On June 14, the impressive 21st World Cup football match will kick off at the Luzhniki Stadium in Moscow , the capital of Russia. At that time, 32 world-class teams will gather to fight for the Hercules Cup. As one of the most influential major events, the World Cup is a carnival for football fans every four years. Whether it is a hardcore fan, an ordinary fan, or a trendy fan who does not usually watch football, you can find your own sky in the World Cup. , as the exclusive all-media broadcasting agency in mainland China, CCTV will continue its 40-year World Cup broadcasting process, bringing a month of visual feast to domestic audiences with top international production standards this summer.
(Luzhniki Stadium)
131 team, live broadcast 20 hours a day
0 reporting scale has reached the highest level in previous years
For Chinese fans, staying up late to watch the World Cup is the norm. Although this year's World Cup is held in Europe, there is only a 5-hour time difference between Russia and my country. For Chinese audiences, the 2018 World Cup is really "friendly".
2018 World Cup will be held at 12 stadiums in 11 cities in Russia from June 14 to July 15. 32 teams participated, with a total of 64 games, and 25 match days, which lasted 32 days. Among them, 23 game days were kicked off before 24:00 (including 24:00), with as many as 38 games, including opening matches, two quarter-finals, three- and four finals, and heavyweight games such as the finals. It can be said that this is the most favorable ratings for Chinese fans since the 2002 World Cup. It is precisely based on these unique objective conditions, the development of science and technology, and the pursuit of career that CCTV will also take a heavy blow in broadcasting reports, highlighting the "all platform I am on the scene" and creating a multi-space combination report.
Let’s first look at the report scale. Since CCTV started broadcasting the World Cup in 1978, CCTV's level of reporting on the World Cup has also reached a higher level. According to Fang Gang, director of CCTV Sports Channel, this year, CCTV will use the event as the core and send a forward reporting team composed of 131 people, including 10 filming and reporting teams to complete the program needs of a total of 40 days, 64 games, and 20 hours of live broadcast every day on the game day.
"The last 2014 Brazil World Cup we sent 64 staff members to the front, which doubled this year; in the past, there were up to 8 teams of people in the front of the World Cup, and two teams have been added this year; in addition, we have also expanded the commentary team, Hong Gang, He Wei , Liu Jiayuan, Zhu Xiaoyu , 55 people have been chatted with 5 people. The commentator will partner with two heavyweight guests, former internationals Xu Yang and Yang Chen, to jointly present a wonderful live broadcast of 64 games to fans. Moreover, we will also build a studio of more than 70 square meters in Moscow Red Square . This is the first time CCTV has set up a studio on the World Cup. "Fang Gang said that the previous World Cup report was to coordinate the materials and signals in the front and broadcast them from the rear. This time, Red Square set up a studio, which almost moved the broadcast of the event to the front. "The reason for increasing investment in this area is that it is more convenient to process signals in the front; the second is that it includes mastering some information and the atmosphere on the spot, which can be more close to the on-site production in the front. This production method is also the standard way of playing at the current international platform." Fang Gang said.
3 channels, 64 games
beautiful events three-dimensional communication
Let’s talk about event communication. In this World Cup, CCTV will broadcast it through three channels, namely CCTV Comprehensive Channel (CCTV1), Sports Channel (CCTV5), and Sports Event Channel (CCTV5+). All 64 games will be broadcast live by then. According to the schedule, since the last round of the group stage is related to who can qualify, it is the two games that kick off at the same time. Therefore, CCTV5 will live broadcast one and all other games in the last round of the group stage, a total of 56 games, CCTV5+ live broadcast 8 games, and CCTV1 live broadcast 35 games.
At the same time, the new media platform serves as an extension and integration of World Cup reports on the TV, further meeting the audience's needs to obtain World Cup information under various conditions.After the merger of the three, the World Cup reports of Central People's Radio , International Radio and CCTV will present a new look of integration.
In addition, in this World Cup report, CCTV not only made breakthroughs in scale, but also highlighted two key points and one upgrade in reporting concept. The two key points are mainly reflected in "I am on the scene on the whole platform". During the World Cup, a 20-hour live broadcast will be launched, as well as more independent, professional and clear programs, and strive to dismantle the more than 10 signals of each game to be more refined and distinctive. In addition, a forward live broadcast program with independent live collection as the main body - "Operation Russia" and a unique technical and tactical analysis program "World Cup Tips" provided by FIFA will be launched. One upgrade is the brand new multi-space combination reporting.
Fang Gang introduced: "After all, this World Cup is held in 11 cities, and there is an unprecedented studio in front of us. Each of our filming teams is a space, and each commentator also represents a space, and the front court is backed by Red Square. These spaces are real. What we have to do is to mobilize these spaces at every point and combine more information that the audience is interested in."
So, what are the contents of the 20-hour live broadcast every day during the above-mentioned World Cup?
In order to fully demonstrate the passion and sparks of the Russian World Cup, during the game, CCTV5 summons you to watch the big live program at 7 o'clock every morning. During the morning, the main focus is on replay highlights, news and information, on-site reports from the front-line reporter team, as well as high-tech technical and tactical analysis programs. At the same time, all the stories that happened late at night in the World Cup will be broadcast in a very personalized combination of short films.
