uses sincere service to create a flagship brand in the study abroad industry.
Beijing has just experienced several heavy rains, and the temporary coolness has finally given people a moment of breathing in the hot summer. In June, on a clear and cloudless afternoon, a reporter from Study Abroad magazine had a face-to-face exchange with Zheng Yingwen, Chairman and President of Jinjilie Study Abroad . "I just finished the morning meeting and came here." Zheng Yingwen said this at the beginning of the interview, and his kind tone as a teacher reflected the hospitality and enthusiasm of Shandong people. In the following interview, Zheng Yingwen told the "Study Abroad" magazine a bit of his 21 years of studying abroad in Jinjilie, and unfolded a wide picture depicted by industry leaders.
Getting along with Jinjilie Entering the study abroad industry
When he was young, Zheng Yingwen had a unique preference for English. It was also a kind of fate that he was able to get along with Jinjilie, a study abroad educational institution. After entering university, Zheng Yingwen studied English Language and Literature. During his college years, he read a lot of Western literary works and also came into contact with many foreign teachers from all over the world. Every Thursday, everyone would make an appointment with foreign teachers to communicate in English at home. The personal experiences from time to time allowed Zheng Yingwen to understand the true appearance of life and work overseas. "The continuous exchanges with foreign teachers during college have given me a certain understanding of Western culture and education. This has played an enlightening role in my future ability to further understand the world and other countries outside China." After graduating from
, Zheng Yingwen went to the state-owned enterprise North China Petroleum and worked in the Information Center. He was one of the few staff members who could access computers at that time. "At that time, I had to learn about oil and machinery information from the United States, Kazakhstan, Malaysia and other countries through the Internet." After leaving North China Petroleum, Zheng Yingwen entered an international trade company in Hong Kong, China, and during this period he came into contact with some foreign institutions, which began to deepen his ties with international education.
While working in international trade, Zheng Yingwen and Jin Jilie met for the first time in studying abroad. "We participated in the first overseas outstanding university of science and technology promotion conference hosted by Jinjilie Study Abroad in 2001 at China Century Monument , which is affiliated to the 4th China Beijing High-tech Industry International Week hosted by the Beijing Municipal Government. At this exhibition, there were more than 100 overseas colleges and universities, with more than 10,000 visitors, setting a precedent for large-scale international events hosted by private enterprises in my country." Since then, he officially became acquainted with Jinjilie Study Abroad, and entered the study abroad industry under the guidance of Dr. Zhang Shijie, founder of Jinjilie Study Abroad, opening a new chapter in his life. In the new environment, he tried new positions. Perhaps this was the arrangement in the dark, allowing Zheng Yingwen to play his English advantages and thrive in the soil of Jinjilie study abroad. "The times have given us opportunities and opportunities, which gave me the honor of entering the study abroad industry in such an era. By chance, I came to Jinjilie Study Abroad Company. It was around 2,000, and it was a period of rapid development in China's economic, cultural and educational fields." That year, Zheng Yingwen was 27 years old. He witnessed the vigorous development of international education and the study abroad industry along the way.
Stable and steady. Persevere in self-realization
No matter how big the steps are, you can’t reach a thousand miles. Without accumulating small streams, there is no way to form a river or sea. Zheng Yingwen is now an industry leader who has multiple jobs: Chairman and President of Jin Jilie Study Abroad, member of the first board of directors of U.S. News Global Education, BCC career coach, vice chairman of the board of directors of the China Education International Exchange Association Study Abroad Service Branch, vice president of the Beijing Study Abroad Service Industry Association, director of the Beijing Overseas Chamber of Commerce, and vice president of the Beijing Enterprise Development Promotion Association. Many identities make him very busy every day and often need to attend various international education conferences and industry forums.Leaving these resounding titles and turning the pointer of time back to 21 years ago, he relied on his enthusiasm and dedication to the industry to start from a grassroots employee, constantly innovating and exploring, achieving self-progress step by step, and eventually becoming a solid force to lead Jinjilie to achieve many honors in studying abroad.
As Jin Jilie's growth in studying abroad, Zheng Yingwen is also constantly exploring and moving forward. "After entering Jin Jilie's study abroad, I have been exploring and thinking. Starting from the grassroots employee, I have fully understood the details and processes of the entire business, the understanding and grasp of customers, etc., and constantly refine them at the business level from the perspective of a grassroots employee, extract and dig out the deep needs of this industry and customers, and meet their needs from the business level." In the process of changing from the manager's identity to the operator's identity, Zheng Yingwen participated in the formulation of many internal systems of the company, and also participated in the formulation of national standards for studying abroad industry. This taught him how to run a business to ensure that more customers’ needs are met while bringing better employment and development opportunities to more employees.
