"Liancheng Wufeng" tea brand promotion meeting on site. Photographed by Dong Yixin
The scene of the "Liancheng Wufeng" tea brand promotion meeting. Photo by Dong Yixin
China News Service, Hangzhou, May 22 (Fan Yubin Dong Yixin) "Of course everyone who has seen this kind of tea has a share. Each of you dear friends here will give you one." On the 22nd, at the Liandu District, Lishui City, Zhejiang Province " At the "Liancheng Wufeng" tea brand promotion meeting, the actors narrated the "past and present lives" of "Liancheng Wufeng" in the form of a short sitcom. The melodious music accompanied by the long fragrance of tea attracted many tourists to stop and drink tea.
The 4th China International Tea Expo (hereinafter referred to as "Tea Expo") was held in Hangzhou from May 21st to 25th, with an exhibition area of 70,000 square meters and 3,423 standard booths, an increase of 10% over the previous session. Among them, there are 1,700 commercial exhibition booths, fully displaying the charm of Chinese tea and the current development results of the tea industry.
As the host of this year’s Tea Expo, a total of 222 tea companies from Zhejiang participated in the exhibition, with a total of 512 booths, the largest scale ever. Among them, Liandu District organized a group to participate in the exhibition with "Liancheng Wufeng" as its main brand.
"Liancheng Wufeng" sitcom that has been around for thousands of years. Photo by Dong Yixin
High mountain clouds and mist produce good tea. The territory of Liandu is rich in vegetation and shrouded in clouds and mist. It is a suitable area for the growth of Chinese green tea. The unique ecological and natural environment has given birth to the unique quality of "Liancheng Wufeng" which is mined early and has good internal quality. It is known as "the best morning tea in Jiangsu and Zhejiang".
In 1992, "Liancheng Wufeng", West Lake Longjing and Yuhangjing Camellia simultaneously won the bronze medal at the first China Agricultural Expo. In 2014, it won the national ecological origin protection product certification and other honors.
"Good tea must be smelled by people." "Having a reputation but no brand." has always been a "stumbling block" to the development of the Liandu tea industry.
"In the past, when we mentioned tea, the first thing that came to mind were famous teas such as West Lake Longjing and Xinyang Maofeng. We knew very little about 'Liancheng Wufeng'. This is because tea companies in Liandu District used to operate alone and their brand power was relatively scattered." said Ji Jun, deputy director of the Agricultural Characteristics Industry Development Center of the Bureau of Agriculture and Rural Affairs of Liandu District. The changes in
started with " holding together to warm up ". Since last year, Liandu District has determined a development path to break through the bottleneck of value-added agricultural products through branding. A series of measures such as the introduction of supporting policies, the determination of "Liancheng Wufeng" as a regional public brand, the launch of packaging design competitions, and "expedition" of tea events at all levels were "lined up" and implemented. The aroma of tea is getting stronger on the road to branding.
After this year’s Lantern Festival, Liandu District and the Department of International Cooperation of the Ministry of Agriculture and Rural Affairs jointly organized the “First Cup of Spring Tea in 2021” event, local brands such as “Liancheng Wufeng” have emerged in the international market and attracted widespread attention from all walks of life.
Good quality drives the tea trade in Liandu. In 2020, Liandu District's tea output was 2,366 tons, with an output value of 4.253 billion yuan (RMB, the same below). More than 50,000 acres of ecological tea gardens among clear waters and green mountains have become a "cash cow" for local farmers.
Planting a leaf makes the people rich. The development of Liandu tea industry is the epitome of Zhejiang tea industry.
"In 2020, the tea garden area, tea output, and output value of Zhejiang Province reached 205,000 hectares , 191,000 tons, and 23.86 billion yuan respectively, setting a record high and ranking among the top in China." Zhejiang Province Sun Guorong, the second-level inspector of the Department of Agriculture and Rural Affairs, said that over the years, Zhejiang has carried out in-depth development of the tea industry in accordance with the requirements of "high-efficiency ecology, characteristic high-quality products" and initially built a modern tea industry system with organic integration and coordinated development of tea culture, tea economy, tea ecology and tea tourism. (End)
Source: China News Network
