Get a cup of "lemonade" when buying chicken steaks. Wouldn't the chicken steak shop lose money? Clerk: It’s not a loss to give 3 cups
Now there are many chicken chop shops in various cities. Sometimes you can meet several chicken chop shops of different brands on the street. Without exception, the billboards at the door all read a notice of buying chicken chops and delivering drinks. Whether it’s sour plum juice or lemonade, you can get a few drinks when buying a few servings of chicken chops. So some people are confused. Will the chicken chop shop lose money if you buy a cup of "lemonade"? But the clerk said: I won’t lose money if I give you 3 cups!
From the perspective of the chicken chop store opening, the profit of chicken chop should be very high, which has attracted investors to open branches one by one, and the source of profit should be the reasonable cost control of chicken chops. We know that chicken steaks are made of chicken breasts. The cost of purchasing large-scale chicken breasts should not exceed 2 yuan, because we usually only need to buy a large piece of chicken breasts for 2 yuan.
Chicken Steak Shop is nothing more than adding pickled chicken chops and wrapped in egg liquid bread crumbs. The raw materials cost is not high, and the real expensive costs are rent and labor costs. Therefore, if the chicken chop shop wants to get more profits, it needs to increase the sales volume of chicken chops, because rent and labor costs are fixed, and sales volume has room to improve. Within a reasonable range, the greater the sales, the better.
So chicken chop shops need to use various means to increase sales. The most common thing is to find celebrity endorsements. A powerful chicken chop shop will do this. Secondly, it is to open a membership and give away additional fees. The more recharges you redeem, the more you get, the more you get. This can ensure that you have loyal customers. Finally, you can buy chicken chops and get all kinds of drinks. All chicken chop shops will do this. This is a common marketing method and the effect is significant.
So let’s take a look at the quality of the drinks delivered by the chicken chop shop. Let’s take sour plum juice as an example. It tastes good, but these sour plum juices cannot be prepared on site and will not be as formal and delicious as specialized beverage stores. These sour plum juices are generally brewed with sour plum powder , and the cost is about 20 cents. Perhaps the beverages are not as expensive as cups. There are sour plum powders sold on the Internet. You can check the price. The same goes for lemon juice, of course.
Therefore, the chicken chop shop sends beverages to make consumers feel more intimate and increase their favorable feelings so that they can come to consume next time. The cost of beverages is so low, why not give more? It is probably going to make consumers feel cheap and not good for the brand, so one chicken chop is just right to send a drink. No wonder some clerks would say that in fact, it is not a loss to get 3 cups of chicken chops, as long as the sales volume of chicken chops rises. What do you think about this?
