Explore the secrets of the development of agriculture, culture and tourism, and find ways to build beautiful villages.
December 2-07, the 6-day in-depth visiting group for Taiwan’s agricultural, cultural and tourism projects + rural construction carefully organized by Ban Agriculture and College has successfully ended. As an important part of the rural revitalization research and study of Ban Agriculture’s rural revitalization, this visiting activity covers the content of multiple modules such as exquisite agriculture, cultural and tourism creativity, rural development, and organizational construction. It also visits Taiwan’s benchmark projects, exchanges and discussions with the project leaders, and immersive experience projects are composed.
Today, we will continue to push the content of the three days after visiting Taiwan to you. You can leave a message in the message area to interact.
Discovery of Agricultural and Cultural Tourism / Day 4 of the visit
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PART1: Taomi Community
Semi-Agricultural College visiting the Taomi Community group photo
Taomi Ecological Village is located in Taomili about 5 kilometers southwest of , Puli Town, Nantou County, Taiwan. Taomi Village is one of the most severe damage and damage caused to local buildings and ecology after the September 21 earthquake in Taiwan.
Taomi Community Director-General Li Shuhui personally received and accompanied him, and gave a guided explanation
Director-General Li Shuhui's guided sharing. Members of the visiting team carefully studied
What are you taking?
Taomi Community has actively started post-earth reconstruction work, including wetland protection and homestay construction, etc.
Taomi Village contains rich ecological resources. There are 29 species of frogs native to Taiwan, and 23 species of Taomi. With the help of the local government, Taomi villagers tapped the potential of resources, constantly promoted various frogs and colorful dragonflies, and designed various cute cartoon images of frogs, scattered in eye-catching locations in the countryside. Villagers are encouraged to make handicrafts with paper, cloth, stone and other rural materials, which quickly turns Taomi Village from an earthquake ruin into an insect ecological cultural experience and leisure area.
On weekends and holidays, Taomi Ecological Village receives 1,500 tourists every day; it usually receives about 500 tourists every day, and the annual ticket revenue alone is more than 2 million yuan. According to incomplete statistics, the ecological industry can bring RMB 30 million in income to this village every year.
semi-agricultural summary
Taomi community is a building indicator for rebirth after the earthquake disaster in Taiwan and a typical project for rural reconstruction. After more than ten years of construction, Taomi Ecological Village has transformed from a fringe rural community with a chaotic environment and weak development to a model of local ecological construction integrating organic agriculture, ecological conservation, cultural creativity. It is a very representative place in Taiwan and is worthy of strengthening conservation and providing a valuable place for ecological education, tourism and research.
Taomi Community One Corner
PART2: Sun Moon Lake
semi-agricultural college members visiting Sun Moon Lake group photo
Sun Moon Lake is the largest freshwater lake in Taiwan and the most beautiful alpine lake. The scenery of Sun Moon Lake is like a picture. If you don’t have the scene, you cannot feel its beauty or its intoxicating features.
Island tour
teacher and student relationship members of the visiting group took a photo with Professor Chen Binghui for souvenir
PART3: Meizi Dream Factory
semi-agricultural college visiting group member Meizi Dream Factory took a photo
"Meizi Dream Factory" is located at the foot of Yushan Mountain, the highest peak in Taiwan. In the early days, it was a small food processing factory of the Xinyi Township Farmers Association. In 1989, under the guidance of agricultural development strategic concepts such as agricultural transformation and "exquisite agriculture", Xinyi Township began to extend the plum industry to the processing industry and set up a food processing factory, which not only sells Xinxiang green plum products, but also sells a series of industrialized plum products formed through processing.In 2003, it transformed into an plum winery, becoming the first farmer's winery in Taiwan to obtain a winemaking license. In 2007, the Xinyi Township Farmers Association integrated the plum resources, food processing plants, plum winery and other resources in the township to establish the "Plum Dream Factory".
Plum Dream Factory Director-General Huang Zhihui personally received and accompanied him, and explained
Director-General Huang Zhihui shared and exchanged. Members of the visiting group carefully recorded
"Plum Dream Factory" has developed a number of plum processing products on the basis of the primary industry, such as aged plum, crispy plum, Q plum, plum essence, plum vinegar, plum wine, plum juice, etc. (there are currently more than 180 related products), and developed different brands according to different customer groups, giving affectionate brand names, Banlu Store, Zhang Laosing, childhood sweethearts and other brands, to enrich the product connotation and promote product marketing and promotion, and to give each brand a vivid brand story. By combining virtual stories with real-life products, shape unique brand personality and brand characteristics.
"Plum Dream Factory" has developed from the original simple plum planting industry into an emerging industry chain including plum planting, plum product processing, plum leisure tourism and plum cultural creativity, which can be said to have brought plum products to the extreme.
