On June 21, China Central Radio and Television Corporation and Douyin Group jointly held a cloud release event, announcing that Douyin Group became a rights-holding broadcaster for the 2022 Qatar World Cup and a strategic partner for the live broadcast of China Central Radio and

2025/08/1921:41:33 hotcomm 1457

On June 21, China Central Radio and Television Corporation and Douyin Group jointly held a cloud release event, announcing that Douyin Group has become a 2022 Qatar World Cup broadcaster and a strategic partner of China Central Radio and Television Corporation live broadcast. Peng Jianming, member of the editorial meeting of China Central Radio and Television, and Zhang Nan, CEO of Douyin Group, delivered online speeches and jointly launched cooperation between the two parties.

On June 21, China Central Radio and Television Corporation and Douyin Group jointly held a cloud release event, announcing that Douyin Group became a rights-holding broadcaster for the 2022 Qatar World Cup and a strategic partner for the live broadcast of China Central Radio and - DayDayNews

In his speech, Peng Jianming said that football is known as the "world's number one sport", and the World Cup is the top feast of this number one sport, attracting the largest audience. China Central Radio and Television and Douyin Group have strong complementary advantages in copyright cooperation and new media communication. Based on the good cooperation in the past, the 2022 Qatar World Cup has created new cooperation opportunities for both of us, allowing us to join hands to jointly create and explore new cooperation models and technical means, and jointly achieve better new media communication effects and greater social benefits.

Zhang Nan said in his speech that Douyin has become a product that many sports enthusiasts like. Whether it is live events, secondary creation of sports videos, or knowledge sharing of fitness experts, the sports ecology in Douyin is becoming more and more abundant. Douyin is as full of expectations as everyone is for the upcoming World Cup. It will work closely with the Central Station to enrich everyone's live broadcast experience by creating more popular and creative interactive forms, and present a wonderful and unforgettable World Cup feast to everyone.

In recent years, Douyin has continuously improved the platform's sports content ecosystem. According to the relevant person in charge, Douyin is not only a partner of European Cup and 2021 American Cup , but also launched a number of exclusive sports programs during the Tokyo Olympics and Beijing Winter Olympics , inviting many athletes to settle in, using short videos to record training and daily life, participate in event commentary and sports science, and show the style inside and outside the field. The relevant content has received good response from netizens.

According to the "2021 Douyin Sports Ecological White Paper", in the past year, Douyin Sports has seen significant growth in content supply, consumption and dissemination. As of the beginning of 2022, the number of sports creators with more than 60,000 fans of Douyin exceeded 60,000, and the number of live sports broadcasts and viewers increased by about 50%. Recent research shows that Douyin users are full of expectations for the Qatar World Cup.

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