"Vegetarian duck is delicious, when will it be grouped again?"
"Pork chops have arrived on the shelves and need to be frozen. Please go and get them quickly."
Xuhui G Community, the owners worked at sunrise and sunset. The hotly discussed group purchases range from fruits, bread to soft water salts and vacuum cleaners. The largest order recently was 15,000 yuan, and they bought Wenzhou fish cakes.
Like G Community, the daily life and social postures of a large number of community owners in Shanghai are being penetrated by the emerging business model of group buying.
For such a new shopping model
0 Xiaoguan has also reported
(relevant reports are here)
In the message, many netizens expressed concerns about community group buying
The most worried
is whether e-commerce has intervened in community group buying and formed a monopoly
and then the price rose at both ends.
There are also netizens who have used community group buying
who said that the product they bought is not good
Xiaoguan contacted
An owner who has served as the "group leader" of community group buying
In her opinion, this group leader is not easy to be the owner of
G community Coco, and told reporters about the controversy that group buying has been booming in its community since this year. She has a special identity and has observed the former leader for half a year, and was later elected as the new leader. The taste is hard to describe.
She said that it is not difficult for the group leader to earn tens of thousands of yuan a month on the Internet, but as an acquaintance business, community group buying is really not easy to develop as a key figure group leader. -
The first group leader was exposed: forwarding links can get commissions
G community has two phases, nearly 20 buildings. Since last year, the community owner group has fissioned a food life sharing group. From time to time, foodies have sent screenshots of large discounts on e-commerce platforms, and seeking joint purchases in the group. But this group became really lively, and it began with a group buying during the worst period of the epidemic at the beginning of the year.
At that time, the group owner Qiuqiu recommended a fishing farm owner, saying that he was his friend and the seafood quality was good. As long as you raise 2,000 yuan, the boss would be willing to deliver the goods to your home. It was during the epidemic that shopping was inconvenient and fresh white crabs were fresh, so the owners were very interested, so they "grouped together" and many people signed up. Qiuqiu worked hard to organize the list, followed up on logistics, and notified each store after the goods arrived, establishing a person who is enthusiastic about public welfare and purely voluntary labor.
's first battle was successful, and the enthusiasm for group buying was unstoppable. Qiuqiu quickly became addicted to starting a group, and the categories continued to expand. Sometimes he sent more than ten links to the group a day. But gradually, the atmosphere in the group became subtle. Someone posted the price of the same product on other e-commerce platforms in response to the group purchase initiated by the group leader, and said tactfully, "It seems to be quite cheap here." Some owners of the group found quality problems after receiving the goods, and asked the group leader, "Have you bought it yourself?"
Two months ago, the group was finally in an uproar.
things are like this. A niche bakery specializing in hotels that is often purchased in the group. The source of goods was initially introduced by other owners, but was later taken over by the group leader.
A curious person connected with the bakery manager as a "vas", claiming to be the owner of a large community in Shanghai, and plans to organize group purchases and ask for a group purchase quotation. As a result, the other party sent the quotation form instantly, without any technical processing on the order, which clearly stated "For the G Community Qiuqiu", but the quotation was 40% lower than the actual group purchase price of the owner of the G Community. Based on the scale of 4,000 yuan per week and each group purchase, the group leader Qiuqiu made more than 6,000 yuan in profits per month on this single item of bread alone.
At the same time, other owners gradually figured out the way for the group leader. The various group buying links that the group leader usually throws into the group may not be the source of goods he contacts, and many of them come from the "Kuaituantuan" mini program. This mini program is developed by e-commerce and is mainly convenient for community group purchases to participate in groups and receive and pay. Those with sources of goods can also edit product pictures and descriptions in "Kuaituantuan" and start a group to become the group leader.
Qiuqiu sees the product links of other group leaders and can forward them to their own community with one click. Once there is a transaction, Qiuqiu, as the group leader, can get a "selling commission" with clear price tags, ranging from 3%-5% to 10%. However, Qiuqiu only sent links and was not responsible for after-sales service, allowing many neighbors to "take medicine".
