Xinhua News Agency, Beijing, November 28, Preliminary data from the American Solutions Company showed that the traffic of retail stores on "Black Friday" on November 26 this year fell by 28.3% compared with "Black Friday" in 2019, because Americans spend more money online during the festival shopping season at the end of the year and started spending earlier.
From Thanksgiving, Christmas to New Year, the U.S. end-of-year festival season is also a shopping season. NBC News reported on the 27th that the shopping season has grown in size, and more and more Americans have started to consume as early as October, and the retail industry has also started promotions in advance.
On November 26, people shop at Macy's Department Store in New York, USA. The fourth Thursday in November is the traditional American festival Thanksgiving, and the "Black Friday" that follows will start the holiday shopping season for more than a month. However, plagued by supply chain bottlenecks and labor shortages, a large number of commodity prices have risen and inventory has been tight since this year, which has added many troubles to American consumers who are tortured by the epidemic and eager to celebrate holidays. (Photo by Wang Ying, Xinhua News Agency)
年0年0月大家球家网 Brian Field, senior director of global retail consulting business at U.S. Solutions, said: "It is obvious that shoppers started buying things early this year, the same as last year." He believes that there are two reasons for consumers to start buying early, one is to be afraid that the new crown epidemic will worsen, and the other is to be worried about domestic supply chain problems.
Xinuan US-funded solutions company data shows that compared with the same period last year, the US retail store traffic increased by 47.5% this year. Last year on Black Friday, many people in the United States stayed at home due to concerns about the epidemic, and retailers shortened their business hours.
field said that the traffic flow of retail stores in the southern United States is close to recovering to the 2019 level this year. He believes that consumers' shopping behavior on the "Black Friday" day was not affected by the emergence of new mutant strain Omickron in some countries, and the "ban" measures of the government and the community to deal with the epidemic will affect retail store customer flow.
Xinuan US-owned Solutions Company data shows that on this year's "Black Friday", the busiest period of retail stores was the same as in previous years, from 1:00 to 3:00 pm. The company predicts that Black Friday may still be the busiest day for physical stores during the end of the year-end holiday season in the United States.
On November 26, people shop at Macy's Department Store in New York, USA. (Photo by Wang Ying, Xinhua News Agency)
Data from the US Odobe Analysis Company shows that online sales in Black Friday this year were US$8.9 billion, lower than the record of US$9 billion set last year. On Thanksgiving Day, online sales reached US$5.1 billion, the same as last year.
Odobi Analytics expects online sales to reach between US$10.2 billion and US$11.3 billion on Cyber Monday, November 29 this year. "Cyber Monday" is the largest online shopping day in the United States throughout the year.
Due to supply chain problems affecting the inventory levels of some companies, consumers may find that many retailer websites show that a variety of products are out of stock. According to data from Odobi Analysis Company, the sales outage information of retailers' websites this year increased by 124% compared with before the epidemic, and the sales outage rate of household appliances, electronic products, household goods and gardening equipment is the highest.
The National Federation of Retailers predicts that the U.S. holiday shopping season sales will reach $843.4 billion to $859 billion from November to December this year, a record year-on-year increase of between 8.5% and 10.5%. (Chen Dan)
Source: Xinhua News Agency
