Text | Ma Lianhong
Recently, as the Qatar World Cup is about to start, Switzerland famous sports research institution CIES (Swiss Football Observatory) announced a World Cup top 32 value ranking. Among the top 32 in this World Cup, six teams, England, Brazil, France, Spain, Portugal and Germany, have a net worth of more than 1 billion euros, of which the highest value of the English team is 1.499 billion euros.
Since CIES calculates the final team's value based on age, experience, the level of players playing in the club and the remaining period of their current contract, under this calculation method, Messi 's value is only 25 million euros, while C Ronaldo 's value is only 20 million euros. Both stars are not the most valuable players of their respective national teams, so Portugal and Argentina's two favorites are ranked lower. Therefore, the Argentine team, which is highly favored by Chinese brands, ranks 8th with a total value of 748 million euros, only half of the total value of the England team. In terms of
players, the total value of all players participating in this World Cup is worth about 15 billion euros. The most valuable player in this World Cup is the English team's Bellingham , which is worth as much as 202 million euros. Following closely behind is the 22-year-old Brazilian teenager Vinicius of Real Madrid , with a net worth of 201 million euros. French star Mbappe ranked third with 185 million euros. Although the contract with Paris Saint-Germain will expire in 2024, Mbappe is still the most valuable player in the French team.
6 World Cup teams are worth more than 1 billion euros
According to CIES data, England has the most valuable team in the 2022 World Cup, with a total value of 1.499 billion euros. Although Bellingham alone accounts for 13.5% of the total, teammates such as Foden (200 million euros), Saka (120 million euros) and Mount (100 million euros) are also relatively valuable.
Brazilian team has a net worth of 1.455 billion euros in this list, thanks in large part to their Real Madrid players. In addition to Vinicius, Militon and Rodrigo both have a net worth of 110 million euros, while Arsenal two-man Jesus (120 million euros) and Martinelli (100 million euros) also top the list. Neymar transferred to Paris Saint-Germain in 2017 for 222 million euros, and still holds a world record to this day, with CIES valuing it at 70 million euros. The French team, which ranks third in
, has a net worth of 1.337 billion euros. As the champion of the last World Cup, the French team is still one of the popular teams to win the championship this year. But with Kanter and Pogba confirmed to be absent due to injury, and Matuidi has been away from the front-line football world, this means that the French team's main midfield trio will not appear in this World Cup when they won the last World Cup.
ranked fourth to sixth in the orders were Spain (1.101 billion euros), Portugal (1.154 billion euros), and Germany (1.02 billion euros). Ranked seventh to tenth are Netherlands (756 million euros), Argentina (748 million euros), Uruguay (590 million euros) and Belgium (562 million euros). The last team to advance to the World Cup, , Costa Rica, , has a net worth of only 23 million euros, ranking last on the list.
This World Cup will welcome six Asian teams, Iran, Japan, South Korea, Australia, Saudi and host Qatar, which is also the largest scale for the Asian Legion to participate in the World Cup. Among the Asian teams, the total value of Japanese team is 205 million euros, ranking 20th; South Korea has a total value of 159 million euros, ranking 26th; Iran, Saudi Arabia , Australia and Qatar ranked 5th to 2nd place respectively.
3The United States team has the most partners, and Argentina is favored by Chinese companies
At the same time, Sports Big Business found through statistics on the official websites of national football associations or national teams that as of November 18, the United States team had the largest number of partners, and the vast majority were American local companies. It is worth mentioning that the statistics of this partner data include more than 20 licensees and 10 official sponsors, which also makes the total number of teams in the United States exceed other national teams.
ranks second in the number of partners Belgium . Belgium is only ranked tenth in the list, but the team has a number of big-name stars, such as the world's number one midfielder De Bruyne, the world's top forward Lukaku , and Real Madrid's winger Hazard, etc. Under the same statistical method, as of November 18, Belgium signed more than 30 partners, including 14 main sponsors.
Although Argentina's value is only half that of England's, the number of partners in Argentina is comparable to England, which has the highest value. Previously, EA had simulated the World Cup with FIFA23 games. Argentina finally defeated Brazil in the final to win the championship, and Messi scored 8 goals to win the best scorer.
Sports business found through checking relevant websites that the partners of the England team include Nike, EE, Budweiser , Coca-Cola , etc., involving industries such as communications, finance, technology, games, sports brands. Argentina is favored by Chinese companies and has signed contracts with Wanda Sports, Yili, Panpan Food, the new Outlander , and 0,000-carat .
is the same as in previous years. Sports brands are still one of the main sponsors of this World Cup team. According to statistics, among the 32 teams shortlisted for this World Cup, each team has received sponsorship from sports brands, of which Nike sponsored a total of 13 teams, becoming the largest jersey sponsor of this World Cup. Adidas sponsored 7 teams, and Puma sponsored 6 teams. It is worth noting that this is the first time that Nike has sponsored more teams in the World Cup than Adidas has sponsored the World Cup since entering football marketing.
In addition, 15 teams were sponsored by auto manufacturers this year, accounting for about 46%, of which Volkswagen sponsored a total of 7 teams; Coca-Cola sponsored a total of 9 teams.
Overall, the higher the value team will receive more corporate cooperation. However, with the grand opening of the 2022 Qatar World Cup at the Doha Bay Stadium on the evening of November 20, what changes will happen to the team value, sponsors, partners, etc. of various countries? Please continue to focus on the big sports business, pay attention to the release of the "Qatar World Cup Sports Brand Value List" and the "Qatar World Cup Marketing Report", and provide you with detailed explanation of the "big business" behind the Qatar World Cup.