" Sports News ", which will be broadcast at 12 noon, will increase the duration to one hour, focusing on creating midday reports of the World Cup. Starting from 13 o'clock, the Beijing Studios and the Russian Red Square Studios will begin to connect, and the team of multiple reporters and commentators sent to the front will bring on-site reports, exclusive analysis and in-depth production. At 17:30, Sports News increased its time to an hour, carefully creating evening news reports for the World Cup. Starting from 18:30, the live broadcast period of the World Cup evening event will be entered. At that time, a multi-space combination reporting mode such as Beijing Studio, Red Square Studio, live commentary seats and on-site injection points will be launched to concentrate on displaying the grand and exciting live World Cup, and the 10-hour exciting broadcast of the World Cup will be uninterrupted.
In addition to a large amount of information and intense live broadcast of events, the brand program " Fun Feast " will also be launched in the evening. Since the 2004 European Cup , "The Feast of the Wealthy Family" has accompanied the audience through 4 European Cups and 3 World Cups. This summer, "The Feast of the Wealthy Family" will continue to be with you. Due to the conflict with the broadcast time, "The Feast of the Wealthy Family" will be moved to CCTV1 a while before the group stage, and is scheduled to be broadcast from 17:30 to 19:00, and then return to CCTV5's evening prime time.
11 multi-angle incremental signal, VR on demand to assist
immersive experience is unprecedented
It is worth noting that CCTV5 will increase the integration with new media. For example, the new sports variety show "The Eleven People" with a large screen combined with the entire network was launched. It was released not only on the large screen, but also on the new media side, meeting the needs of different audiences through different versions.
also has a powerful force in this CCTV World Cup reporting team, from CCTV.com. As a broadcasting agency for the Russian World Cup Internet/mobile platform, CCTV.com will provide a perfect platform to help viewers gain exclusive World Cup memories.
For this reason, CCTV.com has adopted the integrated reporting of "central kitchen" for the first time, including integrated production of PC network terminals, CCTV audio and video APPs, mobile TV, IPTV, future TV, and new media communication matrix products, and multi-terminal distribution.According to different copyright rights, it is released in different terminals, collects massive historical videos of previous World Cups, connects to the World Cup official 11 multi-angle incremental signals and virtual reality (VR) on-demand video content, discovers the historical materials of CCTV broadcasting the World Cup for 40 years, and packages video products from multiple angles such as teams, stars, scorers, goals, points, etc., and tailors a variety of social hot products for all kinds of fans.
At the same time, the "Football Road" sports and cultural documentaries, "Russian Football Trails", real-time online broadcasts of famous speakers, and "Big Names Come with You" online studio programs will be promoted and distributed through a unified "central kitchen".
Among them, the sports and cultural documentary "Football Road" deeply tells the rise of football in various countries and reveals the secrets behind the strength by visiting Brazil, Germany, England, France, Argentina, Qatar , Iceland, Panama, Colombia, Japan, Spain and other 11 World Cup contestants and host countries.
"Russian Footprints" includes CCTV's live commentator, commentator, Red Square Studio host, 20 reporters from 10 film crews, 4 CCTV reporters stationed in Russia and 6 CCTV new media reporters. They will record the personalized footprints of the 2018 World Cup report from their respective subjective perspectives, and release interviews, reports, what they see, hear and feel in life through videos, text, sounds, pictures, etc.
"Big Stars Come with You" World Cup program will invite professional big names and cross-border stars to talk about the World Cup, so this program will be easier and more interesting. In addition to the interesting dubbing and complaints from the guests and netizens, the program also sets up World Cup knowledge competition and game interactive sessions. I believe that no matter whether it is a lottery fan, in-depth fan, pan-fan or onlooker, you can enjoy it and feel the excitement and charm of the World Cup.
In addition, CCTV will maximize the copyright advantages of this World Cup and provide fans with an immersive experience of 24 hours a day. CCTV.com has built a cross-terminal event center platform. In the form of one event page for each game, the live broadcast of the game (including 1 channel broadcast signal and 5 clear stream live broadcast signals), betting, cheering, live on-demand, event real-time data, and team player information are integrated, and the game is connected through the schedule, providing users with content optimization services through the user center.
In the complete sports event center, users can not only like their favorite teams before the game, but also sign in to get gold coins for tasks, and use them to bet and bet on the game, and redeemed the gold coins they receive for prizes or lottery. When fans want to know the player or team information in detail during the game, they can be seen by clicking on the player's avatar or team logo in the data to view this detailed historical data and real-time information in progress, which is comprehensive and fast.
Whether it is the upgrade of broadcasting technology, technological equipment, high-level commentary and analysis, or the smooth and natural viewing experience, off-site behind-the-scenes highlights, the exclusive reveal of the behind-the-scenes story, or the football road sports and cultural documentary created by the football road, CCTV.com will bring a new experience of watching the World Cup.
Author's unit: China Television News Agency
Source: Radio and Television Home