In the interview, Zheng Yingwen mentioned self-improvement and altruistic thinking many times, "Today, the help of the company to customers is actually helping oneself; to improve employees is also helping oneself and improving oneself." As time goes by, in the process of communicating with different roles, he has learned a lot and received a lot of inspiration. In his opinion, helping others realize their dreams is the best way to realize their self-worth.
grows with Jin Jilie. Being a conscientious brand
The development of international education cannot be separated from active exchanges from multiple parties. As a study abroad institution, Jin Jilie has always attached great importance to participating in various international education celebrations. In 21 years, Zheng Yingwen has represented Jin Jilie in studying abroad to participate in international education events of all sizes, "including the internationally renowned AIRC American International Admissions Association Annual Meeting, NAFSA International Educator Event, ICEF International Education Exhibition, Asian Education Forum Annual Meeting, as well as the two spring and autumn education exhibitions held by the Domestic Chinese Education International Education Exchange Center and China Study Abroad Service Center every year. These exhibitions can help practitioners in an industry improve their understanding of this industry and their judgment on the future of the entire industry." Zheng Yingwen said so.
On the way to become the leading brand in the industry, Zheng Yingwen, a veteran, was deeply touched. "We initially set a service concept, which is to be customer-oriented and customer-centric. This service concept has not changed yet." As a service industry, he believes that the most important thing is to be a conscientious industry. "As an enterprise, there is no doubt that it should make profits. If the enterprise does not make money, this type of enterprise will have no value in existence. But we must make conscientious money and to do conscientious industries, it must match the service concept. . And what we do is to empower children's future, and we cannot tolerate any carelessness. In 2009, Jinjilie Study Abroad launched the "Jinnuo Plan" for study abroad services, making ten promises to consumers, such as "not doing any false services" to guide the industry to develop towards standardization."
At the same time, in recent years, whether students are at home or abroad, especially when there are problems abroad, Jinjilie Study Abroad will do its best to help. The timely assistance in these crisis moments makes international students feel extremely heartwarming. In 2019, a Mega Education Service Institution went bankrupt due to poor management. This has caused many problems such as more than 20 international high school students to be trapped. After the incident, Jinjilie Study Abroad contacted the institution to discuss the aftermath of studying abroad family, and also contacted all students and parents who studied in high schools in the United States through Jinjilie Study Abroad and the institution's cooperation program, providing a series of emergency and effective solutions to maximize the losses of overseas families. After the storm was resolved properly by Jinjilie Study Abroad, many affected students successfully applied for undergraduate studies in various American universities after graduating from high school. The subtleties are outstanding, and the repeated efforts have verified Jinjilei's service concept of "customer-oriented and customer-centric", and has also made significant contributions to the standardization of the development of the study abroad industry.
In addition to the service spirit of everything and being very knowledgeable, professionalism is undoubtedly the secret key for Jinjilie to become a leading brand in the study abroad industry. This is also what Zheng Yingwen is proud of. "Because there is information asymmetry in studying abroad, someone must truthfully inform users of foreign information, so we need to break the information gap and pass the information to domestic students and parents. Jinjilie Study Abroad is the only company in the industry that has a team of former education counselors. It has been specially invited by Jinjilie to study abroad and provide guidance for the study abroad consumer education school. It has formed a strong expert team." To this day, Jinjilie Study Abroad has former education counselors from many countries including the United Kingdom, Russia, Australia, Japan, the United States and other countries as former education counselors, and has an educational counselor who occupies an important position in bilateral education exchanges between the two countries for communication and guidance, making study abroad services more secure. Jinjilie Study Abroad is also the first institution in the study abroad industry to obtain ISO9001 International Quality Management System Certification and UKAS International Quality Management System Certification, and has participated in the drafting of the first national standards in the study abroad industry, "Study Abroad Service Terms" and "Study Abroad Intermediary Service Standards", which has achieved a breakthrough in the "zero" national standards in the study abroad industry, fundamentally promoting the service upgrade of Chinese study abroad institutions and promoting the further improvement of the integrity service system in the study abroad industry. "We have established a standardization center, a business school, and a supervision center, which is the only one in the industry. The business school is responsible for training employees, and the supervision center is responsible for checking whether employees are implemented in accordance with standards, whether service quality is effectively maintained, and the system is used to ensure the professionalism of services. Only a standardized service system can enable an enterprise to go further." Relying on excellent teams and professional services, Zheng Yingwen has built a complete study abroad system. At present, Jinjilie Study Abroad has more than 2,600 high-quality overseas colleges and universities around the world, and is providing services for college consultation and application in 28 countries and regions. At the same time, 46 public welfare consumption education schools and bases have been established in China.
