More and more farmers are beginning to learn from Taiwan, and even copy the Taiwan agricultural model directly. However, many times, we "only get the bones but not the gods." When studying agriculture in Taiwan, what exactly should we learn from them?
The following experience can be used for everyone to learn from:
01
Integrate emotions and show personalities
3Taiwan leisure farm owners have a common feature, they all love rural pastoral life, and the original intention of building leisure farms. Some even want to realize a childhood dream. They do not pursue short-term huge profits, but pay great attention to the protection of the ecological environment from the beginning. In the process of construction and operation, they constantly integrate their own creativity and compare the farm to their own art works. Guests can clearly feel the owner's artistic style and personal pursuit.
02
accurate positioning, distinctive theme
Taiwan leisure farm has a distinctive theme and outstanding personality. These themes include fruit picking, bamboo, herbs, tea, famous flowers and other grass ornaments, insect collection, dairy sheep, cows, crabs, crocodiles, ostrichs and other experiences, and are constantly innovating, making tourists always full of novelty.
For example, the "Qinglin Farm" located in Guanyin Township, Taoyuan, has sunflowers planted all year round and is open for free to visit. There is also a "wave farm" that specializes in planting insectivorous plants, including nepenthes, Venus flytrap , blanket moss, bottle grass , etc.
Many farms know the characteristics of the farm when they see the names. For example, the "Xuanzhi Garden" mainly consists of vanilla, the "Flying Cow Ranch" mainly consists of dairy cows, the "Binlang Phalaenopsis Sightseeing Farm" mainly consists of orchids, and the "Flower Blooming Farm" planted a large number of precious trees and exotic flowers and plants.
03
Continuous innovation, creative and colorful
For example, the traditional project Yetuo T-shirt of Toucheng Farm has been launched, and there are often new ideas. Fixed customer sources can come to consume repeatedly.
Jinyong DIY Farm adds new tomato varieties every year, and combines tomatoes from various countries with the "United Nations Tomato Gift Box" so that tourists can taste tomatoes from various countries, in one gift box.
Taomi Village built an artificial lake on the earthquake ruins. It erected several springs by the lake, held up a small boat with a mast on it. People stood on the boat and could experience the shaking feeling of the earthquake and named the boat "Shake Memory".
04
In-depth experience, happy
Leisure farmhouses all have facilities for multiple people to enjoy, such as barbecue area, fruit picking area, game area, farming experience area, etc.
Some also have baking areas full of fun in rural Taiwan, providing tourists with fun in the earthen kiln roasted sweet potatoes and roasted earthen kiln chickens; some hold agricultural-related educational activities and fun competitions from time to time; some provide opportunities to contact animals in the field, and tourists can experience the life of the pasture farm by feeding calves, squeezing milk, and drinking raw milk.
05
combines education in agriculture and is widely popular
Leisure farm is not only a leisure and entertainment, but also a good place for practice and learning. The farm usually mainly receives school teachers and students, used for graduation trips or outdoor teaching, and on weekends it mainly attracts guests who have family vacations, and has business every day.
, such as "Taiyi Ecological Education Farm", has carefully designed different areas such as flower arrangement life museum, talent classroom, parent-child play area, flower maze, romantic hut, butterfly beetle ecological museum, etc., and tourists can visit it in sequence.
06
local materials, dot stones into gold
Taiwan leisure farms are particularly good at discovering and digging local historical and cultural resources, such as grass weaving, rattan weaving, carving, handicrafts, local dance, drama, music, historical and historical stories, and legends. Through novel and creative ideas, they create a special brand.
For example, Taomi Village in the earthquake-stricken area contains rich ecological resources. There are 29 native species of frogs in Taiwan, 23 species of peach rice, 143 species of dragonflies on the island of Taiwan, and 56 species of peach rice were found. With the help of the local government, Taomi villagers have tapped the potential of resources.
constantly promotes all kinds of frogs and colorful dragonflies, designs various cute cartoon images of the two small animals, and spreads them in eye-catching locations in the countryside, encouraging villagers to do their hands, use paper, cloth, stone and other rural materials to make handicrafts, and soon turns Taomi Village from an earthquake ruin into an insect ecological cultural experience and leisure area.
