, and its advantages are more obvious in terms of the later appreciation of the house and the liquidity of second-hand houses. Poly Tianyue and China Overseas Qujiang Dacheng are examples.
Xi'an people love Vanke , China Overseas, and Longfor
In the voting for the preferred brand developers for buying houses in Xi'an, Vanke, China Overseas, and Longfor ranked in the top three, accounting for 27%, 22%, and 12% respectively. They are the developers preferred by Xi'an people.
It should be noted that when Real Estate Real Estate Sword set the voting options, it left out Sunac , and Sunac should also be at the forefront of Xi'an.
Vanke, China Overseas, Longfor have entered the Xi'an market for more than 10 years. They have projects in all major areas of Xi'an. Their products, reputation, services, etc. have experienced the test of the market. Their development has been relatively stable in recent years, and it is expected that they are popular among home buyers. The projects of these three real estate companies are actually projects that we have always recommended to everyone.
Second only to Vanke, China Overseas and Longfor is Greentown . Greentown entered the Xi'an market relatively late. The launch of the Greentown National Games Village in the second half of 2018 marked the launch of Greentown's first real estate project in Xi'an. Although Greentown entered Xi'an relatively late, through steady development in the past few years, especially the successive delivery of multiple projects in 2022, it has won a good reputation for quality delivery, and its praise has skyrocketed, making it one of the first-choice brand developers for Xi'an home buyers.
Poly, China Merchants, China Resources , these three central enterprises have brought security to home buyers in this round of real estate market reshuffle, and have also made them one of the preferred brands for many home buyers.
Of course, an important factor that affects the choice of home buyers is the richness of the products. The customer base for products that are just in need or newly modified is definitely wider, while the customer base for high-end products is relatively smaller. China Railway Construction and China Jinmao . Since the projects they develop in Xi'an are all high-end projects, their votes are relatively low. However, in fact, these two real estate companies are also highly sought after by home buyers in Xi'an's high-end market.
In this real estate survey and voting, we also added an additional question, that is, about the housing price trend in Xi'an in 2023.
34% of people think that housing prices in Xi'an will rise in 2023, 21% of people think that they will fall, 39% of people think that they will be stable, and 7% of people think they are unclear. The data
is a bit interesting.
At the beginning of 2022, Real Estate Real Estate Sword once launched a survey on the rise or fall of housing prices in Xi'an in 2022. At that time, 31% of people believed that housing prices would rise, 31% thought they would fall, and 38% thought they would remain the same with little change.
Comparing the data in 2022 and 2023, you will find that the proportion of people who think that house prices will fall in the new year has dropped by 10 percentage points compared with 2022, while the proportion of people who think that house prices will rise or be stable is increasing. As many as 73% of the respondents believe that housing prices in Xi'an will rise or be stable in 2023.
Maybe in 2023, it really can’t be worse than 2022! The real estate industry will get better!