Plums have become souvenirs, plum wine carries various local stories, the factory area has become a leisure and tourism area, the plum production in the "Hometown of Plums" has reduced, but the plum industry has continuously increased its income. The "Plum Dream Factory" brand integrates multiple industries, not only bringing huge operating income to the local area, but also forming a unique plum industry culture in Xinyi Township.
Semi-Agricultural College
Plum Dream Factory's ultimate creative one plum, with an annual output value of RMB 100 million. It is a typical case created by the Xinyi Township Farmers Association in Taiwan in combination with local green plum industry and local Bunong culture. It achieves the integration of the three industries from the production and processing of plums/marketing promotion/sightseeing experience/derived product development/activity design, etc., which is perfect.
Interviewing group members and Director-General Huang Zhihui have an in-depth exchange with
Interviewing group members go to the wine cellar to learn in-depth
PART4: Xitou Monster Village
Semi-Agricultural College Visiting the Monster Village Group Members
"Xitou Monster Village" is located in Xitou, Nantou County, Taiwan. After the September 21 earthquake, the original honeymoon vacation industry was hit hard, mainly for the elderly to recuperate, and few young people know about it. In order to revitalize the regional economy, using animation creation and derivative development as a means, the Monster Village gradually created a distinctive cultural and creative countryside with the help of the "Monster Legend" culture whose communication scope is limited to the village.
"Monster Village" does not show the horror of monsters, but instead takes the personality positioning of "KUSO funny and cute". In the eyes of young people, KUSO is synonymous with nonsense, funny and funny. The monsters in the Monster Village deconstruct the serious theme and construct an entertainment culture with ironic effects.
Here, you can see cute monsters, you can live in monster hotels that appear in the comics, and you can eat food from the monster world... Walking on the way to the Taiwanese Monster Village, you feel like you are crossing through the two-dimensional wall.
semi-agricultural summary: Xitou Monster Village was originally a small mountain village without special cultural resources. With the help of a "monster legend" that is not significant and appears in a small area in the village, through careful design, a very distinctive cultural and creative village was created, and cultural resource mining - cultural symbolization - cultural industrialization - cultural business district - cultural communityization. Do you dare to eat snacks like
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Discovery of Agricultural and Cultural Tourism /Day 5 of the visit
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PART1: Zhuoye Hut
Semi-Agricultural College Visiting Group Members took a photo with Mr. Zhuo Mingbang at Zhuoye Hut
Zhuoye Hut is located in Shuangtan Village, Sanyi Township, Miaoli County.From the Zhongshan High and Lower Sanyi Interchange Channel to the Sanyi of the Mountain City, you will pass through the wood carving street with a strong wood fragrance. After walking around the big rocks next to the road, you can turn back into the path hidden under the dense banana leaves. Suddenly, you will see a portal made of bamboo and thatch. Big red lanterns are hung high, but they look like early Taiwanese farmhouses and even more like Taohua Village in Tao Yuanming's paintings. This is our destination today: Zhuoye Hut.
Mr. Zhuo Mingbang, the founder of Zhuoye Hut, personally received and accompanied him, and gave a guided tour and explained
Mr. Zhuo Mingbang's sharing and exchanges. Members of the visiting group carefully recorded
"Three lives of agriculture: production, ecology, and life". These are the creation concepts for Zhuoye Hut planning. "Sincerity + feelings" is the theme created by Zhuoye Hut for mountain parks.
Mr. Zhuo Mingbang took the visit to the group member park to exchange and learn in-depth
Zhuo Ye's name is very special, but the boss Zhuo Mingbang said: The naming process is very "rural". His surname is Zhuo, and his friends call him "Zhuoye" in Taiwanese, so "Zhuoye's small house" is "Zhuoye's small house", which is simple and clear.
Mr. Zhuo Mingbang has been engaged in landscape and gardening projects for many years and has operated a leisure homestay. Zhuoye hut is built by him, full of garden and rural atmosphere, like a small "Zhuoye Village".
Zhuoye's hut started with a homestay and then a restaurant. If you insist on agricultural production, at best, you can only grow some organic vegetables for breakfast and it cannot be called a production "industry". However, the background of studying "agricultural" has always made them unable to forget the production of agricultural work, and they must not abandon the agricultural production in leisure agriculture.
So, as early as the beginning of Zhuoye Hut planning, they were actively looking for industries that could take root in the park, process, experience and even serve as souvenirs, and have distinctive and cultural agriculture.
semi-agricultural summary: With the continuous development of the leisure tourism industry, "B&B" has become a concept that has been deeply rooted in people's hearts. However, most of the homestays in mainland China only carry the functions of catering and accommodation. Zhuoye Xiaofu covers food, accommodation, travel, shopping and entertainment, creating experiencing agricultural production and advocating the traditional scientific rural ecological concept. Presenting an enviable modern farmer life, the concept of "B&B" is perfectly subverted.
