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For tourists, many leisure farms often face this confusion: when people come, they can't keep them, and when people finally keep them, they can't keep them. Therefore, don’t keep the hearts of tourists, so that they don’t want to leave when they come, and they still want to come after they leave. Not only can they come by themselves, but they can also bring more people. For those well-made farms, what are the secrets to keep people, money and attention?
In an era when personalized consumption is becoming increasingly obvious, many people who have been to leisure farms will sigh: There are thousands of farms, and few are worth playing.
Indeed, all kinds of leisure farms are like a spring breeze, blooming all over the country, seemingly giving people the opportunity to touch the earth. However, there are not many problems. The farm lacks personality, products lack characteristics, leisure lacks taste, and travel and appreciation. The same face and similar quality have become the inherent reason why leisure farms are operating in a declining way.
uses innovative thinking, creative elements, and uses diverse techniques to create a farm that meets people's needs to follow the rural ecological style and deeply experience leisure. It is a magic weapon to win in this battlefield without gunpowder.
Innovation has no model, creativity has no boundaries. In line with the trend and cater to customers' preferences, the foundation for the long-lasting charm of leisure farms. So how can we reach this state?
1 Advanced planning, reasonable layout
The so-called sparrow is small, and it has all the internal organs. Even the smallest leisure farms include construction in various aspects such as management, production, processing, marketing, landscape setting, and supporting facilities. Moreover, the location, transportation, climatic conditions, ecological environment, product content, etc. are closely related to the success or failure of the farm. There must be a clear idea in advance to make planning and design in the farm's market positioning, functional zoning, project settings, development principles and timing, funding budget, and benefit analysis. With scientific and appropriate and advanced planning, the things will be half successful, and future construction will be twice the result with half the effort. The layout of the
farm includes both internal functional zoning and landscape design, as well as site selection and interactivity throughout the area.
In terms of external layout, you should choose a place with convenient location and transportation conditions, which can complement similar projects and scenic spots around you, and interact with the development of the entire region, so as to obtain a wider range of customers.
For example, the Leisure B&B Area in Nanzhuang Township, Miaoli County is composed of nearly 80 rural B&B manors, and relying on these B&Bs, the century-old Gushua Alley has been developed into a characteristic tourist street, which has driven the development of Hakka specialty catering, special flavor snacks, special handicrafts and other related industries. This allows tourists to experience different farmhouse styles and experience the Hakka culture with local characteristics in all aspects.
At the same time, the leisure agricultural business units within the region have formed a good situation of mutual driving and mutual complementation in terms of resources, customer sources, products and markets. In this way, the landscape effect and industrial agglomeration effect will emerge, which can provide urban tourists with a one-day, two-day or even multiple-day tourism product portfolio, thereby improving the economic benefits of various business units.
In terms of internal layout, production areas, viewing areas, processing areas, leisure areas and other products should be organically and reasonably matched, especially landscape design and recreational facilities, and should fully consider the feelings and comfort of tourists, try to change the scenery without going back, and if you have a place to wait and have a rest. For example, recreational facilities should be used locally as much as possible and creatively used in form. Various materials and forms can be used, such as stone benches, bamboo chairs, wooden horizontal seats, etc.
2 has a distinctive personality, a distinctive theme
Whether it is a person, something, or product, only with personality can one attract attention and make people unforgettable. The same is true for leisure farms. The distinctive and prominent personality and theme are the unique and beautiful business card of the leisure farm.
The personality of a leisure farm is often related to the style, pursuit and cultivation of the farm operator. For example, almost all farm owners in Taiwan have one common point. They are particularly passionate about rural areas, love pastoral life, and are committed to the cultivation of natural ecology and environmental protection.They look forward to a long-term view, do not seek short-term huge profits, can calm down and make long-term investments, and carefully manage their own manors.
At the same time, during the construction and operation process, they will regard the farm as their own works of art, constantly integrate into their personalized creativity, meticulously craft, and meticulously strive for excellence, so that tourists can clearly feel the owner's artistic style and personal pursuit. This is something that no one can learn. The theme of
is also important. The theme should be able to highlight the most distinctive parts of the leisure farm, and it is best to be reflected in the name of the farm. Whether to focus on leisure, education, or homestays is clear at a glance, and customers can make targeted and precise choices based on their preferences; rather than not knowing what they hear when they hear a certain farm.
Taiwan has done a better job in this regard. Many farms can know the theme and characteristics of the farm when they see the name. For example, "Flying Cow Ranch" is themed with cows and can experience pasture life; "Flower Garden" is themed with vanilla, which can feel romantic and warm scenes, while "Flower Blooms the Farm" is themed with rare flowers and seedlings, which can enjoy the dream fairyland woven by strange flowers and exotic plants.
