"Avatar: Water Path" (hereinafter referred to as " Avatar 2") has been released for one week. With its shocking and extraordinary audio-visual effects, the global box office has reached 609 million US dollars. Foreign box office analysis agencies predict that its global box office will exceed 1 billion US dollars in about 10 days of release .
Affected by the epidemic, the film’s box office in mainland China currently falls short of expectations, but it will exceed 600 million yuan (approximately US$85.89 million) today (December 24).
In the past few days, as the first batch of "Yangkang" in the country have resumed normal work and life, more and more people are watching movies. It is expected that the box office of "Avatar 2" in mainland China will grow steadily, and ticket prices are also expected to fall.
"Avatar 2" has a global box office of over 600 million US dollars and performed well.
"Avatar 2" is a super 3D visual effects blockbuster that James Cameron has been honing for 13 years. It is highly anticipated by movie fans around the world. On December 16, the film was officially released in many countries and regions around the world. earned a box office of US$134 million in North America and RMB 397 million in mainland China during its first weekend. The global opening weekend box office was US$434.5 million.
Although this box office result is lower than expected, it has set a new box office record for the first weekend of a film directed by James Cameron. Cameron 's works have always been long-distance runners. When "Titanic" and "Avatar" were previously released, the box office on the first weekend was not as good as expected, but in the end the two films successively topped the box office in global film history.
Can "Avatar 2" create another box office miracle like the previous two works? At present, although it is not easy, there is hope.
As of December 23, the film's global box office reached US$609 million. According to time website , a foreign box office analysis agency predicts that "Avatar 2" will have a box office of over 1 billion US dollars after the Christmas holiday, that is, within 10 days of release.
"Avatar", which was released 13 years ago, was only in its third week of release in North America, and the global box office only exceeded 1 billion US dollars. From this point of view, the current global box office performance of "Avatar 2" is not bad.
Cameron's own response to questions about the box office during the first weekend was: We won't know what the box office performance of "Avatar 2" will be until the third weekend. Now that the director has said so, we will wait and see.
The box office in mainland China exceeded 600 million today, and the box office has grown steadily
In contrast, the box office performance of "Avatar 2" in the Chinese mainland film market is currently far from meeting expectations: the first weekend box office was 397 million yuan, and as of December 23 (, the 8th day of release) .556 billion, and will exceed 600 million yuan today.
This year's summer blockbuster "Walking on the Moon", a domestic blockbuster, took in a box office of 997 million yuan in the first three days of its first weekend. There is a clear gap between the two in the same period. "Walking on the Moon" finally received a box office of 3.1 billion yuan. As of December 23, Maoyan predicts that "Avatar 2" will have a final box office of 1.003 billion yuan.
However, this prediction may not be accurate and is dynamically adjusted. We can compare it with " Jurassic World 3".
"Jurassic World 3" was released in mainland China on June 10 this year, with a box office of 355 million yuan in the first weekend. As of June 17 (the 8th day of release), the box office was 495 million yuan, which was not as good as the box office of "Avatar 2" in the same period. However, it finally achieved a box office of 1.059 billion yuan in the mainland.
The reason why the box office of "Avatar 2" was not as good as expected in its first week of release in mainland China was mainly due to the impact of the epidemic. This is evident from the rare high refund rate in the first three days of the film's release in mainland China.
According to Maoyan data, the refund rate for "Avatar 2" at the on-demand screening on December 14 and the midnight screening on December 15 was around 20%. The refund rates in the first three days of the release were 14.8%, 12.7%, and 10.8% respectively, which is much higher than the industry's normal average refund rate of about 5%.
The author originally made a reservation for the on-demand screening on the afternoon of December 14th, but was forced to cancel the ticket because of Yang Kang. He did not enter the theater until after the "Yang Kang" this week.
This very rare and high refund rate fully demonstrates the strong impact of the epidemic on the first weekend box office of "Avatar 2". Its release has so far been far lower than market expectations, and the impact of the epidemic cannot be ignored.
Fortunately, in the past few days, as the first batch of "Yangkang" in the country have resumed normal work and life, more and more people are watching the movie. It is expected that the box office of "Avatar 2" in mainland China will grow steadily, and the ticket price is also expected to fall.
Perhaps because of this, as of the morning of December 24, the box office forecast for "Avatar 2" on Maoyan Professional Edition has quietly risen to 1.062 billion yuan.
Shocking visual effects attract audiences, and the global rating website has a good reputation
The biggest highlight of "Avatar 2" is of course the stunning and extraordinary 3D visual effects. This is the surprise that Director Cameron brought to global audiences through "Avatar" thirteen years ago and the consensus established thereby.
