The Cavaliers lost 2 games in a row away, returning to Cleveland with a tragic record of 0-2. Compared with the Cavaliers' desperate counterattack in 2016, Cavaliers fans began to get tired of the days of making a living on the edge of the cliff. Today, according to data provided by the US ticketing website, the ticket price for the third game of the Qiyong War is only US$235, setting a new low for the finals battle in the past five years. This is not good news for both the Cavaliers and the League.
Not only in the last 5 years, even in the past 10 years, there are only 4 finals in the league with ticket prices below this number. The lowest ticket price for the Mavericks at home in 2011 was $194, while the lowest ticket price for the Heat at home was $199; in 2012, the lowest ticket price for the Heat at home was $225; in 2013, the lowest ticket price for the Spurs at home was $210.
In recent years, the league has been accelerating the commercialization process. In addition, the three-point trend has swept the league. Logically speaking, the ratings and ticket revenue of the game should be rising steadily. However, due to the interference of many factors, although the alliance has signed a richer broadcast contract, their external evaluations are getting worse and worse.
Take this season's Western Conference Finals and Finals as an example. Although Warriors has the strength of absolute suppression, the referees have a huge impact on the game trend during the game, which has caused great controversy. Now, the Cavs and War has reached the fourth consecutive round, and fans have also begun to feel aesthetic fatigue. The average price of the entire series is $390, a decrease of $5 from the average price in 2017 and a decrease of 23% from $502 in 2016.
The sluggish ticket price proves that the Cavaliers gradually lack the atmosphere they deserve at home. Generally speaking, NBA players will perform better at home than away games. Take Korver as an example. During playoffs, he averaged 11.3 points per game at home, with a three-point shooting percentage as high as 55.3%, while he averaged only 7.1 points away, with a three-point shooting percentage of 34.5%.
Although there are still many conflicts and highlights between the Cavs for the fourth consecutive year, judging from the ticketing information, fans are beginning to get tired of the battle between James and Green, and the confrontation between James and Durant . Damage to commercial interests is an important issue that needs to be solved urgently for the alliance.
