From "Made in China" to "Made in China", from "Chinese products" to "Chinese brands", in the wave of China's consumption upgrading and industrial upgrading, innovation has become the core driving force for brand and industry growth. Against this background, the Chinese nourishing with a long history and traditional cultural charm has also embarked on the road of innovation. Through years of development and exploration, it has gradually entered the era of high quality.
As a representative of Chinese tonic with a history of thousands of years, Cordyceps sinensis , which carries historical significance and medicinal value, occupies an important position in the tonic market and also shoulders the important task of Chinese tonic innovation and modernization. Dongyangguang Fresh Cordyceps is a pioneer in promoting the modernization process of the traditional nourishing industry. With 15 years of hard work in the field of Cordyceps sinensis, it has won unanimous praise from all walks of life through innovation in many fields such as industrial modernization, product quality, and communication multidimensionalization, and has promoted the innovative development of Chinese nourishing.
Industry innovation Multi-dimensional breakthrough has become a benchmark for modernization of traditional nourishing industries
Breakthrough 1: Cordyceps sinensis industrialization
For a long time, the Cordyceps sinensis industry has been in a state of dilemma, and its economic and ecological benefits are difficult to balance. The conflict between high scarcity and strong market demand is constantly intensifying. Therefore, it is imperative to alleviate the contradiction between supply and demand and protect this rare species by achieving Cordyceps sinensis ecological breeding. In the past three decades, the Ministry of Science and Technology, the Ministry of Industry and Information Technology and other ministries and commissions have established a number of research projects on Cordyceps sinensis ecological breeding to vigorously support scientific research on Cordyceps sinensis ecological breeding.
Since 2007, Dongyangguang has actively responded to the national call and has carried out 15 years of research on the ecological breeding of Cordyceps sinensis, and has taken the lead in the world in solving the global problem of industrialization of Cordyceps sinensis ecological breeding. According to the identification of professional institutions, Dongyangguang Fresh Cordyceps is highly consistent with wild Cordyceps in terms of insect species, appearance and traits, microscopic structure, chemical composition, and nourishing effects. Dongyangguang has won two provincial awards: the first prize of Science and Technology in Guangdong Province and the first prize of Hubei Province Patent Award, and has received high praise from academicians and scholars such as Zhong Nanshan, Wei Jiangchun , and Zhang Boli .
Breakthrough 2: Process intelligence and standardization
If you want to modernize traditional tonic products, the intelligence and standardization of the processes behind them are necessary prerequisites. In terms of intelligence, Dongyangguang has a 330,000 square meters intelligent ecological breeding base. Through advanced biotechnology and big data analysis technology, it highly simulates the ecological environment of seven dimensions including temperature, humidity, air pressure, and light in the Qinghai-Tibet Plateau, , temperature, humidity, air pressure, and light, ensuring that Cordyceps sinensis is always in a suitable growth environment.
Standardization, Dongyangguang has set up strict implementation standards in the growth, mining, cleaning, testing, transportation and other major links of Cordyceps sinensis. Through 12 fine research processes such as mud peeling, rough brushing, 360° ultrasonic cleaning technology, and microscopy inspection, each batch of Dongyangguang fresh Cordyceps sinensis has no heavy metals and arsenic content exceeding the standard, no adulteration or addition, and the high quality and stability of the product are achieved.
Breakthrough three: Scientific research, clinical and dataization
. What is the use and how to use Cordyceps sinensis is a difficult point for the industry to achieve breakthrough development. Cordyceps sinensis needs to go beyond ancient books and combine clinical research and data analysis with traditional Chinese medicine theory to show its nourishing effect more scientifically, systematically and intuitively. To this end, Dongyangguang, Academician Zhong Nanshan's team and Macau University of Science and Technology jointly created the "Guangdong-Macao East Sunshine Cordyceps Joint Research Center", and jointly conducted in-depth research on the nourishing effects of Cordyceps in kidney, lung, immunization of , tumors, and anti-aging, and published more than 100 research papers, actively promoting the clinical and dataization process of Cordyceps research.
Product innovation focuses on the pain points of the industry, and the "fresh" quality is deeply rooted in the hearts of people
Since ancient times, Chinese people have had a tradition of eating Cordyceps sinensis to maintain health and nourishment.However, due to the preservation technology, in ancient times, people could only eat dried Cordyceps, that is, after the Cordyceps was dug, it needed to be dried in the shade, dried in the sun, dried in the sun, and dried in the drying process. During this process, Cordyceps water evaporates and a large amount of nutrients are also lost. Therefore, as people pay more and more attention to quality and nutrition, fresh Cordyceps has become the mainstream choice in the market.
In order to allow consumers to eat fresher and nutritious Cordyceps sinensis, Dongyangguang has developed a number of key technologies such as FD aerospace freeze-dried fresh lock technology and intelligent ecological preservation technology, allowing Dongyangguang Fresh Cordyceps to retain its rare nutrition by 2.7-3 times (SOD activity), becoming a representative of high-quality fresh Cordyceps sinensis. At the same time, multiple cleaning processes also allow consumers to enjoy Dongyang glossy Cordyceps without cleaning, which has started a new experience of "eating good Cordyceps freshly".
Dissemination innovation keeps pace with the times and promotes Cordyceps sinensis categories and brand building through multiple channels
As a tonic with a market size of over 50 billion, although Cordyceps sinensis is very popular in the market, it has been in a state of having categories but not having brands for a long time. Representative brands have emerged one after another in Chinese tracks such as tea and bird's nest. After successfully driving category consumption through brand influence, the Cordyceps sinensis industry urgently needs a "leader" to achieve a double harvest of brands and categories.
In recent years, Dongyangguang Fresh Cordyceps has spread through multiple channels and multiple steps of online + offline, brand + category, making Cordyceps continue to be active in the public eye, and also making the nourishing concept of "eating good Cordyceps freshly" deeply rooted in the hearts of the people. During this period, Dongyang Guang Fresh Cordyceps successively named two popular variety shows, " Tianshu Voice 3" and "Hifangpai 2". Through active co-creation with the program team, the nourishing effect and application scenarios of Cordyceps sinensis were vividly displayed. It has received praise from many celebrities such as Zhoushen , Zhang Shaohan , Ren Jialun , Wei Daxun , and has triggered widespread discussion on media platforms such as Douyin, Weibo , Zhihu, and Xiaohongshu, setting off a nourishing wave of "good Cordyceps are eaten fresh".
In addition to the popular variety show screen, Dongyangguang has also rapidly expanded its influence in the sports circle. By naming CBA Zhejiang Guangsha, sponsoring and hosting a number of golf events, it closely links Cordyceps with people who love sports and health, continuously outputs popular scientific knowledge of Cordyceps, and concreteizes the various usage scenarios of Cordyceps, forming a health trend of "playing high balls and eating Cordyceps" in the golf circle.
At present, Dongyangguang Fresh Cordyceps has laid a solid foundation for the rise of its brand and Cordyceps sinensis categories through the continuous innovation and development of the three dimensions of industry, products and dissemination. In the future, as the leader of the Cordyceps sinensis industry, Dongyangguang Fresh Cordyceps sinensis will also increase its own brand and Cordyceps sinensis category construction, actively promote the modernization and quality process of the Chinese tonic industry represented by Cordyceps sinensis, and realize the cultural inheritance and innovation of Chinese tonic.
