Lucky Bag - This is an exciting term. You don't know what you will buy, and you know nothing about the contents of the package, but when you see the price, you can't help but want to give it a try and try to get lucky. In the eyes of most people, the value of the items in the lucky bag exceeds the price of the lucky bag itself.
The earliest lucky bag economy originated in Japan. Consumers can buy random value-for-money products at low prices. This kind of uncertainty and consumption behavior that emphasizes luck has attracted a large number of consumers.
After the "lucky bag" economy was introduced by e-commerce, it has been continuously improved. It quickly changed from a mixed e-commerce platform to an e-commerce lucky bag with distinctive Chinese characteristics.
E-commerce lucky bags with distinctive Chinese characteristics
E-commerce lucky bags are deeply loved by online shopping enthusiasts for their unique charm. Especially before the New Year every year, major stores take advantage of the few days before the express delivery stop to quickly dump the unsalable goods in the warehouse and pretend to pack a few high-end goods together, euphemistically called the big lucky bag launch.
For example: For only a dozen yuan, you can buy 2-6 pieces of clothes randomly sent by the merchant. It is really tempting, especially after seeing so many reviews and good reviews and so many photos. For those who don’t know the inside story, anyone who looks at it will be very excited.
After all, the price is not expensive. Just take a gamble. If the clothes you like are sent, even if they are fake, it will only cost more than ten yuan, and you will be back after drinking two cups of milk tea. The merchants take advantage of the buyer's psychology.
Important factors in the popularity of e-commerce lucky bags
1. The value of the product
Most people’s impression of lucky bags is that they are big gift packages, and you will most likely earn money after buying them. Therefore, if you buy 3 things for the price of 2 things, most people will feel that you will definitely make a profit without losing money.
2. The randomness of commodities
In economics, there is a "reflection effect": when making a choice between a certain loss and a "gamble", most people will choose to "gamble".
The items in the lucky bag are randomly higher or lower than the list price. In fact, it is a bit of a small gamble, stimulating people's gambling nature. Strictly speaking, it is greed for gain. In addition to consumers’ mentality of taking advantage, the “uncertainty” in purchasing is a greater driving force for purchasing.
3. Recognition of the product
Generally, lucky bags are of value that can be accepted by the public, because this way you can promote your store while selling the goods. If it is too much, it will easily be criticized. If
can meet the above three points, then the lucky bag business can definitely generate profits, but if you don't control the intensity well, you will make a lot of money quickly, which means nothing.
e-commerce lucky bag,
is harvesting IQ? Or is it really good value for money?
Many e-commerce platforms will launch lucky bag activities. Selling lucky bags is actually a very profitable marketing method.
1. Merchants are guaranteed to make a profit without losing money.
Lucky bag items are generally some inventory from previous years in the current season or some out-of-order products. In order to reduce inventory costs, merchants will package and sell them at special prices. It cannot be said that the lucky bag items allow merchants to make much money, but they will basically not lose money. The value of the goods contained in the lucky bag will indeed give you a feeling of making a fortune.
2. Lucky bags are like chocolates
Forrest Gump's mother once said to him sincerely: "Life is like a box of chocolates, you never know what the next piece will taste like." This sentence is also applicable to people who are obsessed with lucky bags, because you never know what will be opened next.
The products that may appear in the lucky bag will not be disclosed in advance. Before you open the box, you never know what is inside. has a mysterious blessing bag, and its target is always the user's wallet.
3. Some products are slightly defective
Although it is said that opening the lucky bag to get the product you like depends on luck, but the merchants will not care about your luck. Basically, the price of the items in the lucky bag will be lower than what you paid, and there will also be some defective products.
Some merchants will put defective products into lucky bags and tell everyone that there is a defective product in the lucky bag, and those who need it can take it away. These defects are also just small points. However, please note that defective products generally cannot be returned or exchanged, so you should think clearly before placing an order.
Warm reminder:
1. Consumers must consume rationally and not blindly follow the herd.
2. There are not so many things that are worth the money, so don’t believe too much in your luck.
3. If you find inferior products, you can lodge a complaint with the Consumer Association.
E-commerce lucky bag, this mysterious and second-rate thing, its beauty will always be just a legend among the people!
Regarding the marketing method of "e-commerce lucky bags", I would like to say something to the majority of consumers: In the information age, there is still no businessman, and the lucky bags are just surprises. Don't care too much, be willing to buy and sell~
