For companies like Apple, the holiday season is an ideal time to sell a lot of products, including the iPhone. Unfortunately, as the company noted in a press release on the upcoming shortage, analysts predict that the latest models will continue to be in short supply despite Appl

2025/08/1113:24:33 hotcomm 1453

For companies like Apple , the holiday season is an ideal time to sell a large number of products, including iPhone . Unfortunately, as the company noted in a press release on the upcoming shortage, analysts predict that the latest models will continue to be in short supply despite Apple's very strict control over its supply chain. This also indicates that consumers will spend longer waiting for their shiny new iPhone 14 to arrive at their doorstep.

Previously, it was reported that Foxconn's iPhone assembly plant in Zhengzhou, China is facing production cuts due to restrictions on the new crown pneumonia epidemic, which naturally affected the shipment of iPhone 14 Pro and iPhone 14 Pro Max. According to an investor report found on AppleInsider, JP Morgan analyst said that although it is difficult to determine affected shipments due to operational restrictions in the factory, there are other ways to determine whether there is a supply shortage, which is reducing lead times.

The longer consumers wait for iPhone 14 Pro or iPhone 14 Pro Max, the longer the delivery time is, which indicates a gap between supply and demand. Unfortunately, Apple has been unable to overcome these increasing obstacles and may ship fewer than the previously planned iPhone 14. Apple initially planned to ship 90 million units by the end of 2022, but now this forecast has changed to 87 million units, a decrease of 3 million units.

Assuming the average selling price (ASP) of these 3 million iPhones is $800, Apple will lose $240 million in revenue, or nearly $250 million. However, JP Morgan has different statistics on Apple's shipments this year, believing that Apple's shipments will drop from 82 million units to 74 million units this year. Apple is currently working to divert part of its production to Vietnam and India to diversify its supply chain.

Even at current production, these two countries are still inferior to Foxconn's assembly plant in China, so it will take several years for Apple to completely get rid of its dependence on the region.

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