3 industry-based, the foundation of refined carving
leisure farms is the agricultural breeding industry, which is also the foundation for the farm to continue to operate. No farming is not strong, no matter how hard it is to be rich without travel. Leaving agriculture, it becomes "retire but not farming", which is not worthy of its name. Developing diversified new, unique and special agricultural products is the core competitiveness of farm operations. We must carefully select characteristic and market prospects of breeding products, and create the farm's own brand to achieve the effect of "if anyone has nothing, if someone has something, if someone has something, I will be new." For example, many farms in Taiwan have developed in-depth products based on the products they grow. These products are generally not available for purchase on the market and other farms, and have become their own secret weapon to make money.
Leisure farms are easily trapped in the quagmire of holiday economy, with no tourists in the off-season and no entertainment in the peak season. Deep processing of products is particularly important. Fresh products should be developed in the direction of dry goods production, functional drinks, refining beauty and health products, tourism products, etc., extending the industrial chain, and solving the problem of nothing to do in the off-season and improving operating efficiency.
For example, the Xinyi Township Farmers Association of Nantou County has designed dozens of specialty products based on local plum specialties, supplemented by creative design and packaging, becoming the most distinctive agricultural products and the most popular tourist products in the local area. Jiupin Lotus Ecological Education Park has deeply processed various products and developed a rich product series, ranging from ice cream, fresh fruit beverages, fruit granular products, dried fruit products to skin care products, and a wide range of products that can meet the different needs of customers. What should I do if I need to plan, plan, and creativity in
tourism projects?
Search: Junwei Agricultural Planning and Design
Junwei Agricultural Planning and Design focuses on leisure agriculture and tourism planning and design of beautiful villages, tourist attractions, farms, homestays, farmhouses, etc., to achieve effective upgrading of the industry and create a practical interactive platform for agricultural and tourism ecological chain.
They look forward to a long-term view, do not seek short-term huge profits, can calm down and make long-term investments, and carefully manage their own manors.
At the same time, during the construction and operation process, they will regard the farm as their own works of art, constantly integrate into their personalized creativity, meticulously craft, and meticulously strive for excellence, so that tourists can clearly feel the owner's artistic style and personal pursuit. This is something that no one can learn. The theme of
is also important. The theme should be able to highlight the most distinctive parts of the leisure farm, and it is best to be reflected in the name of the farm. Whether to focus on leisure, education, or homestays is clear at a glance, and customers can make targeted and precise choices based on their preferences; rather than not knowing what they hear when they hear a certain farm.
Taiwan has done a better job in this regard. Many farms can know the theme and characteristics of the farm when they see the name. For example, "Flying Cow Ranch" is themed with cows and can experience pasture life; "Flower Garden" is themed with vanilla, which can feel romantic and warm scenes, while "Flower Blooms the Farm" is themed with rare flowers and seedlings, which can enjoy the dream fairyland woven by strange flowers and exotic plants.
3 industry-based, the foundation of refined carving
leisure farms is the agricultural breeding industry, which is also the foundation for the farm to continue to operate. No farming is not strong, no matter how hard it is to be rich without travel. Leaving agriculture, it becomes "retire but not farming", which is not worthy of its name. Developing diversified new, unique and special agricultural products is the core competitiveness of farm operations. We must carefully select characteristic and market prospects of breeding products, and create the farm's own brand to achieve the effect of "if anyone has nothing, if someone has something, if someone has something, I will be new." For example, many farms in Taiwan have developed in-depth products based on the products they grow. These products are generally not available for purchase on the market and other farms, and have become their own secret weapon to make money.
Leisure farms are easily trapped in the quagmire of holiday economy, with no tourists in the off-season and no entertainment in the peak season. Deep processing of products is particularly important. Fresh products should be developed in the direction of dry goods production, functional drinks, refining beauty and health products, tourism products, etc., extending the industrial chain, and solving the problem of nothing to do in the off-season and improving operating efficiency.
For example, the Xinyi Township Farmers Association of Nantou County has designed dozens of specialty products based on local plum specialties, supplemented by creative design and packaging, becoming the most distinctive agricultural products and the most popular tourist products in the local area. Jiupin Lotus Ecological Education Park has deeply processed various products and developed a rich product series, ranging from ice cream, fresh fruit beverages, fruit granular products, dried fruit products to skin care products, and a wide range of products that can meet the different needs of customers. What should I do if I need to plan, plan, and creativity in