07
is farm-oriented and has a far-sighted vision
Most of the largest leisure farms in Taiwan have taken the lead in establishing professional cooperatives, and they have a very clear understanding of the potential economic benefits of products and market sales.
With the help and guidance of the farmers' association, farmers have also become production experts, distribution experts and market analysts.
They focus on the international market sales trend of their products, are good at capturing the changes in the international market, and constantly establish and expand trade relations in new international markets. For example, the phalaenopsis cultivated in Qing Poland Garden, the original seed parent imported from Japan, and the technology of the farmers' association is taught, and the parent cloning technology and traditional pollination technology are used to cultivate and reproduce excellent new seedlings. The cultivated seedlings are closely linked to the international market, and order orders two years in advance with Japanese and American customers.
08
Deep processing, efficiency doubled
D agricultural products deep processing from fresh fruits, fresh storage, dry product refining to ingredient extraction to making mask creams and skin care beauty products, etc., has a whole series of production, production and packaging technologies, which greatly extends the industrial chain.
, such as Jiupin Lotus Ecological Education Park, they set up agricultural product processing and sales centers or outlets with their own systems. The processes of various agricultural products from product processing, refrigeration, spray-killing treatment to sorting and packaging are not complicated, but their series of products are dazzling, ranging from ice cream, fresh fruit beverages, fruit granular products, dried fruit products to skin care products, etc.
Another example is that the Xinyi Township Farmers Association of Nantou County introduced young people to return home. Relying on local plum specialties, they designed dozens of special products and creatively packaged them to become the most distinctive agricultural products and the most popular tourist merchant in the local area.
09
Planning is first, management is in place
Taiwan's government departments directly participate in the planning and guidance, and the agricultural administration department is responsible for the leisure agriculture Management and consulting, providing subsidy funds and loans, and taking advantage of the opportunity to issue various relevant regulations and management methods, and forming a complete set of application and approval systems. From the provincial level to cities, counties, districts, townships and even small to a farm and farmers, most of them have short, medium and long-term plans, including guiding ideology, market positioning, development principles, project settings, funding budgets, and profit analysis, which gradually leads to regularization and proceduralization of leisure agriculture, and has effectively promoted the development of leisure agriculture.
The construction of each leisure farm is carefully planned, designed and constructed. All house construction and accommodation have the style characteristics of rural architecture, and try to explore local resource advantages, such as hot springs, grasslands, streams, seas, rocks, ancient trees, etc.
In terms of regional planning, Taiwan's current leisure agriculture has deviated from the early "point" business methods, but instead "point, line, and surface" marketing, which makes it easier for travel agencies to package different travel routes and conduct classified marketing.
10
5 layout is reasonable, agricultural tourism interactive
Taiwan leisure farms are reasonable, most of them are distributed on tourism routes, and each scenic spot can be combined with tourism, which has the guarantee of customer sources.
has achieved considerable results.
For example, Miaoli County Nanzhuang Township Leisure B&B Area has nearly 80 rural B&Bs. Relying on these B&Bs, the village has developed the century-old Osmanthus Alley into a characteristic tourist street, which has driven the development of Hakka specialty catering, special flavor snacks, special handicrafts and other related industries, so that tourists can experience the different farm styles while experiencing the local characteristics in a more comprehensive manner.
Yilan County has also formed regional rural tourism destinations such as Gengfang Leisure Agricultural Zone and Beiguan Leisure Agricultural Zone, reaching a certain industrial scale and having regional characteristics; various leisure agricultural business units within the region have formed a good situation of mutual driving and mutual complementation in the resource and source markets.