Opportunities and development coexist
promotes the development of Sino-foreign cooperative education projects
Economic globalization process has continued to this day and has profoundly changed the development trajectory of human society. For more than a hundred years, China's exchanges with the world have never stopped, and the status of education is irreplaceable. From the initial study abroad on business, to the fact that my country studied abroad at its own expense after the reform and opening up of , and now ordinary families can also enjoy high-quality overseas educational resources. After experiencing the vicissitudes of the economy and with the rapid development of my country's economic level, it has become one of the development directions that the country emphasizes. To date, Chinese students have become the main force in studying abroad in many countries around the world. In 2019, the total number of overseas students in my country was 703,500, an increase of 41,400 from the previous year, an increase of 6.25%. More students choose to "go global" to broaden their international horizons, fully absorb the nutrients given by higher education, feel the diversity of the world outside, and burst into vitality in the collision of culture.
In Zheng Yingwen's eyes, international education is full of opportunities and challenges. Just like a coin has two sides, the first person to seize the opportunity will succeed. He believes: "The current international situation is very complex, and the role of international students is very important. As a strong force to break the barriers, more aspiring people need to become elites by learning advanced cultural concepts, science and technology from various countries, thereby promoting the development of all mankind. Among them, international education exchanges undoubtedly carry such an important mission. I think the development of international education is unstoppable."
After the outbreak of the new crown pneumonia epidemic, many international students' pace of going to the world was pressed by the pause button, and many study abroad institutions have also suffered varying degrees of impact. During this period, Jinjilie Study Abroad actively played a leading role and was the first in the industry to actively launch an Internet online platform, President Jinjilie, using the power of Internet technology to graft and integrate with the business itself, and continue to provide high-quality services to overseas students.Zheng Yingwen told the reporter of "Study Abroad": "After the outbreak of the epidemic, we have summarized the latest overseas college policies, enrollment conditions, and entry policies of various countries as soon as possible. At the same time, Jinjilie Study Abroad also launched a series of online education exhibitions as soon as possible. Through the Jinjilie University President Internet platform, study abroad information can be transparent at this special time node of the epidemic." In order to allow students to receive the same service during their stay at home, in 2021, the online study abroad service was officially launched, and the online study abroad service greatly met the needs of international students and overseas families. In recent years, through the onlineization of study abroad services, Jinjilie Study Abroad has also emerged as a new OMO model that integrates online and offline, adopting higher standards and stricter requirements for teams and service processes, and adhering to the basic principles of "four modernizations" of product standardization, price transparency, transaction online, and process visualization. While improving service quality and customer satisfaction, this move also fully protects consumer rights and better meets diverse customer needs.
Due to the influence of factors such as the epidemic, many families have begun to gradually increase their attention to Sino-foreign cooperative education. As a springboard for studying abroad, Zheng Yingwen believes that it will become the focus of the future promotion of the Ministry of Education and universities. "At the moment of the epidemic, some families will consider Sino-foreign cooperative education. There is no doubt that there will be more and more projects for Sino-foreign cooperative education. As one of the largest study abroad institutions in China, Jinjilie Study Abroad has the responsibility to help colleges and universities achieve internationalization and provide consulting services for students in the process of choosing Sino-foreign cooperative education at home." Jinjilie Study Abroad is using the high-quality educational resources accumulated over 20 years and many years of experience in the field of international education to help domestic universities establish connections with foreign universities and promote the development of domestic universities in the internationalization process. At the same time, we jointly set up a learning center with universities to introduce projects and carry out joint enrollment, answer questions and solve problems for overseas students, and play the role of as a professional study abroad consulting agency. Before choosing Sino-foreign cooperative school, students need to fully consider whether the project is 2+2, 3+1, or 4+0, etc. "The ancients often said, 'Read thousands of books and travel thousands of miles'. If you only receive foreign education in the form of textbooks in China, there is a difference from actually studying abroad. Students should consider it in advance before making a choice." Zheng Yingwen reminded.
