A few days ago, Kuaishou Sports and MLB Major League Baseball reached a copyright cooperation, becoming the official live broadcast and short video platform of MLB 2022 playoffs and was authorized by the live broadcast and short video second generation. On October 29, the 2022MLB World Championship officially kicked off. Kuaishou Sports will start a synchronous live broadcast of the event to meet the enthusiasm of baseball fans to watch the game in real time.
It is reported that in order to create a more interesting and comfortable viewing experience, Kuaishou Sports will also join hands with MLB to invite a number of Kuaishou overseas experts to watch the game offline and feel the hot atmosphere on the scene; professional commentators and experts will jointly bring live broadcast commentary on the event and output dry information. In addition, Kuaishou Sports encourages Kuaishou experts and baseball enthusiasts to release Erchuang short videos around the event, and outstanding creators will have the opportunity to receive good gifts around baseball. In order to allow baseball fans to feel the pure MLB atmosphere, Kuaishou and MLB will hold multiple offline viewing parties, allowing fans to truly be in the authentic MLB viewing scene.
MLB ( Major League Baseball ) is one of the four major professional sports leagues in the United States, and the MLB League represents the highest level of professional baseball leagues in North America. 2022 is the first year of the reform of the competition system of the major leagues. The increase in wild card seats in each league has increased to 3, and the changes in the wild card battle from the previous one-game life and death to the three-game two-win system have made the game more intense and interesting. With the end of the league championship series, the 118th World Championship has been released; the Philadelphia who advanced to the World Championship with a dark horse from 7 consecutive victories in the playoffs. The first competition for the first World Championships in Houston early on October 29th, Beijing time also made fans look forward to it.
This time, Kuaishou Sports and MLB reached a copyright cooperation in the event. It will provide users with more diverse viewing perspectives through live broadcasts and short videos Erchuang , helping to expand the content consumer group of baseball. On the one hand, the platform's high-definition live broadcast provides baseball enthusiasts with convenient viewing channels and immersive viewing experience; on the other hand, Kuaishou will open the rich copyrighted content to more creators during the event, and the second creation works of the platform creators will further spread the hot spots of the event, and the interesting content forms will increase the public's attention to MLB events. From inside to off the court, Kuaishou Sports will attract more people to pay attention to baseball, a relatively niche sport in China through in-depth exploration of the value of the copyright content of the event.
It is understood that Kuaishou has focused on sports vertical content since 2020 and has actively carried out a series of copyright layouts and ecological construction. Based on cooperation with many top sports event IPs at home and abroad and the introduction of celebrity athletes, teams and industry celebrities, Kuaishou's international sports ecosystem is becoming more and more perfect, covering 40+ sports content categories such as football, basketball, baseball, fighting, snooker , racing , extreme, outdoors, etc.
In terms of baseball, MLB official entered Kuaishou in early 2020. Through the account @MLB Major League Baseball, it continues to publish event-related content and conduct baseball science popularization, and interacts with Kuaishou users based on multiple online topics such as #MLB and #first baseball classes, so that more people in the pan-sports field can participate and feel the charm of baseball. At present, the number of short videos related to #MLB topics on Kuaishou platform has exceeded 1.67 billion times. This cooperation with MLB is also another important move by Kuaishou to continue to make efforts to layout international sports content.
In addition, Kuaishou Sports has also reached a copyright agreement with global blockbuster events such as NBA and Champions League . In October 2021, it became the first content second-in-computer media partner in NBA China, as well as the official short video platform of the NBA and the NBA video content creation community. In February 2022, it reached a copyright cooperation with UEFA , becoming the official live broadcast and short video platform of the 2021/2022 UEFA Champions League. Previously, Kuaishou also obtained the official broadcast rights of 2020 Tokyo Olympics and 2022 Winter Olympics , and continued to mobilize platform users to deeply participate in top sports events.
At present, short videos and live broadcasts have gradually become important sports communication media. Kuaishou has also continuously injected vitality into the development of leading sports IPs such as MLB, NBA, and Shuang Ao and the dissemination of event content with its unique content production capabilities and huge user ecosystem. With the hot start of the World Championship, Kuaishou will continue to bring a baseball audio-visual feast to fans based on the diversified content of "short video + live broadcast" and more interactive gameplay.
This article comes from the financial world information