Facts have proved that leisure agriculture must have a certain scale to form landscape effects and industrial agglomeration effects, and can it be used to form lines and scattered points to provide urban tourists with a one-day, two-day or even multiple-day tourism product portfolio, thereby improving economic benefits.
11
is fully equipped with thoughtful services and has considerate
The supporting facilities of all scenic spots in Taiwan are relatively complete. Not only are the roads, transportation, water and electricity facilities outside the scenic spots perfect, but the internal supporting facilities are also safe and complete, with convenience, and there are all food, drinks, and entertainment wherever they go. Most of them are clean, warm, comfortable, and reasonable. Most leisure farms have tourism departments, responsible for tourism promotion, reception and guidance services. Some also display special products and special cooking on site to let tourists taste it.
12
academic community supports it, and combines production and research with
Many experts and scholars in Taiwan are very concerned about the development of leisure agriculture. They devote themselves to research and enrich the theories of leisure agriculture through different perspectives, from the significance, function, form of leisure agriculture to planning, from organization, human resources, education explanation to marketing strategies and cost analysis, from culture, society, concept to environmental design, etc., the research is very delicate.
, especially in colleges and universities such as Taiwan University and Pingtung University of Science and Technology, have also specially offered leisure agriculture courses to carry out leisure agriculture teaching research, and established a complete set of leisure agriculture theories.
Experts and scholars provide government managers and business operators with a steady stream of intellectual support through a large amount of planning, consultation, investigation and evaluation work, and establish close ties with business operators, so that theoretical research is not empty and practical development is not blind.
13
Society is pragmatic, the intermediary is developed and the development of
A relatively mature non-governmental organization and a complete service system are the guarantee for the healthy development of the industry. Whether from the development experience of Taiwan or the mainland, in the early stages of the development of leisure agriculture, it is inseparable from the vigorous promotion and guidance of government departments, but the government cannot take care of everything. The ultimate industry progress depends on the industry organization and a good service system as a guarantee.
service system includes marketing system, training system, industry self-discipline system, etc. The key is to give full play to the role of mass organizations such as the Farmers Association and the Agricultural Promotion Society to help farmers transform.
For example, the Taipei Farmers Association established a counseling group to study the possibility of converting 20 citizens' farms in Taipei to leisure farms in accordance with the "One Township, One Leisure Agricultural and Fishery Zone Plan".
Taiwan Agricultural Strategy Alliance Development Association and Taipei Farmers Association jointly carry out agricultural leisure tourism, and also formed alliances with more than 100 leisure farms in the province to promote preferential leisure tourism.
The operators of leisure agriculture also established the Leisure Agriculture Development Association to exchange and hold common activities to make leisure agriculture move towards a refined and professional division of labor.
That is to say, within the region, local leisure agricultural operators should be guided to unite in accordance with the principles of "voluntary, joint, standardized, and self-discipline" through industry associations, tourism companies, rural professional economic cooperation organizations, etc., to unify service standards internally, improve competition mechanisms, strengthen industry self-discipline, avoid vicious competition, unify media publicity externally, and allocate special funds to make CDs, leisure agricultural tourism guides, and hold leisure agriculture promotion activities.
14
Internet marketing, strongly promote
In addition to traditional publicity methods such as brochures, advertising signs, TV and newspapers, leisure agriculture should strengthen online marketing, use technology to integrate information, and quickly guide maps and routes of leisure agricultural areas through web pages, search engines, and 3G mobile services.
online platform plays an important role in Taiwan's leisure agriculture. According to statistics from the "U-FUN B&B Expert Network" of the Taiwan B&B Association, 80% of customers book through the Internet.
15
diversified development, steadily improving
Taiwan tourist and leisure farms have their own characteristics, including self-service farms, forest amusement areas, insect halls, leisure and entertainment farms, etc., which can provide fruit picking, camping, barbecue, fishing and other leisure activities, and move towards diversified and regular operations.