In the process of helping countless students embark on the road of studying abroad over the years, "sending the right students to the right college" is Jinjilie's service concept for studying abroad. "If you are suitable for academics, you will develop in the academic direction, and if you are suitable for career paths, you will develop in the career direction. We are slowly advocating that no matter what career you are in in the future, as long as you contribute to society, you will reflect your own value. In fact, the essence of education is to make educated people a person, a good person, a useful person, and a valuable person to society." He said.
Full-process international education plan
provides the most suitable education for every student
Now it is Zheng Yingwen's 22nd year of studying in Jinjilie. When asked about Jinjilie's future plan for studying abroad, Zheng Yingwen said: "Jinjilie Study Abroad wants to create a full-process study abroad service. Through the integration of resources and the accumulation and accumulation of experience over the past 20 years, studying abroad is used as the main service to connect customers' front, middle and back section needs to provide students with high-quality resource services." In Zheng Yingwen's eyes, products are services, and services are products, and the two are inseparable. "The services we want to provide customers are long-term and sustainable. From the time a student goes to kindergarten or elementary school, he helps him make international education plans, including school selection in international schools, from high school to undergraduate, undergraduate to graduate school, etc. This adds up to about twenty years."
Jin Jilie focuses on every step in the study abroad process, including steps and time nodes in the process of achieving goals without exception, from adapting to unfamiliar environments, languages, and cultures overseas, to future internships, employment, and even immigration. Jinjilei matches the most suitable study abroad products for international students and does a higher level of refined study abroad.Zheng Yingwen said: "We will continue to make a global layout and participate in the process of international education development in the entire country, provide more students with international education and high-quality education that suits them, and personalized guidance and empower each student."
Over the past 20 years, Jinjilie Study Abroad has provided study abroad consultation services to tens of millions of families, and helped millions of students successfully realize their dreams of studying abroad. Despite the impact of the global epidemic, Jinjilie Study Abroad still maintains excellent admission results. Judging from the admission situation in the past three years, high-end offers from the world's top universities such as Ivy League schools in the United States, U.S. News Top 30 colleges, and the UK G5 colleges have won more than 80,000 high-end offers.
2022 spring admission results were gratifying. With the help of Jin Jilie studying abroad, Xiaoran successfully won the Yale University offer. Xiaoran graduated from the double first-class university in China (has obtained a double degree from a domestic double first-class university and a prestigious Canadian university). She has the experience of studying optoelectronics and internships in the four major accounting firms. During her undergraduate studies, she became the advantage of her successfully applying for biostatistics . Even though Xiaoran has excellent academic performance, before meeting Jin Jilie studying abroad, she, like many applicants, believed that Yale was an unattainable existence. When formulating the school plan, the consultant teacher comprehensively analyzed the student's conditions and combined with years of application experience, he included Yale's biostatistics on the list of sprint schools. At the same time, it also planned a reasonable guaranteed school in the school plan, tailoring scientific and reasonable school plans for students, ultimately helping Xiaoran successfully enter the Ivy Dream School.
Another classmate Xinxin successfully won the top 13 U.S. News world university rankings , the University of Pennsylvania offer with the help of Jinjilie study abroad. She studied in the top 60 universities in the U.S.News world university rankings. She started to have in-depth discussions with Jinjilie study abroad planners at the end of 2020. Through rational comparison and analysis, she finally decided to apply for the Public Affairs major of the University of Pennsylvania. After confirming her major, Xinxin also had a rich in internship experience, which is an indispensable factor for her successful entry into the dream school. In early 2021, Xinxin decided to apply to the University of Pennsylvania. Although it was very difficult, Jinjilie study abroad planners have always tried their best to guide the application process such as school selection, examination planning, and background improvement. Xinxin has successfully applied for an offer from the University of Pennsylvania.
Jin Jilie, who helped thousands of students realize his dream of studying abroad, has made indelible contributions in the study abroad industry. The founder Dr. Zhang Shijie led the company to work hard for 20 years and deepened its layout in the field of international education. Now, as the new helm of Jinjilie Study Abroad, Zheng Yingwen has actively explored his own unique path, continues to expand and witness the development of the new study abroad era. As Jinjilie’s promotional slogan says, “Have sincerity, no borders.” This has promoted this company to become a standard for industry services and gradually grew into a leading brand in the study abroad industry. Zheng Yingwen will also continue to lead this lion-like team, forge ahead bravely and continue to write brilliant achievements. (Reporter_Liu Yu, Editor_Wang Bo, Photo provided by Zhang Tong, Design_Li Yang)
Source: 20220605 "Study Abroad" magazine, No. 197,