Zhuoye Ai-stained works display
In addition to the wonderful mountain hut,Zhuoye's ai-stained technology has reached international standards. The materials for acetin include: isatis root, onion, big cyanine (commonly known as malan), etc. Many people come to learn and experience acetin DIY.
Members of the visiting group learned to experience hand-made blue stained
PART2: Shanlin Songjing
Shanlin Songjing is located in the forests of Nanzhuang Township, Miaoli County. The surrounding mountains are layered together, which makes people feel the master of the creator's magical skills in this Nanzhuang forest.
Mr. Li Juntian, founder of Shanlin Songjing Leisure Farm, personally received and accompanied him and explained
As soon as he entered the park, he saw flowers, plants and trees planted very carefully, which shows Mr. Li Juntian's careful management.
Mr. Li Juntian took the visit to the group member park to study in depth
Guess what is this "deer" growing on the tree?
Half farmer summary: Here, many flowers and plants are cleverly arranged in every corner by the owner's skillful hands, and the pine environment is dotted in every different season. The flowers are full of flowers and plants, and the breeze blows make people have to enjoy it. When the flowers bloom, they are as elegant and pleasant as the paradise, making many tourists linger. They also provide considerate B&B services, authentic and specialty dishes, so that you can feel at home when you enjoy every bit of your enjoyment here! Have you seen some ideas about the creative landscape created by the owner of the park?
PART3: Taipei Palace Museum
semi-agricultural college visiting the National Palace Museum in Taipei group photo
Taipei Palace Museum is a must-visit place to enter Taiwan. The museum has nearly 700,000 pieces in it, and it is a national treasure-level hall for appreciation of Chinese cultural relics. There is a saying that "the Forbidden City in Beijing sees buildings and the Forbidden City in Taipei sees cultural relics."
Professor Chen Binghui will popularize the ancient cultural knowledge of the Palace Museum for everyone
The Three Treasures of the Palace Museum
Caiyu cabbage l4
Mao Gong Ding
Meat-shaped stone
Among these many treasures, people have selected the three major palace treasures of the Forbidden City in Taipei, namely the jade cabbage, Mao Gong Ding, meat-shaped stone, and jade is the second.
Discovery of agricultural and cultural tourism / Day 6 of visit
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PART1: Sanshugong Souxinfang
In recent years, a new type of tourism project has gradually become popular in Taiwan: a tourist factory. In the ancient city of , , a souvenir factory called "San Uncle" attracted us deeply.
Mr. Ye, deputy director of the San Uncle Souvenir House, personally received and accompanied him and gave an explanation
Interviewed students experience Japanese hand washing culture
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The predecessor of the San Uncle Souvenir House is just a workshop that produces Japanese pastries with OEM. The company is small and the development opportunities are slim. However, the measures to inject cultural creativity into the company unexpectedly brought the company back to life.
Tourist factory is somewhat similar to the industrial tourism that has been promoted in the mainland. However, compared with the poor development of industrial tourism in mainland China, Taiwan's tourism factories have revitalized a group of time-honored brands that are on the verge of bankruptcy. The tourism transformation of many Taiwanese companies is still fresh in memory, and the third uncle Souvenir House is a successful transformation example.
Operation workshop
Half-agricultural summary: exquisite production leads to delicate and unforgettable works; rhythmic traditional customs make people remember the inheritance of culture. When we recall the touching little things in Taiwan, you will sincerely find that it is cultural innovation that has added more invisible power to Taiwan's scenic spots.
Experience DIY pineapple crisp
Finished Product Exhibition ~
PART2: Songshan Cultural and Creative Park
Songshan Cultural and Creative Park Its predecessor was Songshan Tobacco Factory, the Monopoly Bureau of the Taiwan Governor's Office, which was founded in 1937 during the Japanese reign of Taiwan. It is also the most representative tobacco factory in Taiwan after the war. It stopped production in 1998 and was designated as the 99th Shiding Monument by the Taipei Municipal Government in 2001.
In 2011, through the main venue of the World Design Exhibition, including the IDA International Design Forum, the World Design Exhibition and other activities, the number of visitors of more than 1.36 million people has allowed the government to see the development potential of cultural and creative activities, prompting the government to spend NT$600 million to officially transform and name it "Songshan Cultural and Creative Park".
This issue of Taiwan’s agricultural, cultural and tourism boutique project + rural construction has ended successfully. The six-day trip is short and profound, and it is not unfamiliar with the same skin, the same language, and the same smiling face! We look forward to everyone getting together next time~
Semi-Agricultural College’s next Taiwan Agricultural and Cultural Tourism Boutique Project + Rural Construction In-depth Visiting Group has been opened. Friends, hurry up and book seats. The boutique group has limited quotas, first-order first-served.