So the group was filled with dissatisfaction, and the owner Keke couldn't help but speak.She believes that the group leader uses community purchasing power and neighborhood trust as bargaining chips to earn commissions from merchants, but still shows his image of zero reward and pure dedication in the group, which is inappropriate. The group leader is busy and it is reasonable to charge commissions, but the owner should be informed.
is very important, and the group leader is responsible for after-sales service
After a group anger and fierce discussion, the original group owner Qiuqiu left the group, and Coco was elected as one of the new group owners and new group leaders. New rules for community group purchase were also established. In a Coco's proposal, the first article is: the owner provides high-quality resources to share this group, but the recommended items should be tasted by the person in fact, and try to avoid blindly recommending products that they do not know the source of the goods. The paid group leader must be responsible for the after-sales of the items.
The new leader faces the test of comprehensive capabilities such as product selection, negotiation, and service.
Many owners in the group recommended a European baking bakery, saying that "the former French president likes to eat it." So Coco contacted the internet celebrity store according to the information on Dianping, but the other party replied, "I have never done community group buying." Coco detailed the successful cases and practical paths of group purchases in its own community. After nearly two weeks of hard work, he finally finalized the plan with the other party - the bakery agreed to offer a 10% discount, provided that the group purchases exceed 20,000 yuan in the first month, and the discount will be returned to the group leader next month. The leader also promised that the discount will be returned to the members one by one. In addition, Coco has also connected with several fruit stores. She will announce the group purchase price before the official opening of the group and encourage the owners to compare prices in the same quality. If the owner learns that the price is lower, the group leader will come forward to negotiate with the merchant. If the negotiations cannot be reached, it would rather not start the group.
In addition to the group leader who needs to actively connect with the owner, more resources come to the door. For example, an inconspicuous imported goods grocery store cannot support the rent and other expenses of small shops by relying solely on the consumption of past people. However, the store has entered more than 3 to 5 kilometers of community owner groups around the surrounding area and delivered goods all the way every day, and the online business has completely saved offline entities.
Any product is of high quality and affordable price, it will become the reason for the group leader to start a group. However, after-sales service is extremely complicated.
Group purchase of small tomatoes at one time, and some neighbors reported that two of them were cracked. I happened to buy Cocoa, so I quickly put down the original box of undisassembled and pasted it on.
Another time was raw pears. The owner said that there was a pear with spots on it and wanted to change it. Coco could only keep a close eye on the merchant and be sure to send another box of new ones the next day.
is so worried about in countless cases, all of which are challenging the patience of the group leader and binding force on merchants.
However, the new leader of the group who is hard-working and labor is currently contributing to Pure. She occasionally forwards good goods on "Kuaituantuan" and generates commissions, and will also return them to the group members one by one. But Keke admitted, "Community group buying should not rely solely on the personal contribution of the group leader. The group leader needs a certain proportion of commission to increase his enthusiasm."
She believes that the group leader can completely balance his personal income and serving the community. The advantage of community group buying lies in the seamless connection between supply and demand and the scale of "group", which greatly reduces the intermediate links and maximizes the benefits of goods sales and distribution. "The various costs saved from this can maintain the price competitiveness of the same quality products after deducting the reasonable commission of the group leader, so as to continue to attract owners. This is a necessary condition for the community group buying model to run. This also determines that the commission ratio of the group leader cannot be too high. However, the group leader can achieve considerable profits by relying on multiple categories and high-frequency groups."
Because Coco has a full-time job, it now mainly relies on fragmented time to manage group buying matters. It often feels that it is not energetic enough, so it is already looking for a successor. "From next year, there will definitely be a new team leader who can take over me. Those who can handle this flexible career may be a full-time mother or a retired aunt in the community." However, as a traffic entrance with neighborhood temperature, the special nature of the team leader needs to be repeatedly mentioned. "Build a stable, homogeneous and high-quality and high-quality reputation for the neighborhood, and maintain mutual respect and trust. This relationship cannot be broken no matter what," said Coco.
Original article of Jiefang Daily·Shangguan News. Please indicate the source for reprinting
Author: Li Ye
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Source: Shangguan News
