reporter Huang Shougen
When the 39-year-old Wang Xinling appeared on the stage with a high ponytail and a college-style costume, a large number of fans born in the 1980s and 1990s couldn't help but sigh, "Whose youthful DNA is moving." On May 20, with "Sisters Riding the Wind and Waves 3", the artist who has been in the industry for nearly 20 years became popular again. He once occupied 7 seats on the Weibo and hot search entertainment list, and created a new Internet hot meme - "Wang Xinling Boy".
At the same time, the producer of "Sisters Riding the Wind and Waves 3" Mango Super Media has also received enthusiastic attention from the market. Some "Wang Xinling Boy" said that they would buy company stocks for the "sweetheart leader". On May 24, Mango Super Media rose against the market, and rose nearly 10% during the session.
How popular is Wang Xinling now?
How popular Wang Xinling is now, the hot search is the answer.
On May 20, after the program was broadcast, many topics such as #Why Wang Xinling suddenly became popular again#, #You vote I vote Xinling 80 and Singing#, etc., were on the hot searches on Weibo. In the entertainment list, topics about Wang Xinling once occupied 7 seats.
On the WeChat platform, "Wang Xinling" WeChat index has shown an exponential upward trend since May 20, reaching 392759217 times on May 23, and the daily increased by 225.52% month-on-month. In addition to the social platform of
, as an artist who debuted as a singer, Wang Xinling's music works have increased sharply on related music playback software, adding more quality to his popularity.
As of 3 pm on May 24, Wang Xinling's works have firmly ranked among the top three in NetEase Cloud Music's soaring list. Among the top ten on the list, Wang Xinling's works have 6 works; QQ Music is even more "exaggerated". Among the top 20 of the soaring list, 18 are Wang Xinling's works.
The well-known music blogger Chi Bin said on social platforms, "In my impression, no one has occupied a list like this in the history of the music platform. Wang Xinling himself may not have expected that nearly 20 years after his debut, he was middle-aged and took on a non-traditional music variety show. It was so popular that it created history after the first episode."
In addition, Wang Xinling's popularity also gave birth to the emergence of a new online meme - "Wang Xinling Boy". On related short video platforms, a co-production video between male fans who claim to be "Wang Xinling Boy" and Wang Xinling can be seen everywhere. There are fans imitating Wang Xinling's dance moves in various scenes. Some comments said, "If there is no Xinling in a group, all middle-aged presidents are responsible."
Mango Super Media once rose nearly 10% during the session
With Wang Xinling's popularity, Mango Super Media, the producer of "Sisters Who Make Waves 3", has also attracted the attention of the market. An investor said in Mango Super Media’s stock bar that he would buy company stocks for the sake of the “sweetheart leader”.
Previously, when " Sisters Riding the Wind and Waves 1" was launched, the company's stock rose on the day of the broadcast, and once hit the limit up during the session, helping Mango Super Media to reach a market value of 100 billion yuan.
However, on May 23, Mango Super Media's stock price performed poorly, closing down 1.11% on the same day, at 35.5 yuan per share, down more than 60% from the 2021 high of 92.84 yuan per share, with a total market value of 66.4 billion yuan.
On May 24, the "Wang Xinling Boy" finally took action. Mango Super Media's stock price rose against the market, once rising nearly 10%, and finally closed up 5.46%, at 37.44 yuan per share, with a total market value exceeding 70 billion.
Some investors posted on the stock bar saying, "The 4 million promised yesterday has entered the market", and attached a screenshot of holdings ; some investors said, "It's just more than 3,000 yuan in one hand. I don't have money to watch the concert when I study, just think it's just to watch the concert."
It is worth noting that in the first quarter of this year, Mango Super Media's performance declined. According to the financial report, the company's revenue in the first quarter was 3.124 billion yuan, a year-on-year decrease of 22.08%; net profit was 507 million yuan, and net profit attributable to shareholders fell by 34.39% year-on-year. In this regard, Mango Super Media explained that, first, the new crown pneumonia epidemic repeatedly affected the content production progress, resulting in the delay in the broadcast of key variety shows in Mango TV in the first quarter; second, the base was relatively high in the same period last year.
With the broadcast of "Sisters Who Make Waves 3" and Wang Xinling's popularity, relevant securities companies have once again made research reports on Mango Super Media. Huachuang Securities believes that the launch of key projects is expected to drive the month-on-month growth of Mango Super Media's performance in 22Q2. Self-made variety show investment promotions such as "The Voice" (has been launched by 9 brands including Jianchun), "Sister Lang 3" (so far, exclusively named by Jindian and 4 partners) are expected to drive the gradual recovery of advertising revenue in the quarter, and it is expected that Q2 revenue profit will both achieve positive growth year-on-year.