From this point of view, "Avatar 2" will definitely not disappoint! After the author's "Yangkang", this week I went to the Dolby Cinema Hall of Wanda Cinema Beijing Tongzhou Wanda Plaza store to watch this 193-minute super blockbuster, and immersed myself in this unparalleled audio-visual feast.
Pandora's beautiful scenery is like a fairyland. The blue, tall and strange-looking Na'vi people are no longer surprising. The ocean scenes in the second half of are especially beautiful:
the deep blue underwater world, Tukun and other magical marine creatures are incredibly realistic. The paradise-like islands and reefs, the Na'vi people riding horses that look like water snakes, the unprecedented magnificent pictures are refreshing...
As for the safety of watching movies, there is no need to worry. The theater has strict disinfection measures, and audiences wear masks throughout the movie. As far as the movie I watched was concerned, the attendance was moderate and a safe distance could be maintained between the audience. Everyone looked relaxed when entering the venue, and some brought drinks and popcorn.
In the three years since the epidemic, we have never heard of a case being infected in a theater. Because of this, audiences in Beijing and other places do not need to check a 48-hour nucleic acid negative certificate when going to theaters to watch movies.
On the eve of the release of "Avatar 2", director Cameron confidently stated: The Na'vi's motion capture and expression capture special effects are much better than Thanos in Marvel movies, and promised that the special effects in "Avatar 2" are very realistic. This statement is true.
Because of this, even though "Avatar 2" has been criticized by some viewers for its slightly weak plot and more than three hours of running time, its reputation on the world's major movie rating websites is still good:
IMDB has always maintained a score of above 8, Rotten Tomatoes above 80%, and the popcorn index is as high as 94%. Douban opened with a score of 8.5 and currently remains at 8.1. Both Maoyan and Taopiaopiao scored 9.2 points.
Whether it is industry insiders, film critics or ordinary viewers, they are full of praise for the shocking audio-visual effects of "Avatar 2". "The Wandering Earth" director Guo Fan commented that the film "is an unparalleled presentation and a love letter to the deep sea written by Director Cameron."
"Watching Movies" editor-in-chief Alang, although not satisfied with the plot, believes that the film's "technique is amazing. When Loak enters Tukun's body, the blue of Loak and the darkness in Tukun's mouth are clearly layered. When the island tribe jumps into the seabed, rich sounds like marine life ripple in their ears."
Well-known film critic Electronic Knight commented: "Although has some flaws in the plot and characters, it is not as neat and clear as the first one, but overall it still has no problem killing almost all commercial blockbusters in the past ten years (except for two or three movies such as "The Dark Knight" and " Interstellar "). "
Douban netizen Xieirs believes that "Avatar 2": " beats all Marvel movies and 95% of Hollywood commercials in the past ten years. Type piece. The effect of underwater virtual shooting is epoch-making, and the light and shadow are unparalleled. There are problems with the script, but it's very good..."
It may be released on the eve of the Spring Festival, and there are only more than 20 days left to watch the film in theaters
It is no exaggeration to say that "Avatar 2" is a movie born for theaters and is only suitable for viewing in theaters, especially in special theaters such as IMAX, CINITY, Dolby Cinema, PRIME, LUXE, and China Giant Screen. Of course, it is also suitable for viewing in ordinary 3D theaters in good theaters.
Because of this, according to Maoyan Professional Edition data, on the day "Avatar 2" started screening on December 14, the box office of Wanda Cinema was 6.998 million yuan, accounting for 27.64% of the country’s total box office of 25.319 million yuan that day; on December 15, Wanda Cinema’s box office was 7.735 million yuan, accounting for 30.87% of the country’s total box office of 25.05 million yuan that day.
On the first day of the official release of "Avatar 2" on Friday, December 16, Wanda Cinema's box office was 29.475 million yuan, accounting for 22.84% of the national total box office of 129 million yuan that day; on December 17, Wanda Cinema's box office was 33.213 million yuan, accounting for 22.59% of the national total box office of 147 million yuan that day.
According to Wanda Movies financial report data for the first three quarters of this year, Wanda Cinema’s cumulative market share for the first three quarters of this year was 16.8%, an increase of 1.6 percentage points from the same period last year. During the National Day period, the market share reached 18.9%, an increase of 4 percentage points from the same period last year.
In the first week of the release of "Avatar 2", Wanda Cinema's market share has obviously increased significantly. This is not only because its cinema has many special cinemas, but also because its ordinary 3D cinemas have high brightness and good quality.
According to usual practice, the Spring Festival schedule will be dominated by domestic blockbusters, and the key to imported films is generally only one month. "Avatar 2" is very likely to be released on the eve of the Spring Festival. Audiences who want to watch this top-notch visual effects blockbuster in theaters should not miss the remaining 20 days.