They pay special attention to the advantages of the sea by the sea, the farmland highlights the fragrance of flowers and fruits, and the mountains show the charm of the forest. If you have been there once, you will leave a deep impression. On the basis of the theme characteristics, you will develop to a more rich level of content, and the scale and venue will continue to expand.
In terms of development direction, whether it is development type, operating mechanism, organizational form or investment channel, it is moving towards diversification.
For example, by encouraging "youths to return home", Taiwan's agricultural administration units have enabled a large number of young people who have received good professional education to return to the countryside to engage in the operation and development of leisure agriculture, which has greatly improved the quality of the entire industry and diversified products, avoiding the similarity of products at a low level.
16
Specialties are strengthened, and the festival will be refined
combines specialties with tourism to promote the development of leisure agriculture and leisure fishery. For example, Pingtung County Kenting is located at the southern end of Hengchun Peninsula. It is a famous scenic spot. Spring is the season when black tuna returns to the coast of Kenting. Combined with leisure fishery, a spring outing mainly in black tuna cultural sightseeing is held here every year.
sells seafood products such as black tuna, oil roe, etc. Pingtung also combines agricultural specialties such as black pearls, bananas, and pineapples into the tourism plan all year round, driving the development of the tourism and leisure industries.
Taitung specialty sailfish can be processed into a variety of foods. They combine industry, tourism, catering, homestay and other businesses to hold a sailfish festival to promote the development of leisure fisheries.
17
update concept, keeping pace with the times
Taiwan leisure agriculture has also emerged after the "experience economy", that is, leisure agriculture operators share rural life with tourists, change "customers are God" to "becoming like-minded friends with customers first", and advocate the consumption concept of "being better than having it".
In particular, Ms. Zhuo Chenming, the founder of Toutong Leisure Farm, expanded the functions of modern agriculture from "three lives" (production, ecology, and life) to "four lives", which increases the "life experience".
Professor Chen Zhaolang, a master of leisure agriculture in Taiwan, emphasized that leisure agriculture must have experiential activities, from personal observation, participation, and experience the process, to understand biological growth phenomena, feel the meaning of life, experience the value of life, and share the joy of life.
18
Demonstration and drive, strengthening farmers and enriching people
When faced with the challenge of "entering the WTO", Taiwan's agriculture accelerated its transformation toward "refined organic agriculture", "scientific bio-agriculture", "high value-added food processing brand agriculture" and "distinct agriculture with distinctive experience".
Taiwan Leisure Farm actively carries out ecological agriculture demonstration, agricultural science popularization education demonstration, agricultural science demonstration and other projects. Through the promotion of concentrated typical scientific and technological agriculture and traditional agricultural knowledge, on the one hand, it shows tourists the unique charming side of agriculture, enhances tourists' agricultural awareness, and deepens their understanding of agriculture.
On the other hand, it accelerated the experimental demonstration and publicity of new agricultural technologies, new varieties and new equipment, allowing leisure agriculture to assume the role of promoting and popularizing agricultural science and technology, promote the development of large-scale agriculture, and also drive the vast number of farmers to become rich accordingly.
19
Return to society and jointly build a harmonious
Taiwan leisure farms not only attach great importance to environmental protection and create a livable rural environment, but also care about community cultural construction, infrastructure construction, and social charity activities around the farm. They often hold friendship activities with the community, such as singing competitions, calligraphy and pen meetings, rural fun sports meetings, children's kite festivals, etc. Most of them have public welfare donation boxes, and hold charity transfer activities and charity sales activities.
It can be said that the concept of charity has become an important culture of Taiwan's leisure farming. For example, when the "Xunzhiyuan" leisure farm is expanded, it is preferred to admit vulnerable young people, so that fallen young people and young people with some physical obstacles can get job opportunities. They also invite local elderly people who live alone to go to the Herb Garden for free to experience and play.
In addition, employees often hold cultural and entertainment activities, learning activities and outings. In their opinion, only happy and healthy employees can bring tourists a happy feeling.
